Colombia Prepaid Gift Cards Market Intelligence and Future Growth Dynamics - Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business and Consumer Trends, Consumer Attitude & Behaviour, and Market Innovation

January 2016 | 55 pages | ID: C81DA574671EN
PayNXT360

Abstracts

This report from PayNXT360 provides a detailed analysis of gift cards market along with overall market dynamics and consumer behaviour in Colombia.

• Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
• Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in the prepaid card industry.
• Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
• Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).
• Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
• Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
• Innovation and market strategies: Explores prepaid card strategies, including innovations across categories, competitive positioning, and new product launches.

SCOPE

• Market data and insights: It details market opportunities across 15 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
• Prepaid segments by card function: Overall closed loop and open loop segments
• Prepaid card categories: Gift Cards
• Consumer segments: Retail, Corporate, and Public Sector
• Consumer spend segments: Age, Income, Gender
• Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books/Music/Video, Consumer Electronics, Pharmacy and Wellness, Gas Station, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services

REASONS FOR PURCHASE

• In-depth understanding of prepaid gift card market dynamics: Understand market opportunity, key trends and drivers along with five year forecast (2011-2020) for gift cards and overall prepaid card industry.
• Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
• Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
• Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.
• Explore innovation and competitive strategy: Understand the competitive landscape, major players, and prepaid card market innovation.

Contents

1. ABOUT THIS REPORT

1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Definitions
1.5 About PayNXT360
1.6 Related Research
1.7 Disclaimer

2. COLOMBIA PREPAID CARD – ANALYSIS AND OPINION ON MARKET DYNAMICS, STRATEGY, AND PRODUCT INNOVATION

2.1 Analysis of Key Market Dynamics and Drivers
2.2 Strategy and Product Innovation
2.3 Market Opportunities across Key Prepaid Card Segments

3. COLOMBIA PREPAID CARD INDUSTRY MARKET ATTRACTIVENESS

3.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
  3.1.1 Colombia Prepaid Card – Gross Dollar Value Trend Analysis, 2011-2020
  3.1.2 Colombia Prepaid Card – Transaction Value Trend Analysis, 2011-2020
  3.1.3 Colombia Prepaid Card – Transaction Volume Trend Analysis, 2011-2020
  3.1.4 Colombia Prepaid Card – Number of Cards Trend Analysis, 2011-2020
3.2 Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2011 – 2020
3.3 Prepaid Card Market Share Analysis by Consumer Segments
3.4 Benchmarking Colombia Open Loop with Key Global Markets
  3.4.1 Global Prepaid Card Industry Snapshot – Top 40 Markets and Hotspots
  3.4.2 Prepaid Cards Market Opportunity – Global Benchmarking in Value Terms, 2011-2020
  3.4.3 PayNXT360 Global Prepaid Card Risk Index
3.5 Prepaid Card Fraud Statistics

4. COLOMBIA GIFT CARDS MARKET SIZE AND FORECAST, 2011-2020

4.1 Gift Cards – Transaction Value Trend Analysis, 2011-2020
4.2 Market Size and Forecast by Functional Attribute
  4.2.1 Open Loop Gift Card – Transaction Value Trend Analysis, 2011-2020
  4.2.2 Closed Loop Gift Card – Transaction Value Trend Analysis, 2011-2020
4.3 Market Size and Forecast by Consumer Segments
  4.3.1 Trend Analysis by Retail Consumer Segment
  4.3.2 Trend Analysis by Corporate Consumer Segment
4.4 Market Share Analysis by Retail Categories
4.5 Market Share Analysis by Gifting Occasion
4.6 Market Share Analysis by Card Type
4.7 Market Share Analysis by Purchase Location

5. COLOMBIA PREPAID CARDS CONSUMER USAGE TRENDS

5.1 Prepaid Card Spend Analysis by Age Group
  5.1.1 Trend Analysis by Age Group in Value Terms
  5.1.2 Trend Analysis by Age Group in Volume Terms
5.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
  5.2.1 Trend Analysis by Income Group in Value Terms
  5.2.2 Trend Analysis by Income Group in Volume Terms
5.3 Prepaid Card Transaction Value Analysis by Gender
5.4 Prepaid Cards Usage Analysis
5.5 Prepaid Cards Analysis by Transaction Size

6. COLOMBIA OPEN LOOP PREPAID CARDS RETAIL SPEND DYNAMICS

6.1 Spend Analysis by Retail Segment, Value
6.2 Spend Analysis by Retail Segment, Volume
6.3 Prepaid Penetration by Retail Categories