Alcoholic Drinks in Georgia

June 2024 | 45 pages | ID: AC5AD21258EEN
Euromonitor International Ltd

Abstracts

In 2023, the impact of immigrants from Russia on alcoholic drink sales in Georgia was negligible, resulting in a more subdued sales growth compared to the previous year. Despite this, moderate inflation and a stable exchange rate contributed to the prevention of significant price growth in alcoholic drinks.

Euromonitor International's Alcoholic Drinks in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Alcoholic Drinks in Georgia
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

ALCOHOLIC DRINKS IN GEORGIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Stable growth in beer volume sales
Preference for plastic bottles
Rise of craft beer and competition
PROSPECTS AND OPPORTUNITIES
Sustained growth in volume sales
Shift in packaging preferences
Less developed categories to see strongest innovation
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Continued recovery in wine sales
Expansion of export markets
Rise of non-traditional wine types
PROSPECTS AND OPPORTUNITIES
Stable consumption patterns with still white wine to continue to shape the category
Focus on export markets
Competition and innovation
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN GEORGIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Steady consumption patterns
Shift towards modern retail dominance
Vodka players lead the way in spirits
PROSPECTS AND OPPORTUNITIES
Stable volume growth with modern retail expansion
Persisting reliance on price discounts
Conservative outlook and intensifying shelf competition
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028