E-Commerce Payment Trends in China: 2015

September 2015 | 47 pages | ID: E4199F259BFEN
Maverick China Research

Abstracts

E-Commerce Payment Trends in China is a recurring study of online purchasing and payment trends in China.E-Commerce Payment Trends in China: 2015 examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in-depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. The report is the fourth in a series of updates aimed at tracking and highlighting key market trends in China online payment and e-commerce markets.

Contents

1 EXECUTIVE SUMMARY

2 METHODOLOGY AND SAMPLING

2.1 GEOGRAPHICAL SEGMENTATION
2.2 SEGMENTATION BY AGE
2.3 SEGMENTATION BY HOUSEHOLD INCOME

3 CHINA E-COMMERCE TRENDS

3.1 FREQUENCY OF ONLINE PURCHASES
3.1.1 FREQUENCY OF ONLINE PURCHASES BY CITY TIER
3.1.2 FREQUENCY OF ONLINE PURCHASES BY AGE
3.1.3 FREQUENCY OF ONLINE PURCHASES BY REGION
3.1.4 FREQUENCY OF ONLINE PURCHASES BY INCOME LEVEL
3.2 MONTHLY ONLINE SPENDING
3.2.1 MONTHLY ONLINE SPENDING BY CITY TIER
3.2.2 MONTHLY ONLINE SPENDING BY AGE
3.2.3 MONTHLY ONLINE SPENDING BY REGION
3.2.4 MONTHLY ONLINE SPENDING BY INCOME LEVEL
3.3 ONLINE PAYMENT DEVICE ANALYSIS
3.3.1 FREQUENCY OF ONLINE PURCHASES BY CITY TIER
3.3.2 FREQUENCY OF ONLINE PURCHASES BY AGE
3.3.3 FREQUENCY OF ONLINE PURCHASES BY REGION

4 LEADING E-COMMERCE SITES

5 E-COMMERCE PAYMENT TRENDS

5.1 PAYMENT BEHAVIOR ANALYSIS
5.1.1 USE OF THIRD-PARTY PAYMENT PROVIDERS
5.1.2 USE OF DEBIT CARDS
5.1.3 USE OF CREDIT CARDS
5.1.4 USE OF CASH-ON-DELIVERY
5.1.5 USE OF MOBILE POS
5.1.6 USE OF PREPAID CARDS
5.3 PAYMENT PROVIDER RECOGNITION
5.4 PAYMENT ACCOUNTS HELD
5.5 LEADING THIRD-PARTY PAYMENT PROVIDERS

6 CONCLUSIONS