Alcoholic Drinks in Croatia
2022 was a tough year for alcoholic drinks in Croatia as high inflation impacted discretionary spending in the year. Fortunately, this was offset by strong growth in the on-trade channel as tourism was almost at its pre-pandemic level. Rising prices encouraged a shift to economy and mid-priced beer and wine, as well as a migration from RTDs to cheaper alternatives, including own mixes at home with spirits and juice. Spirits, however, managed to register high volume growth in 2022 as, unlike othe...
Euromonitor International's Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN CROATIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of tourism drives on-trade growth in 2022
Top three brewers maintain their lead, while small and independent breweries struggle due to rising prices
Non/low alcoholic beer and craft beer impacted by price rises and limited distribution, respectively
PROSPECTS AND OPPORTUNITIES
Increasing price-sensitivity will encourage shift to economy and mid-priced beer
Rising cost of raw materials due to war in Ukraine and COVID-19
Breweries to focus on lower strength beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong inflation drives increased demand for more affordable wines in 2022
Premiumisation trend grinds to a halt as disposable incomes shrink
Rising interest in local wines
PROSPECTS AND OPPORTUNITIES
Volume growth supported by wine’s fashionable image and its perception of being healthier than spirits
Rising prices set to hamper volume growth
Vegan and lifestyles wines to see increased demand
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low unit price growth of spirits appeals to price-sensitive consumers
No interest in non-alcoholic spirits
Slow year for innovation as players adopt a prudent approach
PROSPECTS AND OPPORTUNITIES
Excise tax rise expected in 2024 or 2025
Ket trend: drinking less but higher quality spirits
Tourism will support on-trade consumption of spirits
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry benefits from its lower alcohol content and being increasingly consumed throughout the year
Carlsberg Croatia maintains its lead in 2022
Cans appreciated for their convenience and quick cooling
PROSPECTS AND OPPORTUNITIES
Increased out-of-season consumption and healthier options will support further growth
Promotions and return of premiumisation trend
Domestic cider set to gain ground
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2017-2022
Table 61 Sales of Cider/Perry: Total Value 2017-2022
Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return of tourism and music festivals boosts on-trade sales
RTDs face strong competition from other alcoholic drinks
No changes in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Innovation in terms of healthier options will attract consumers
Growth from a relatively low base
Rising prices could dampen demand
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2017-2022
Table 76 Sales of RTDs by Category: Total Value 2017-2022
Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Recovery of tourism drives on-trade growth in 2022
Top three brewers maintain their lead, while small and independent breweries struggle due to rising prices
Non/low alcoholic beer and craft beer impacted by price rises and limited distribution, respectively
PROSPECTS AND OPPORTUNITIES
Increasing price-sensitivity will encourage shift to economy and mid-priced beer
Rising cost of raw materials due to war in Ukraine and COVID-19
Breweries to focus on lower strength beer
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2017-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Strong inflation drives increased demand for more affordable wines in 2022
Premiumisation trend grinds to a halt as disposable incomes shrink
Rising interest in local wines
PROSPECTS AND OPPORTUNITIES
Volume growth supported by wine’s fashionable image and its perception of being healthier than spirits
Rising prices set to hamper volume growth
Vegan and lifestyles wines to see increased demand
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Low unit price growth of spirits appeals to price-sensitive consumers
No interest in non-alcoholic spirits
Slow year for innovation as players adopt a prudent approach
PROSPECTS AND OPPORTUNITIES
Excise tax rise expected in 2024 or 2025
Ket trend: drinking less but higher quality spirits
Tourism will support on-trade consumption of spirits
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry benefits from its lower alcohol content and being increasingly consumed throughout the year
Carlsberg Croatia maintains its lead in 2022
Cans appreciated for their convenience and quick cooling
PROSPECTS AND OPPORTUNITIES
Increased out-of-season consumption and healthier options will support further growth
Promotions and return of premiumisation trend
Domestic cider set to gain ground
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2017-2022
Table 61 Sales of Cider/Perry: Total Value 2017-2022
Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN CROATIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Return of tourism and music festivals boosts on-trade sales
RTDs face strong competition from other alcoholic drinks
No changes in the competitive landscape
PROSPECTS AND OPPORTUNITIES
Innovation in terms of healthier options will attract consumers
Growth from a relatively low base
Rising prices could dampen demand
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2017-2022
Table 76 Sales of RTDs by Category: Total Value 2017-2022
Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
