Alcoholic Drinks in Cameroon

June 2024 | 57 pages | ID: A71B3DC1AF2EN
Euromonitor International Ltd

Abstracts

Beer remains the most dominant product area in alcoholic drinks in Cameroon, deeply embedded in the social and cultural fabric of the country, driven by high consumption rates during social gatherings and public festivities. The beer market, however, faced formidable challenges stemming from macroeconomic volatility in 2023, exacerbated by the ongoing Anglophone Crisis, global inflation, and energy shortages. Despite robust demand, brewers struggled with supply chain disruptions, escalating prod...

Euromonitor International's Alcoholic Drinks in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Alcoholic Drinks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Alcoholic Drinks in Cameroon
Euromonitor International
June 2024

LIST OF CONTENTS AND TABLES

ALCOHOLIC DRINKS IN CAMEROON
EXECUTIVE SUMMARY
Alcoholic drinks: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Rising costs, resistance to price increases, and impact of regional conflicts
SABC expands dominance: Formalising Guinness deal and strategic investment plan unveiled
Lagers maintain dominance in beer, fuelled by heritage brands; Premium lager demand on the rise
PROSPECTS AND OPPORTUNITIES
Accelerating beer production and overcoming shortages
Balancing robust demand with price sensitivity
Boosting beer sales through supermarket bar sections
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2018-2023
Table 18 Sales of Beer by Category: Total Value 2018-2023
Table 19 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 20 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 25 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 26 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 28 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 29 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

A surge in volume driven by imports and changing habits
BVS SA exits, SOFAVINC grapples with challenges
Changes in Cameroon's wine import landscape: Italian triumph, French setback, and the emergence of Belgium
PROSPECTS AND OPPORTUNITIES
Robust growth driven by emerging middle class and strategic industry investments
Rising influence of La Cavй establishments and expanding on-trade channels
A strategic window of opportunity
CATEGORY DATA
Table 32 Sales of Wine by Category: Total Volume 2018-2023
Table 33 Sales of Wine by Category: Total Value 2018-2023
Table 34 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 35 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 40 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 41 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Struggling volume amidst counterfeits and economic pressures
Pernod Ricard adapts distribution strategy in Cameroon: New partnership with SABC following BVS SA's closure
Sachet whisky producers navigate criticism, government deadlines, and ongoing battle against illicit spirits
PROSPECTS AND OPPORTUNITIES
Transition from sachet to bottled spirits to drive market dynamics
Nightlife innovations propel demand for premium whiskies
Surge in cocktail popularity to bolster demand for rum, vodka, and gin
CATEGORY DATA
Table 44 Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Sales of Spirits by Category: Total Value 2018-2023
Table 46 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 52 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 53 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 55 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 56 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
RTDS IN CAMEROON
KEY DATA FINDINGS

2023 DEVELOPMENTS

Spirit-based RTDs lead while others struggle
SABC's strategic acquisition
Impact of supply shortages and transition in the post-sale ecosystem of Guinness Cameroon SA to SABC Cameroun
PROSPECTS AND OPPORTUNITIES
Breaking the monopoly for innovation and growth
Cameroonians’ growing love for cocktails could provide an opportunity to introduce RTD cocktails
Rising consumer awareness needed to spur growth
CATEGORY DATA
Table 59 Sales of RTDs by Category: Total Volume 2018-2023
Table 60 Sales of RTDs by Category: Total Value 2018-2023
Table 61 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 62 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 67 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 68 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 69 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 70 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 71 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028