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Mobile Payment and m-Commerce in China 2014

February 2014 | | ID: M8E3C5339DEEN
Maverick China Research

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State of Pay: Mobile Payment and m-Commerce in China 2014 Edition includes up-to-date coverage on leading mobile payment business models, technologies, and services. We also examine the key issues affecting the market heading into 2014, and forecast growth and major changes through 2015.

Key Topics Covered:
  • Key Factors Shaping the Development of e-Commerce in China
  • Direct Carrier Billing – Mobile Value-added Services
  • Mobile as a POS – The Phone as a Cash Register
  • Mobile as a Platform – The Phone as an Access Point
  • Mobile as a Loyalty Card – Closed-loop m-Payments
  • China m-Payment Market Forecasts
1 DEFINING MOBILE PAYMENT

1.1 Mobile as a Wallet – The Phone as a Credit Card
1.2 Mobile as a Platform – The Phone as an Access Point
1.3 Mobile as a POS – The Phone as a Cash Register
1.4 Mobile as a Loyalty Card – Closed-loop m-Payments
1.5 Direct Carrier Billing – Mobile Value-added Services

2 KEY FACTORS SHAPING THE DEVELOPMENT OF E-COMMERCE IN CHINA

2.1 A Late Start to Electronic Payments
2.2 Government Regulations and Payment Licenses
2.3 Consumers Still Paying with Cash (but Less)
2.4 Bankcards Issued: 3.5 Billion
2.5 Mobile Users in China
2.6 Mobile Internet Users: 420 million
2.7 Third-Party Payment Remains the Channel of Choice
2.8 Taobao and the Dominance of the Alibaba Group
2.9 E-Commerce as a Growing Component of China's Retail Industry

3 M-PAYMENT IN CHINA: MOBILE AS A PLATFORM

3.1 M-commerce Retail Shopping
3.2 Leading Payment Providers

4 M-PAYMENT IN CHINA: MOBILE AS A POS

4.1 SME Acceptance
4.2 Mobile Banking and Peer-to-peer (P2P) Remittances
4.3 Leading Payment Providers

5 M-PAYMENT IN CHINA: MOBILE AS A WALLET

5.1 Contactless Smartcards in China
5.2 Contactless Mobile Payment in China

6 M-PAYMENT IN CHINA: DIRECT CARRIER BILLING

6.1 China Mobile
6.2 China Unicom
6.3 China Telecom

7 CHINA'S M-PAYMENT PROVIDERS

7.1 China's Leading Payment Providers
7.2 Third-Party Payment: Moving into Mobile
7.3 Market Share Breakdown
7.4 Market Pressures

8 TIER I PAYMENT PROVIDER PROFILES

8.1 Alipay
8.2 Tenpay
8.3 China UnionPay (CUP)

9 TIER II PAYMENT PROVIDER PROFILES

9.1 99Bill
9.2 Yeepay
9.3 ChinaPnR
9.4 Lakala
9.5 Zihexin

10 NOTABLE TIER III PAYMENT PROVIDERS

10.1 Chinabank Payment
10.2 China Mobile E-commerce
10.3 China Unicom Epay
10.4 China Telecom BestPay
10.5 IPS
10.6 PayEco
10.7 Qiandai
10.8 Qianfang
10.9 Sandpay
10.10 Shanghai Shengfutong
10.11 SinaPay
10.12 Union Mobile Pay (UMPay)

11 CONCLUSIONS AND FORECASTS

11.1 Reasons for Optimism
11.2 Reasons for Pessimism
11.3 China m-Payment Market Forecasts
11.4 Future Trends to Watch

LIST OF FIGURES:

Figure 1: Product Model - Mobile as a Wallet
Figure 2: Product Model - Mobile as a Platform
Figure 3: Product Model - Mobile as a POS
Figure 4: Product Model - Mobile as a Loyalty Card
Figure 5: Product Model - Direct Carrier Billing
Figure 6: China's Late Start - e-Commerce Milestones 1995-2013
Figure 7: Third-party Payment Provider License Requirements
Figure 8: Mobile Payment Licenses
Figure 9: Total Use of Debit, Credit, and Cash-On-Delivery in Online Shopping
Figure 10: China Bankcard Circulation, 2002-2020 (M)
Figure 11: China's Bankcard Penetration Rate, 2001-2020 (%)
Figure 12: China's Credit Card Circulation, 2002-2020 (M)
Figure 13: Mobile Users in China, 2001-2020 (M)
Figure 14: 3G Users in China, 2001-2020 (M)
Figure 15: Internet Users in China, 2001-2020 (M)
Figure 16: Mobile Internet Users in China, 2005-2020 (M)
Figure 17: Accounts Held by Online Shoppers in China
Figure 18: Online Shopper Payment Provider Recognition 2013
Figure 19: Last Online Purchase Comparison 2012-2013
Figure 20: Average Online Purchases (Tier 1 vs. Tier 2/3)
Figure 21: Average Monthly Purchases (Mobile vs. Online), 2013
Figure 22: Average Monthly Purchases (Mobile vs. Online), 2013 (RMB)
Figure 23: Average Monthly Mobile Purchases (Tier 1 vs. Tier 2/3)
Image 24: Public Transit Contactless Cards
Figure 25: Mobile Operator Overall and 3G User Market Share
Figure 26: China's Third Party Payment Providers by Tier
Figure 27: China Third Party Payment Provider Market Share Breakdown (%)
Figure 28: Factors Decreasing Profits for Tier II and Tier III Payment Providers
Figure 29: Mobile Payment Market Forecast, 2010-2015 (RMB Trillion)
Figure 30: Mobile Payment Market Forecast by Payment Tier, 2011-2015 (RMB T)


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