Alcoholic Drinks in Bolivia
In 2022, the sales of alcoholic drinks experienced a notable increase as COVID-19 restrictions were lifted. The normalisation of both off-trade and on-trade channels, without capacity limitations and with pre-pandemic operating hours, played a significant role in this growth. The resumption of mass events, including concerts featuring local and international artists, particularly in the major cities of Bolivia such as Santa Cruz, La Paz, and Cochabamba, further contributed to the upward trend. A...
Euromonitor International's Alcoholic Drinks in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN BOLIVIA
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expanding reach in the premium beer segment: Martens Bolivia's new product
Targeting the mid-priced lager beer market: Innovations and growth strategies
Boosting sales through new product promotion: The case of Pace?ita
PROSPECTS AND OPPORTUNITIES
Tada rebranding: Focus on own brands and expansion of distribution
Future prospects in the premium beer segment: Exploring new segments with weissbier
The economy beer market: Navigating the challenges of contraband
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2018-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Argentine wine imports gain popularity, fuelling growth in the mid-price range market
Expanding wine production in Bolivia, introducing emerging brands from new regions
Elevating local high-end wine production with limited edition single vineyard wines from Campos de Solana
PROSPECTS AND OPPORTUNITIES
Wine tourism: Capitalising on experiential travel and local wine experiences
Sustainable and organic wine production: Meeting the demand for eco-conscious products
Impact of Mercosur on Argentine wine imports in Bolivia: Balancing legal sales with counterfeit threats
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wide availability of budget beers negatively affects demand for spirits
Singani: Bolivia's iconic spirit with certified denomination of origin and growing success in local and international markets
Boosting Aperol Spritz: Expanding on-trade presence and engaging off-trade consumers for Aperol by Campari Milano
PROSPECTS AND OPPORTUNITIES
Resurgence of the Blended Malt Scotch Whisky category: New entrants drive market growth and consumer segmentation
Rise of mixers in the spirits industry: Captivating younger generations with creative flavours
The uncertain shift in the spirits market: Legal sales thrive as border conflicts curb illicit trade
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption of cider remains highly seasonal
Alcohol-free cider gains in popularity in Bolivia
Del Valle dominates Bolivian cider market despite challenges
PROSPECTS AND OPPORTUNITIES
Local cider producers drive sales with competitive prices and expanding distribution
Impact of trade agreements and taxes on low-priced cider
Contraband threatens the cider industry
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2017-2022
Table 61 Sales of Cider/Perry: Total Value 2017-2022
Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise of hard seltzers: Local producers expand RTD consumption with innovative offerings
Cuba Libre dominates RTDs with affordable prices and adaptable packaging options
51 Ice consolidates as the leading cacha?a-based RTD brand in Bolivia
PROSPECTS AND OPPORTUNITIES
Domestic players prospect to present sustained growth by value products
Rising popularity of imported RTDs
Mixing trends and flavour exploration
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2017-2022
Table 76 Sales of RTDs by Category: Total Value 2017-2022
Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expanding reach in the premium beer segment: Martens Bolivia's new product
Targeting the mid-priced lager beer market: Innovations and growth strategies
Boosting sales through new product promotion: The case of Pace?ita
PROSPECTS AND OPPORTUNITIES
Tada rebranding: Focus on own brands and expansion of distribution
Future prospects in the premium beer segment: Exploring new segments with weissbier
The economy beer market: Navigating the challenges of contraband
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2018-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Argentine wine imports gain popularity, fuelling growth in the mid-price range market
Expanding wine production in Bolivia, introducing emerging brands from new regions
Elevating local high-end wine production with limited edition single vineyard wines from Campos de Solana
PROSPECTS AND OPPORTUNITIES
Wine tourism: Capitalising on experiential travel and local wine experiences
Sustainable and organic wine production: Meeting the demand for eco-conscious products
Impact of Mercosur on Argentine wine imports in Bolivia: Balancing legal sales with counterfeit threats
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wide availability of budget beers negatively affects demand for spirits
Singani: Bolivia's iconic spirit with certified denomination of origin and growing success in local and international markets
Boosting Aperol Spritz: Expanding on-trade presence and engaging off-trade consumers for Aperol by Campari Milano
PROSPECTS AND OPPORTUNITIES
Resurgence of the Blended Malt Scotch Whisky category: New entrants drive market growth and consumer segmentation
Rise of mixers in the spirits industry: Captivating younger generations with creative flavours
The uncertain shift in the spirits market: Legal sales thrive as border conflicts curb illicit trade
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumption of cider remains highly seasonal
Alcohol-free cider gains in popularity in Bolivia
Del Valle dominates Bolivian cider market despite challenges
PROSPECTS AND OPPORTUNITIES
Local cider producers drive sales with competitive prices and expanding distribution
Impact of trade agreements and taxes on low-priced cider
Contraband threatens the cider industry
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2017-2022
Table 61 Sales of Cider/Perry: Total Value 2017-2022
Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN BOLIVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Rise of hard seltzers: Local producers expand RTD consumption with innovative offerings
Cuba Libre dominates RTDs with affordable prices and adaptable packaging options
51 Ice consolidates as the leading cacha?a-based RTD brand in Bolivia
PROSPECTS AND OPPORTUNITIES
Domestic players prospect to present sustained growth by value products
Rising popularity of imported RTDs
Mixing trends and flavour exploration
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2017-2022
Table 76 Sales of RTDs by Category: Total Value 2017-2022
Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
