Mobile Top-up and M-payment Adoption in China
This twelve-page follow-up report to Mobile Payment in China: Bricks & Clicks Going Mobile? takes a closer look at mobile top-up, a service which allows users to pay their phone bills through the phone itself. We identify several factors currently hindering m-payment growth in China and show how top-up may just be the "killer-app" that introduces m-payment to China's 400 million mobile users and breaks open the door for all m-payment companies. This report is essential reading for anyone investing in or looking to do business in China's mobile payment market.
Key Topics Covered
Key Topics Covered
- Why M-payment Hasn't Taken Off in China
- The Mobile Top-up Solution
- How Top-ups Will Drive M-payment Growth in China
- Challenges Facing Mobile Top-up
- Forecasts
- Conclusions
LIST OF FIGURES
Figure 1: M-payment access and user penetration in China (% of total users)
Figure 2: China's leading mobile payment service providers
Figure 3: The mobile top-up purchasing process
Figure 4: China prepaid mobile users, 2001-2006 (M)
Figure 5: China m-payment user forecast, 2006-2010 (M)
Figure 6: China MPSP mobile top-up revenue forecast, 2006-2010 (RMB M)
Figure 1: M-payment access and user penetration in China (% of total users)
Figure 2: China's leading mobile payment service providers
Figure 3: The mobile top-up purchasing process
Figure 4: China prepaid mobile users, 2001-2006 (M)
Figure 5: China m-payment user forecast, 2006-2010 (M)
Figure 6: China MPSP mobile top-up revenue forecast, 2006-2010 (RMB M)
