Alcoholic Drinks in Denmark

Date: July 19, 2019
Pages: 63
Price:
US$ 2,100.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A4EBCD5F40FEN
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Following a small decline in volume sales in 2017, alcoholic drinks in Denmark posted a marginal increase in 2018. One of the main contributory factors to this increase in volume sales was the summer weather. While the summer in Denmark in 2017 was wet and cool, the 2018 summer proved a pleasant surprise for manufacturers and consumer alike. It was unusually warm and sunny and saw some of the highest average temperatures and number of sunshine hours on record. This had a positive impact on sever...

Euromonitor International's Alcoholic Drinks in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Alcoholic Drinks in Denmark Records A Modest Rise in Volume Sales
Demand for Craft Products Continues To Increase
Carlsberg and Royal Unibrew Continue To Dominate Alcoholic Drinks in Denmark
Modern Grocery Retailers Remains the Leading Distribution Channel in Alcoholic Drinks
Some Growth in Volume Sales Expected
Market Background
Legislation
  Table 1 Number of On-trade Establishments by Type 2013-2018
Taxation and Duty Levies
  Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Market Indicators
  Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018
Market Data
  Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
  Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
  Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
  Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
  Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
  Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
  Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
  Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
  Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Definitions
Sources
  Summary 2 Research Sources
Headlines
Prospects
Warm Danish Summer Supports Volume Growth
Growing Demand for Organic Beer Shapes Innovation
Competitive Landscape
Beer in Denmark Becomes Increasingly Consolidated
Large Number of New Players Enter the Category
Category Background
Lager Price Band Methodology
  Summary 3 Lager by Price Band 2018
  Table 18 Number of Breweries 2013-2018
Category Data
  Table 19 Sales of Beer by Category: Total Volume 2013-2018
  Table 20 Sales of Beer by Category: Total Value 2013-2018
  Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
  Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
  Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
  Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
  Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
  Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
  Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
  Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
  Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
  Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
  Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
  Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
  Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Good Summer Weather Impact Volume Sales in 2018
Premiumisation Trend Shapes Innovation
Competitive Landscape
Carlsberg Continues To Dominate Cider/perry in Denmark
Royal Unibrew Acquires the Cult Brand
Category Data
  Table 34 Sales of Cider/Perry: Total Volume 2013-2018
  Table 35 Sales of Cider/Perry: Total Value 2013-2018
  Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
  Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
  Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
  Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
  Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
  Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
  Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
  Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
  Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
  Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
  Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
  Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023
Headlines
Prospects
Category Benefiting From Wider Growth Drivers
Taste and Taste Variation Shape Purchase Choice
Competitive Landscape
Diageo Gains Share
Royal Unibrew Seeks Growth Through Acquisition
Nohrlund Creates and Grows A Premium Niche
Category Data
  Table 49 Sales of RTDS by Category: Total Volume 2013-2018
  Table 50 Sales of RTDS by Category: Total Value 2013-2018
  Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
  Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
  Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
  Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
  Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
  Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
  Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
  Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
  Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
  Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
  Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
  Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
  Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Health and Wellness Trend Impacts Demand for Spirits
Gin Continues To Drive Growth and Innovation
Competitive Landscape
Diageo Remains the Leading Player in Spirits in Denmark
Danish Distilleries Gearing Up To Increase Exports
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
  Summary 4 Benchmark Brands 2018
Category Data
  Table 64 Sales of Spirits by Category: Total Volume 2013-2018
  Table 65 Sales of Spirits by Category: Total Value 2013-2018
  Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
  Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
  Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
  Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
  Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
  Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
  Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
  Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
  Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
  Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
  Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
  Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
  Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
  Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
  Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
  Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
  Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
  Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
  Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023
Headlines
Prospects
Warm Weather Drives Sales of Lighter Wines
Non-alcoholic Wine A Strongly Growing Niche But An Anti-trend Is Emerging
Competitive Landscape
A Diverse and Fragmented Competitive Landscape
Amka Strengthens Through Specialisation
Category Data
  Table 85 Sales of Wine by Category: Total Volume 2013-2018
  Table 86 Sales of Wine by Category: Total Value 2013-2018
  Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
  Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
  Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
  Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
  Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
  Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
  Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
  Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
  Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
  Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
  Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
  Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
  Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
  Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
  Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
  Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
  Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
  Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
  Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
  Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
  Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
  Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023
  Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023
  Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
  Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023
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