Alcoholic Drinks in Belgium
In 2023, alcoholic drinks in Belgium registered a strong decline in total volume sales. This performance was heavily influenced by the economic challenges caused by still relatively high inflation and related pressures on energy, production and transportation costs, product prices and consumer disposable incomes and purchasing power. The international situation added pressure to the industry, such as global economic challenges and supply issues due to the effects of the war in Ukraine. This caus...
Euromonitor International's Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Alcoholic Drinks in Belgium
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heavy promotions cushion the decline in beer consumption
Non-alcoholic and craft beers thrive amid shifting preferences
Promotions, pack format shifts and novelties
PROSPECTS AND OPPORTUNITIES
Beer in Belgium to shift away from high ABV products
Anticipated surge of local breweries and premium offerings
Towards functional beer?
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2023
Table 19 Number of Breweries 2018-2023
CATEGORY DATA
Table 20 Sales of Beer by Category: Total Volume 2018-2023
Table 21 Sales of Beer by Category: Total Value 2018-2023
Table 22 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 23 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 28 Sales of Beer by Craft vs Standard 2018-2023
Table 29 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 30 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 31 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 32 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 34 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Young consumers of legal drinking age move away from classic wines
Changing pack formats in wine while Champagne suffers
Non-alcoholic wine gains momentum
PROSPECTS AND OPPORTUNITIES
Traditional favourites are set to cede ground in sparkling wine and still light grape wine
Belgian wines on the rise
New kinds of wines
CATEGORY DATA
Table 36 Sales of Wine by Category: Total Volume 2018-2023
Table 37 Sales of Wine by Category: Total Value 2018-2023
Table 38 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 39 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 41 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 42 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 43 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 44 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2018-2023
Table 46 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 47 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 51 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 52 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 53 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 63 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 64 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining category with brighter extremities
Limited editions, flavoured offerings and B-brands spark interest
Non-alcoholic spirits take centre stage in innovation
PROSPECTS AND OPPORTUNITIES
Total volume sales to continue on downward trajectory but non-alcoholic spirits offer a bright spot
Brand owners and retailers to continue investments in non-alcoholic spirits
Rise of smaller bottles and lighter packaging
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2023
CATEGORY DATA
Table 67 Sales of Spirits by Category: Total Volume 2018-2023
Table 68 Sales of Spirits by Category: Total Value 2018-2023
Table 69 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 70 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 76 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 78 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 79 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 81 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 82 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 83 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 84 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 85 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower-price positioning and non-alcoholic versions offer silver linings amid general decline
Private label and small branded players intensify the competition
Strategic collaborations and innovation to spark the category
PROSPECTS AND OPPORTUNITIES
Growth opportunities for products positioned as non/low alcohol, cheaper alternatives or local
Non-alcoholic cider retains room for significant development and growth
Flavour developments to attract new consumers
CATEGORY DATA
Table 88 Sales of Cider/Perry: Total Volume 2018-2023
Table 89 Sales of Cider/Perry: Total Value 2018-2023
Table 90 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 91 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 99 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 100 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTDs offers resilience in a challenging alcoholic drinks landscape
Innovation fosters dynamism
RTDs fit with on-trade dynamics
PROSPECTS AND OPPORTUNITIES
The cocktail and mocktail trends are set to boost RTDs in the forecast period
Premium and natural RTD as next drivers
Convenience to shape the development of RTDs distribution
CATEGORY DATA
Table 103 Sales of RTDs by Category: Total Volume 2018-2023
Table 104 Sales of RTDs by Category: Total Value 2018-2023
Table 105 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 106 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 111 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 112 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 113 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 114 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 115 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
Euromonitor International
June 2024
LIST OF CONTENTS AND TABLES
ALCOHOLIC DRINKS IN BELGIUM
EXECUTIVE SUMMARY
Alcoholic drinks in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2018-2023
TAXATION AND DUTY LEVIES
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
Table 14 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
BEER IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Heavy promotions cushion the decline in beer consumption
Non-alcoholic and craft beers thrive amid shifting preferences
Promotions, pack format shifts and novelties
PROSPECTS AND OPPORTUNITIES
Beer in Belgium to shift away from high ABV products
Anticipated surge of local breweries and premium offerings
Towards functional beer?
CATEGORY BACKGROUND
Lager price band methodology
Summary 2 Lager by Price Band 2023
Table 19 Number of Breweries 2018-2023
CATEGORY DATA
Table 20 Sales of Beer by Category: Total Volume 2018-2023
Table 21 Sales of Beer by Category: Total Value 2018-2023
Table 22 Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 23 Sales of Beer by Category: % Total Value Growth 2018-2023
Table 24 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
Table 25 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
Table 26 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 27 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
Table 28 Sales of Beer by Craft vs Standard 2018-2023
Table 29 GBO Company Shares of Beer: % Total Volume 2019-2023
Table 30 NBO Company Shares of Beer: % Total Volume 2019-2023
Table 31 LBN Brand Shares of Beer: % Total Volume 2020-2023
Table 32 Forecast Sales of Beer by Category: Total Volume 2023-2028
Table 33 Forecast Sales of Beer by Category: Total Value 2023-2028
Table 34 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
Table 35 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
WINE IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Young consumers of legal drinking age move away from classic wines
Changing pack formats in wine while Champagne suffers
Non-alcoholic wine gains momentum
PROSPECTS AND OPPORTUNITIES
Traditional favourites are set to cede ground in sparkling wine and still light grape wine
Belgian wines on the rise
New kinds of wines
CATEGORY DATA
Table 36 Sales of Wine by Category: Total Volume 2018-2023
Table 37 Sales of Wine by Category: Total Value 2018-2023
Table 38 Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 39 Sales of Wine by Category: % Total Value Growth 2018-2023
Table 40 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
Table 41 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
Table 42 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 43 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
Table 44 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
Table 45 Sales of Still Rosй Wine by Price Segment: % Off-trade Volume 2018-2023
Table 46 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
Table 47 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
Table 48 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 49 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
Table 50 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
Table 51 GBO Company Shares of Champagne: % Total Volume 2019-2023
Table 52 NBO Company Shares of Champagne: % Total Volume 2019-2023
Table 53 LBN Brand Shares of Champagne: % Total Volume 2020-2023
Table 54 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 55 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
Table 56 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
Table 57 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 58 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
Table 59 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
Table 60 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 61 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
Table 62 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
Table 63 Forecast Sales of Wine by Category: Total Volume 2023-2028
Table 64 Forecast Sales of Wine by Category: Total Value 2023-2028
Table 65 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
Table 66 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
SPIRITS IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Declining category with brighter extremities
Limited editions, flavoured offerings and B-brands spark interest
Non-alcoholic spirits take centre stage in innovation
PROSPECTS AND OPPORTUNITIES
Total volume sales to continue on downward trajectory but non-alcoholic spirits offer a bright spot
Brand owners and retailers to continue investments in non-alcoholic spirits
Rise of smaller bottles and lighter packaging
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 3 Benchmark Brands 2023
CATEGORY DATA
Table 67 Sales of Spirits by Category: Total Volume 2018-2023
Table 68 Sales of Spirits by Category: Total Value 2018-2023
Table 69 Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 70 Sales of Spirits by Category: % Total Value Growth 2018-2023
Table 71 Sales of Spirits by Off-trade vs On-trade: Volume 2018-2023
Table 72 Sales of Spirits by Off-trade vs On-trade: Value 2018-2023
Table 73 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 74 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2018-2023
Table 75 Sales of Dark Rum by Price Platform: % Total Volume 2018-2023
Table 76 Sales of White Rum by Price Platform: % Total Volume 2018-2023
Table 77 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2018-2023
Table 78 Sales of English Gin by Price Platform: % Total Volume 2018-2023
Table 79 Sales of Vodka by Price Platform: % Total Volume 2018-2023
Table 80 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2018-2023
Table 81 GBO Company Shares of Spirits: % Total Volume 2019-2023
Table 82 NBO Company Shares of Spirits: % Total Volume 2019-2023
Table 83 LBN Brand Shares of Spirits: % Total Volume 2020-2023
Table 84 Forecast Sales of Spirits by Category: Total Volume 2023-2028
Table 85 Forecast Sales of Spirits by Category: Total Value 2023-2028
Table 86 Forecast Sales of Spirits by Category: % Total Volume Growth 2023-2028
Table 87 Forecast Sales of Spirits by Category: % Total Value Growth 2023-2028
CIDER/PERRY IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower-price positioning and non-alcoholic versions offer silver linings amid general decline
Private label and small branded players intensify the competition
Strategic collaborations and innovation to spark the category
PROSPECTS AND OPPORTUNITIES
Growth opportunities for products positioned as non/low alcohol, cheaper alternatives or local
Non-alcoholic cider retains room for significant development and growth
Flavour developments to attract new consumers
CATEGORY DATA
Table 88 Sales of Cider/Perry: Total Volume 2018-2023
Table 89 Sales of Cider/Perry: Total Value 2018-2023
Table 90 Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 91 Sales of Cider/Perry: % Total Value Growth 2018-2023
Table 92 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2018-2023
Table 93 Sales of Cider/Perry by Off-trade vs On-trade: Value 2018-2023
Table 94 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 95 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2018-2023
Table 96 GBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 97 NBO Company Shares of Cider/Perry: % Total Volume 2019-2023
Table 98 LBN Brand Shares of Cider/Perry: % Total Volume 2020-2023
Table 99 Forecast Sales of Cider/Perry: Total Volume 2023-2028
Table 100 Forecast Sales of Cider/Perry: Total Value 2023-2028
Table 101 Forecast Sales of Cider/Perry: % Total Volume Growth 2023-2028
Table 102 Forecast Sales of Cider/Perry: % Total Value Growth 2023-2028
RTDS IN BELGIUM
KEY DATA FINDINGS
2023 DEVELOPMENTS
RTDs offers resilience in a challenging alcoholic drinks landscape
Innovation fosters dynamism
RTDs fit with on-trade dynamics
PROSPECTS AND OPPORTUNITIES
The cocktail and mocktail trends are set to boost RTDs in the forecast period
Premium and natural RTD as next drivers
Convenience to shape the development of RTDs distribution
CATEGORY DATA
Table 103 Sales of RTDs by Category: Total Volume 2018-2023
Table 104 Sales of RTDs by Category: Total Value 2018-2023
Table 105 Sales of RTDs by Category: % Total Volume Growth 2018-2023
Table 106 Sales of RTDs by Category: % Total Value Growth 2018-2023
Table 107 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
Table 108 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
Table 109 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
Table 110 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
Table 111 GBO Company Shares of RTDs: % Total Volume 2019-2023
Table 112 NBO Company Shares of RTDs: % Total Volume 2019-2023
Table 113 LBN Brand Shares of RTDs: % Total Volume 2020-2023
Table 114 Forecast Sales of RTDs by Category: Total Volume 2023-2028
Table 115 Forecast Sales of RTDs by Category: Total Value 2023-2028
Table 116 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
Table 117 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
