Mobile Payment in China: Bricks and Clicks Going Mobile?
This report offers the most up-to-date and comprehensive study available on China's emerging mobile payment sector. Utilizing on-the-ground research and first-hand interviews with m-payment executives and experts, we examine competing service models, profile leading Chinese m-payment companies, and dissect the complex set of factors at play in the sector's development. In addition, this report identifies key investment opportunities and forecasts m-payment growth in China through 2010. Written for an international audience, this report is detailed enough for industry insiders while remaining clear and accessible to newcomers.
Key Topics Covered
Industry Sectors & Groups Covered
Mobile payment in China represents a convergence of multiple sectors that until recently have operated independently. This report provides full coverage of all key market players and examines the complex interplay between them:
At this early stage of development, multiple business models compete for dominance in China's m-payment sector. Some of the greatest innovation is coming from several third-party payment companies, which bring together mobile operators, banks, merchants, and users into a single payment platform. This report contains in-depth profiles of China's leading m-payment service providers, including:
Questions Answered
Key Topics Covered
Industry Sectors & Groups Covered
Mobile payment in China represents a convergence of multiple sectors that until recently have operated independently. This report provides full coverage of all key market players and examines the complex interplay between them:
- Mobile operators
- Wireless value-added service providers
- Mobile payment service providers
- Contactless smartcard vendors
- Banks
- Merchants
- Chinese government regulators
- Mobile users
At this early stage of development, multiple business models compete for dominance in China's m-payment sector. Some of the greatest innovation is coming from several third-party payment companies, which bring together mobile operators, banks, merchants, and users into a single payment platform. This report contains in-depth profiles of China's leading m-payment service providers, including:
- Union Mobile Pay (UMPay)
- Smartpay Jieyin
- Guangdong Huanxin
- Yeepay
- NationM
- China M-World
Questions Answered
- Which companies are leading the way in China's m-payment sector?
- What are the strengths and weaknesses of competing m-payment business models in China?
- Which specific services and products will drive future m-payment growth in China?
- How likely are Chinese consumers to adopt m-payment services?
- How great of a role will Chinese government regulators play in m-payment development?
- How will the upgrade to third generation (3G) mobile networks affect m-payment growth in China?
- Which key factors could limit the growth of China's m-payment sector?
- Where is international expertise and investment most needed in China's m-payment sector?
1 A NASCENT INDUSTRY WORLDWIDE
1.1 Definitions and report scope
1.2 M-payment technology platforms
1.3 Moderate success in Japan, Korea, and the Philippines
1.4 User demand remains weak in Europe and North America
1.5 China: Still under construction
2 KEY FACTORS SHAPING M-PAYMENT GROWTH IN CHINA
2.1 The convergence of mobile communications and electronic payment
2.2 Two mobile operators; 400 million users
2.3 Continued preference for cash payments
2.4 Credit card use remains low
2.5 Limited geographic coverage of new services
2.6 Government regulations and the “national interest”
2.7 China UnionPay’s bank card network
3 COMPETING M-PAYMENT MODELS IN CHINA
3.1 The mobile operator WVAS model
3.1.1 China Mobile’s Monternet platform
3.1.2 China Unicom’s Uni-info platform
3.1.3 Services and price range
3.1.4 Strengths and weaknesses
3.1.5 Prospects for future development
3.2 The m-payment service provider model
3.2.1 Services and price range
3.2.2 Strengths and weaknesses
3.2.3 Prospects for future development
3.3 The contactless smartcard model
3.3.1 Services and price range
3.3.2 Strengths and weaknesses
3.3.3 Prospects for future development
3.4 Competitive analysis of competing models
4 M-PAYMENT SERVICE PROVIDER COMPANY PROFILES
4.1 Company profile: Union Mobile Pay
4.1.1 Company overview
4.1.2 Current services
4.1.3 Current status and prospects for future development
4.2 Company profile: Smartpay Jieyin
4.2.1 Company overview
4.2.2 Current Services
4.2.3 Current status and prospects for future development
4.3 Company profile: Guangzhou Huanxin
4.3.1 Company overview
4.3.2 Current services
4.3.3 Current status and prospects for future development
4.4 Company profile: Yeepay
4.4.1 Company overview
4.4.2 Current services
4.4.3 Current status and prospects for future development
4.5 Company profile: NationM
4.5.1 Company overview
4.5.2 Current services
4.5.3 Current status and prospects for future development
4.6 Company profile: China M-World
4.6.1 Company overview
4.6.2 Current services
4.6.3 Current status and prospects for future development
5 MAVERICK CONCLUSIONS AND FORECASTS
5.1 Eight key trends affecting the future growth of China’s m-payment market
5.2 Opportunities for foreign companies
5.3 Five-year forecasts
5.3.1 Mobile user forecast
5.3.2 M-payment user forecast
5.3.3 M-payment revenue forecast
6 APPENDICES
6.1 Abbreviations and definitions
6.2 Global m-payment industry groups
6.3 Directory of companies and organizations mentioned in this report
1.1 Definitions and report scope
1.2 M-payment technology platforms
1.3 Moderate success in Japan, Korea, and the Philippines
1.4 User demand remains weak in Europe and North America
1.5 China: Still under construction
2 KEY FACTORS SHAPING M-PAYMENT GROWTH IN CHINA
2.1 The convergence of mobile communications and electronic payment
2.2 Two mobile operators; 400 million users
2.3 Continued preference for cash payments
2.4 Credit card use remains low
2.5 Limited geographic coverage of new services
2.6 Government regulations and the “national interest”
2.7 China UnionPay’s bank card network
3 COMPETING M-PAYMENT MODELS IN CHINA
3.1 The mobile operator WVAS model
3.1.1 China Mobile’s Monternet platform
3.1.2 China Unicom’s Uni-info platform
3.1.3 Services and price range
3.1.4 Strengths and weaknesses
3.1.5 Prospects for future development
3.2 The m-payment service provider model
3.2.1 Services and price range
3.2.2 Strengths and weaknesses
3.2.3 Prospects for future development
3.3 The contactless smartcard model
3.3.1 Services and price range
3.3.2 Strengths and weaknesses
3.3.3 Prospects for future development
3.4 Competitive analysis of competing models
4 M-PAYMENT SERVICE PROVIDER COMPANY PROFILES
4.1 Company profile: Union Mobile Pay
4.1.1 Company overview
4.1.2 Current services
4.1.3 Current status and prospects for future development
4.2 Company profile: Smartpay Jieyin
4.2.1 Company overview
4.2.2 Current Services
4.2.3 Current status and prospects for future development
4.3 Company profile: Guangzhou Huanxin
4.3.1 Company overview
4.3.2 Current services
4.3.3 Current status and prospects for future development
4.4 Company profile: Yeepay
4.4.1 Company overview
4.4.2 Current services
4.4.3 Current status and prospects for future development
4.5 Company profile: NationM
4.5.1 Company overview
4.5.2 Current services
4.5.3 Current status and prospects for future development
4.6 Company profile: China M-World
4.6.1 Company overview
4.6.2 Current services
4.6.3 Current status and prospects for future development
5 MAVERICK CONCLUSIONS AND FORECASTS
5.1 Eight key trends affecting the future growth of China’s m-payment market
5.2 Opportunities for foreign companies
5.3 Five-year forecasts
5.3.1 Mobile user forecast
5.3.2 M-payment user forecast
5.3.3 M-payment revenue forecast
6 APPENDICES
6.1 Abbreviations and definitions
6.2 Global m-payment industry groups
6.3 Directory of companies and organizations mentioned in this report
LIST OF FIGURES
Figure 1: China government groups involved in m-payment regulation
Figure 2: Comparison of China’s three leading m-payment models
Figure 3: The mobile operator WVAS model
Figure 4: The m-payment service provider model
Figure 5: Major Chinese banks and their m-payment SP partners
Figure 6: Selected m-payment SP merchant partners by sector
Figure 7: The contactless smartcard model
Figure 8: Beijing’s “Yikatong” contactless smartcard for public transit
Figure 9: Comparison of merchant and user fees for competing m-payment models in China
Figure 10: User base comparison for leading payment methods (M)
Figure 11: Typical product price range for competing m-payment models in China
Figure 12: Typical products sold over competing m-payment models in China
Figure 13: Overview of China’s top six m-payment SPs
Figure 14: UMPay m-payment services, merchant partners, and coverage areas
Figure 15: UMPay bank partnerships by area
Figure 16: Smartpay m-payment services, merchant partners, and coverage areas
Figure 17: Smartpay bank partnerships by area
Figure 18: Guangzhou Huanxin m-payment services, merchant partners, and coverage areas
Figure 19: Yeepay m-payment services, merchant partners, and coverage areas
Figure 20: NationM’s m-payment services, merchant partners, and coverage areas
Figure 21: China M-World’s m-payment services, merchant partners, and coverage areas
Figure 22: China mobile user forecast, 2006-2010 (M)
Figure 23: China m-payment user penetration rate, 2006-2010 (%)
Figure 24: China m-payment user forecast, 2006-2010 (M)
Figure 25: China m-payment SP mobile top-up revenue forecast, 2006-2010 (RMB M)
Figure 1: China government groups involved in m-payment regulation
Figure 2: Comparison of China’s three leading m-payment models
Figure 3: The mobile operator WVAS model
Figure 4: The m-payment service provider model
Figure 5: Major Chinese banks and their m-payment SP partners
Figure 6: Selected m-payment SP merchant partners by sector
Figure 7: The contactless smartcard model
Figure 8: Beijing’s “Yikatong” contactless smartcard for public transit
Figure 9: Comparison of merchant and user fees for competing m-payment models in China
Figure 10: User base comparison for leading payment methods (M)
Figure 11: Typical product price range for competing m-payment models in China
Figure 12: Typical products sold over competing m-payment models in China
Figure 13: Overview of China’s top six m-payment SPs
Figure 14: UMPay m-payment services, merchant partners, and coverage areas
Figure 15: UMPay bank partnerships by area
Figure 16: Smartpay m-payment services, merchant partners, and coverage areas
Figure 17: Smartpay bank partnerships by area
Figure 18: Guangzhou Huanxin m-payment services, merchant partners, and coverage areas
Figure 19: Yeepay m-payment services, merchant partners, and coverage areas
Figure 20: NationM’s m-payment services, merchant partners, and coverage areas
Figure 21: China M-World’s m-payment services, merchant partners, and coverage areas
Figure 22: China mobile user forecast, 2006-2010 (M)
Figure 23: China m-payment user penetration rate, 2006-2010 (%)
Figure 24: China m-payment user forecast, 2006-2010 (M)
Figure 25: China m-payment SP mobile top-up revenue forecast, 2006-2010 (RMB M)
