Alcoholic Drinks in Bosnia and Herzegovina
Inflation and rising prices of most products, coupled with an increasing cost of living in 2023, negatively impacted consumer confidence in Bosnia and Herzegovina. Additionally, a negative demographic trend affecting the country contributed to the reduction of the potential consumer base, thus limiting growth potential across all alcoholic drinks categories. Consequently, in 2023, alcoholic drinks witnessed a moderate total volume decline, which managed to translate into positive total retail va...
Euromonitor International's Alcoholic Drinks in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Bosnia and Herzegovina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Bosnia and Herzegovina
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Market saturation and price pressures
Demographic changes and market constraints
E-commerce expansion and niche beer emergence
PROSPECTS AND OPPORTUNITIES
Resilience and consumer rebound
Revitalisation of imported lager
Innovation and market differentiation
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 17 Number of Breweries 2018-2023
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2018-2023
Table 19 Sales of Beer by Category: Total Value 2018-2023
Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premiumisation trend continues
Perceived health benefits drive wine appeal
Domestic innovation and product development
PROSPECTS AND OPPORTUNITIES
Stable consumption patterns
Continued premiumisation
Stability amidst demographic shifts
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2018-2023
Table 34 Sales of Wine by Category: Total Value 2018-2023
Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining consumer demand
Rising popularity of whiskies and gin
Expansion through e-commerce
PROSPECTS AND OPPORTUNITIES
Moderate rebound and growth
Growth in cream-based liqueurs and dark rum
Continued expansion of e-commerce sales
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2018-2023
Table 46 Sales of Spirits by Category: Total Value 2018-2023
Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volatile consumer demand
Cider/perry remains a minor alcoholic drinks category
Innovation and new product development
PROSPECTS AND OPPORTUNITIES
Stable growth amidst demographic challenges
Limited brand choice is hindrance to category growth
Younger generations will remain core cider/perry drinkers
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2018-2023
Table 61 Sales of Cider/Perry: Total Value 2018-2023
Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 64 Sales of Cider/Perry: Total Volume 2019-2023
Table 65 Sales of Cider/Perry: Total Value 2019-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience and rising prices drive growth
RTDs still very much a niche area
Diageo maintains strong lead
PROSPECTS AND OPPORTUNITIES
Moderation in volume growth
Diageo's continued dominance
E-commerce sales to gain ground
CATEGORY DATA
Table 79 Sales of RTDs by Category: Total Volume 2018-2023
Table 80 Sales of RTDs by Category: Total Value 2018-2023
Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN BOSNIA AND HERZEGOVINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Market saturation and price pressures
Demographic changes and market constraints
E-commerce expansion and niche beer emergence
PROSPECTS AND OPPORTUNITIES
Resilience and consumer rebound
Revitalisation of imported lager
Innovation and market differentiation
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2023
Table 17 Number of Breweries 2018-2023
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2018-2023
Table 19 Sales of Beer by Category: Total Value 2018-2023
Table 20 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 21 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 26 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 27 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2023
Table 29 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 30 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Premiumisation trend continues
Perceived health benefits drive wine appeal
Domestic innovation and product development
PROSPECTS AND OPPORTUNITIES
Stable consumption patterns
Continued premiumisation
Stability amidst demographic shifts
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2018-2023
Table 34 Sales of Wine by Category: Total Value 2018-2023
Table 35 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 36 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 41 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 42 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining consumer demand
Rising popularity of whiskies and gin
Expansion through e-commerce
PROSPECTS AND OPPORTUNITIES
Moderate rebound and growth
Growth in cream-based liqueurs and dark rum
Continued expansion of e-commerce sales
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2018-2023
Table 46 Sales of Spirits by Category: Total Value 2018-2023
Table 47 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 48 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 53 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 54 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2023
Table 56 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 57 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Volatile consumer demand
Cider/perry remains a minor alcoholic drinks category
Innovation and new product development
PROSPECTS AND OPPORTUNITIES
Stable growth amidst demographic challenges
Limited brand choice is hindrance to category growth
Younger generations will remain core cider/perry drinkers
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2018-2023
Table 61 Sales of Cider/Perry: Total Value 2018-2023
Table 62 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 63 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 64 Sales of Cider/Perry: Total Volume 2019-2023
Table 65 Sales of Cider/Perry: Total Value 2019-2023
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2023
Table 71 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2023
Table 72 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 73 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 74 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2023
Table 75 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 76 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 77 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 78 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN BOSNIA AND HERZEGOVINA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience and rising prices drive growth
RTDs still very much a niche area
Diageo maintains strong lead
PROSPECTS AND OPPORTUNITIES
Moderation in volume growth
Diageo's continued dominance
E-commerce sales to gain ground
CATEGORY DATA
Table 79 Sales of RTDs by Category: Total Volume 2018-2023
Table 80 Sales of RTDs by Category: Total Value 2018-2023
Table 81 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 82 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 83 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 84 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 85 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 86 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 87 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 88 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 89 LBN Brand Shares of RTDs: % Total Volume 2019-2023
Table 90 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 91 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 92 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 93 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
