Alcoholic Drinks in Belarus
RTDs has remained a marginal product area in Azerbaijan in 2020. These products primarily appeal to young adults of legal drinking age, with older consumers generally favouring stronger and more expensive alcoholic drinks such as spirits and wine. Spirit-based RTDs was the only type of RTDs to register measurable volume sales in Azerbaijan in 2020. Furthermore, high- and middle-income consumers consider alcoholic cocktails from premium spirits as prestige and prefer these instead of RTDs, while...
Euromonitor International's Alcoholic Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN BELARUS
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 1 Excise Tax on Alcoholic Drinks 2019-2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
On-trade decline impacts beer sales in 2020
Growing price sensitivity as disposable incomes decline
Belarusians increasingly interested in craft beer
RECOVERY AND OPPORTUNITIES
Price sensitivity and economising as disposable incomes see further decline
Expected further increase of craft beer
Competition expected to intensify, with pressure from imported brands
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation
Shift from large stores to smaller, “safer” outlets
Local production quotas continue to support domestic production volumes
RECOVERY AND OPPORTUNITIES
Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers
Price sensitivity will influence consumers’ choices
Minski Zavod Vinogradnyh should remain the leading name in wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Strong on-trade decline as a result of COVID-19 in 2020
Significant local currency depreciation boosts unit prices
Vodka, a saturated category in which demand remains tied to traditional consumption
RECOVERY AND OPPORTUNITIES
Anticipated recovery with the return to on-trade establishments; however, price sensitivity will continue
State import regulation to protect local producers
Social media and degustation events to promote frequent new product development
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
On-trade decline as consumers stay home due to COVID-19
Cider/perry benefits from craft trend and its perception of being healthier
Low numbers of category players vie for sales
RECOVERY AND OPPORTUNITIES
Lower disposable incomes to impact sales in the early part of the forecast period
Cider/perry will remain in trend, offering “healthier” and novel beverages
Rising share of small players
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
RTDS IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Shift from on-trade to off-trade in 2020 due to COVID-19
Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
Local players remain dominant in sales of RTDs
RECOVERY AND OPPORTUNITIES
Disposable income decline will impact growth to 2022
Competition among RTDs players is expected to remain limited
Competition from other beverages may limit category development
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
Table 1 Excise Tax on Alcoholic Drinks 2019-2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
On-trade decline impacts beer sales in 2020
Growing price sensitivity as disposable incomes decline
Belarusians increasingly interested in craft beer
RECOVERY AND OPPORTUNITIES
Price sensitivity and economising as disposable incomes see further decline
Expected further increase of craft beer
Competition expected to intensify, with pressure from imported brands
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
On-trade sales of wine plummet in 2020 as COVID-19 encourages self-isolation
Shift from large stores to smaller, “safer” outlets
Local production quotas continue to support domestic production volumes
RECOVERY AND OPPORTUNITIES
Volume sales recover with the resumption of usual shopping behaviour and rising interest in wine amongst younger consumers
Price sensitivity will influence consumers’ choices
Minski Zavod Vinogradnyh should remain the leading name in wine
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Strong on-trade decline as a result of COVID-19 in 2020
Significant local currency depreciation boosts unit prices
Vodka, a saturated category in which demand remains tied to traditional consumption
RECOVERY AND OPPORTUNITIES
Anticipated recovery with the return to on-trade establishments; however, price sensitivity will continue
State import regulation to protect local producers
Social media and degustation events to promote frequent new product development
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
On-trade decline as consumers stay home due to COVID-19
Cider/perry benefits from craft trend and its perception of being healthier
Low numbers of category players vie for sales
RECOVERY AND OPPORTUNITIES
Lower disposable incomes to impact sales in the early part of the forecast period
Cider/perry will remain in trend, offering “healthier” and novel beverages
Rising share of small players
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
RTDS IN BELARUS
KEY DATA FINDINGS
2020 IMPACT
Shift from on-trade to off-trade in 2020 due to COVID-19
Growth impacted by self-isolation, shift to smaller stores and lower disposable incomes
Local players remain dominant in sales of RTDs
RECOVERY AND OPPORTUNITIES
Disposable income decline will impact growth to 2022
Competition among RTDs players is expected to remain limited
Competition from other beverages may limit category development
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
