Alcoholic Drinks in Azerbaijan
In 2022, the recovery from COVID-19 as well as from the political events of 2020 continued to be seen in alcoholic drinks in Azerbaijan. A strong recovery in the tourism industry as COVID-19 restrictions were eased and then completely lifted continued to positively impact the on-trade channel in particular in 2022. The economic situation, including rising GDP, also continued to positively influence most categories in alcoholic drinks. At the same time, modern categories that are aimed at the you...
Euromonitor International's Alcoholic Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Alcoholic Drinks in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
ALCOHOLIC DRINKS IN AZERBAIJAN
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade sales continue their recovery in 2022, off-trade sales down but still above pre-pandemic levels
Carlsberg continues to push its Baltika 0 brand
Carlsberg in the midst of a near USD15 million investment programme in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Positive growth expected throughout the forecast period in both the on- and off-trade
Small local grocers will remain the main distribution channel, but likely to continue losing share to supermarkets
Beer expected to remain a focus for new product developments in the local alcoholic drinks industry
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2016-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine continues its recovery in 2022 as tourist flows improve and all restrictions are lifted
Other sparkling wine most dynamic in 2022, driven by Prosecco
Large distributors expanding their wine portfolios
PROSPECTS AND OPPORTUNITIES
Azerbaijan drives the setting up of the Iter Vitis Qafqaz transnational wine tourism route
Russian player Abrau-Durso planning wine industry investments in Azerbaijan
Government continues to support the local wine industry, with a new winery in Karabakh in the pipeline
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vodka, the dominant product in spirits, records declining sales in 2022
Local players lead spirits thanks to their strong presence in vodka
Agsu “appellation” one of the most popular innovations in vodka in recent times
PROSPECTS AND OPPORTUNITIES
Stagnation expected for spirits over the forecast period
Imported spirits will outperform vodka in the coming years
Avrora looking to add the Jim Beam bourbon brand to its already extensive portfolio of imported spirits brands
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry recovery seems to have run out of steam already in 2022
Beer, and flavoured/mixed lager in particular, a major competitor to cider
Per capita consumption of cider/perry remains extremely low in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Undeveloped nature of the local cider category likely to hold back sales
Females will likely remain the main target audience for cider/perry
No imminent likelihood of non-alcoholic cider/perry appearing
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2017-2022
Table 61 Sales of Cider/Perry: Total Value 2017-2022
Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade continues its strong recovery in RTDs in 2022
RTDs remains a minor alcoholic drinks category in Azerbaijan
Competition from flavoured/mixed lager
PROSPECTS AND OPPORTUNITIES
Growth expected for RTDs, but these products will remain a niche category
Gin’s popularity in cocktails and mixes offers potential but also competition
Could current popularity of Prosecco help with the development of wine-based RTDs?
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2017-2022
Table 76 Sales of RTDs by Category: Total Value 2017-2022
Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
EXECUTIVE SUMMARY
Alcoholic drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 2 Research Sources
BEER IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade sales continue their recovery in 2022, off-trade sales down but still above pre-pandemic levels
Carlsberg continues to push its Baltika 0 brand
Carlsberg in the midst of a near USD15 million investment programme in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Positive growth expected throughout the forecast period in both the on- and off-trade
Small local grocers will remain the main distribution channel, but likely to continue losing share to supermarkets
Beer expected to remain a focus for new product developments in the local alcoholic drinks industry
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Number of Breweries 2016-2022
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2017-2022
Table 19 Sales of Beer by Category: Total Value 2017-2022
Table 20 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 21 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 26 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 28 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 29 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 30 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Wine continues its recovery in 2022 as tourist flows improve and all restrictions are lifted
Other sparkling wine most dynamic in 2022, driven by Prosecco
Large distributors expanding their wine portfolios
PROSPECTS AND OPPORTUNITIES
Azerbaijan drives the setting up of the Iter Vitis Qafqaz transnational wine tourism route
Russian player Abrau-Durso planning wine industry investments in Azerbaijan
Government continues to support the local wine industry, with a new winery in Karabakh in the pipeline
CATEGORY DATA
Table 33 Sales of Wine by Category: Total Volume 2017-2022
Table 34 Sales of Wine by Category: Total Value 2017-2022
Table 35 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 36 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 41 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 42 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Vodka, the dominant product in spirits, records declining sales in 2022
Local players lead spirits thanks to their strong presence in vodka
Agsu “appellation” one of the most popular innovations in vodka in recent times
PROSPECTS AND OPPORTUNITIES
Stagnation expected for spirits over the forecast period
Imported spirits will outperform vodka in the coming years
Avrora looking to add the Jim Beam bourbon brand to its already extensive portfolio of imported spirits brands
CATEGORY DATA
Table 45 Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Sales of Spirits by Category: Total Value 2017-2022
Table 47 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 53 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 54 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 55 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 56 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 57 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Cider/perry recovery seems to have run out of steam already in 2022
Beer, and flavoured/mixed lager in particular, a major competitor to cider
Per capita consumption of cider/perry remains extremely low in Azerbaijan
PROSPECTS AND OPPORTUNITIES
Undeveloped nature of the local cider category likely to hold back sales
Females will likely remain the main target audience for cider/perry
No imminent likelihood of non-alcoholic cider/perry appearing
CATEGORY DATA
Table 60 Sales of Cider/Perry: Total Volume 2017-2022
Table 61 Sales of Cider/Perry: Total Value 2017-2022
Table 62 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 63 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 71 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 72 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN AZERBAIJAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
On-trade continues its strong recovery in RTDs in 2022
RTDs remains a minor alcoholic drinks category in Azerbaijan
Competition from flavoured/mixed lager
PROSPECTS AND OPPORTUNITIES
Growth expected for RTDs, but these products will remain a niche category
Gin’s popularity in cocktails and mixes offers potential but also competition
Could current popularity of Prosecco help with the development of wine-based RTDs?
CATEGORY DATA
Table 75 Sales of RTDs by Category: Total Volume 2017-2022
Table 76 Sales of RTDs by Category: Total Value 2017-2022
Table 77 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 78 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 83 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 84 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 85 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 86 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 87 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
