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China Prepaid Gift Cards Market Intelligence and Future Growth Dynamics - Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business and Consumer Trends, Consumer Attitude & Behaviour, and Market Innovation

January 2016 | 55 pages | ID: C9A9E2F9A21EN
PayNXT360

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This report from PayNXT360 provides a detailed analysis of gift cards market along with overall market dynamics and consumer behaviour in China.
  • Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
  • Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in the prepaid card industry.
  • Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
  • Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
  • Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
  • Innovation and market strategies: Explores prepaid card strategies, including innovations across categories, competitive positioning, and new product launches.
1. ABOUT THIS REPORT

1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Definitions
1.5 About PayNXT360
1.6 Related Research
1.7 Disclaimer

2. CHINA PREPAID CARD – ANALYSIS AND OPINION ON MARKET DYNAMICS, STRATEGY, AND PRODUCT INNOVATION

2.1 Analysis of Key Market Dynamics and Drivers
2.2 Strategy and Product Innovation
2.3 Market Opportunities across Key Prepaid Card Segments

3. CHINA PREPAID CARD INDUSTRY MARKET ATTRACTIVENESS

3.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
  3.1.1 China Prepaid Card – Gross Dollar Value Trend Analysis, 2011-2020
  3.1.2 China Prepaid Card – Transaction Value Trend Analysis, 2011-2020
  3.1.3 China Prepaid Card – Transaction Volume Trend Analysis, 2011-2020
  3.1.4 China Prepaid Card – Number of Cards Trend Analysis, 2011-2020
3.2 Market Share Analysis by Functional Attributes – Open Loop vs. Closed Loop, 2011 – 2020
3.3 Prepaid Card Market Share Analysis by Consumer Segments
3.4 Benchmarking China Open Loop with Key Global Markets
  3.4.1 Global Prepaid Card Industry Snapshot – Top 40 Markets and Hotspots
  3.4.2 Prepaid Cards Market Opportunity – Global Benchmarking in Value Terms, 2011-2020
  3.4.3 PayNXT360 Global Prepaid Card Risk Index
3.5 Prepaid Card Fraud Statistics

4. CHINA GIFT CARDS MARKET SIZE AND FORECAST, 2011-2020

4.1 Gift Cards – Transaction Value Trend Analysis, 2011-2020
4.2 Market Size and Forecast by Functional Attribute
  4.2.1 Open Loop Gift Card – Transaction Value Trend Analysis, 2011-2020
  4.2.2 Closed Loop Gift Card – Transaction Value Trend Analysis, 2011-2020
4.3 Market Size and Forecast by Consumer Segments
  4.3.1 Trend Analysis by Retail Consumer Segment
  4.3.2 Trend Analysis by Corporate Consumer Segment
4.4 Market Share Analysis by Retail Categories
4.5 Market Share Analysis by Gifting Occasion
4.6 Market Share Analysis by Card Type
4.7 Market Share Analysis by Purchase Location

5. CHINA PREPAID CARDS CONSUMER USAGE TRENDS

5.1 Prepaid Card Spend Analysis by Age Group
  5.1.1 Trend Analysis by Age Group in Value Terms
  5.1.2 Trend Analysis by Age Group in Volume Terms
5.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
  5.2.1 Trend Analysis by Income Group in Value Terms
  5.2.2 Trend Analysis by Income Group in Volume Terms
5.3 Prepaid Card Transaction Value Analysis by Gender
5.4 Prepaid Cards Usage Analysis
5.5 Prepaid Cards Analysis by Transaction Size

6. CHINA OPEN LOOP PREPAID CARDS RETAIL SPEND DYNAMICS

6.1 Spend Analysis by Retail Segment, Value
6.2 Spend Analysis by Retail Segment, Volume
6.3 Prepaid Penetration by Retail Categories

LIST OF FIGURES

Figure 1: PayNXT360’s Methodology Framework
Figure 2: China Prepaid Card – Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 3: China Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 4: China Prepaid Card – Transaction Volume Trend Analysis (Million), 2011-2020
Figure 5: China Prepaid Card – Number of Cards Trend Analysis (‘000), 2011-2020
Figure 6: China Prepaid Cards – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 – 2020
Figure 7: China Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot – Top 40 Markets and Hotspots
Figure 9: Prepaid Cards Benchmarking China Open Loop with Key Global Markets, 2011-2020
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2015
Figure 11: China Prepaid Cards Fraud Statistics by Type of Fraud, 2011-2020
Figure 12: China Prepaid Gift Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 13: China Open Loop Prepaid Gift Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 14: China Closed Loop Prepaid Gift Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 15: China Prepaid Gift Card – Market Size and Forecast by Retail Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 16: China Prepaid Gift Card – Market Size and Forecast by Corporate Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 17: China Prepaid Gift Card – Market Share Analysis by Retail Categories (by Value)
Figure 18: China Prepaid Gift Card – Market Share Analysis by Gifting Occasion (by Value)
Figure 19: China Prepaid Gift Card – Market Share Analysis by Card Type (by Value)
Figure 20: China Prepaid Gift Card – Market Share Analysis by Purchase Location (by Value)
Figure 21: China Prepaid Card – Trend Analysis by Age Group in Transaction Value Terms
Figure 22: China Prepaid Card – Trend Analysis by Age Group in Volume Terms
Figure 23: China Prepaid Card – Trend Analysis by Income Group in Value Terms
Figure 24: China Prepaid Card – Trend Analysis by Income Group in Volume Terms
Figure 25: China Prepaid Card – Trend Analysis by Gender in Value Terms
Figure 26: China Prepaid Card – Usage Analysis
Figure 27: China Prepaid Card – Analysis by Transaction Size
Figure 28: China Prepaid Card – Spend Analysis by Retail Segment, Value
Figure 29: China Prepaid Card – Spend Analysis by Retail Segment, Volume
Figure 30: China Prepaid Card – Prepaid Penetration by Retail Categories

LIST OF TABLES

Table 1: China Prepaid Card – Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 2: China Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 3: China Prepaid Card – Transaction Volume Trend Analysis (Million), 2011-2020
Table 4: China Prepaid Card – Number of Cards Trend Analysis (‘000), 2011-2020
Table 5: China Prepaid Cards – Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 – 2020
Table 6: China Gift Prepaid Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 7: China Open Loop Prepaid Gift Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 8: China Closed Loop Prepaid Gift Card – Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 9: China Prepaid Gift Card – Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Table 10: China Prepaid Gift Card – Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020


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