Consumer Payment Trends in China 2013 Q1
Consumer Payment Trends in China 2013 is a recurring study of online purchasing and payment of 500 consumers in China. The report examines monthly spending habits, including analysis by age, income, gender, and city, followed by an in-depth look at usage of and attitudes regarding the variety of payment channels available in the Chinese market. The report is the third in a series of updates aimed at tracking and highlighting key market trends in China online payment and e-commerce markets.
Key Findings Include
Key Findings Include
- Number and value of monthly online purchases
- Payment channel preferences and frequency of use
- Third-party payment provider recognition
- Credit, debit, and third-party payment accounts held
- Analysis of key customer segments
- Up-to-date comparisons of 2012 and 2013 trends and data
1 EXECUTIVE SUMMARY
2 INTRODUCTION
2.1 Methodology and Sampling
2.1.1 Geographical Segmentation
2.1.2 Segmentation by Age
2.1.3 Segmentation by Income
2.1.4 Segmentation by Household Income
3 MARKET OVERVIEW
3.1 Purchases Overview
3.2 Online Purchasing Segmentation
3.2.1 Analysis by City Tier
3.2.2 Analysis by Age
4 ONLINE PAYMENT CHANNELS
4.1 Payment Behavior Analysis
4.2 Payment Preferences Analysis
4.2.1 Preferences by Age
5 THIRD-PARTY PAYMENT FOCUS
5.1 Payment Provider Recognition
5.2 Accounts Held
5.2.1 Breakdown by City Tier
5.3 Frequency of Use
6 MOTIVATING ONLINE PURCHASES
6.1 Analysis of Motivators
7 CONCLUSIONS
2 INTRODUCTION
2.1 Methodology and Sampling
2.1.1 Geographical Segmentation
2.1.2 Segmentation by Age
2.1.3 Segmentation by Income
2.1.4 Segmentation by Household Income
3 MARKET OVERVIEW
3.1 Purchases Overview
3.2 Online Purchasing Segmentation
3.2.1 Analysis by City Tier
3.2.2 Analysis by Age
4 ONLINE PAYMENT CHANNELS
4.1 Payment Behavior Analysis
4.2 Payment Preferences Analysis
4.2.1 Preferences by Age
5 THIRD-PARTY PAYMENT FOCUS
5.1 Payment Provider Recognition
5.2 Accounts Held
5.2.1 Breakdown by City Tier
5.3 Frequency of Use
6 MOTIVATING ONLINE PURCHASES
6.1 Analysis of Motivators
7 CONCLUSIONS
LIST OF FIGURES
Figure 1: Accounts Held by Online Shoppers
Figure 2: Total Use of Debit, Credit, and COD Within the Last Six Months
Figure 3: Factors that Would Increase Online Shopping 2012-2013
Figure 4: Sample by Traditional Regional Division
Figure 5: Sample by City Tier
Figure 6: Age Distribution of Individuals Surveyed (Years Old)
Figure 7: Income Levels of Individuals Surveyed (RMB per Month)
Figure 8: Household Income Levels of Individuals Surveyed (RMB per Month)
Figure 9: China Online User Income Distribution, 2012 (RMB per Month)
Figure 10: China Online User vs. Purchaser Income Distribution, 2012 (RMB per Month)
Figure 11: Total Monthly Online Spending (RMB)
Figure 12: Monthly Online Purchases (Number of Purchases)
Figure 13: Total Monthly Online Purchases Comparison 2012-2013 (RMB)
Figure 14: Tier 1 and Tier 2&3 Total Monthly Spending
Figure 15: Tier 1 Total Monthly Spending
Figure 16: Tier 1 Total Monthly Spending Comparison 2012-2013
Figure 17: Tier 2 Total Monthly Spending
Figure 18: Tier 2&3 Total Monthly Spending Comparison 2012-2013
Figure 19: Total Monthly Spending, City Tier Breakdown
Figure 20: Total Amount Spent Monthly by Age
Figure 21: Last Online Purchase Comparison 2012-2013
Figure 22: Most Recent Use of Payment Channel
Figure 23: Most Recent Use of Third-Party Payment Provider
Figure 24: Most Recent Use of Debit Card
Figure 25: Most Recent Use of Credit Card
Figure 26: Most Recent Use of Cash on Delivery
Figure 27: Most Recent Use of Mobile POS
Figure 28: Most Recent Use of Prepaid Card
Figure 29: Most Recent Use of Postal Remittance
Figure 30: Preferred Payment Channels
Figure 31: Channel Preferences by Age
Figure 32: Payment Provider Recognition Comparison 2012-2013
Figure 33: Payment Provider Recognition by City Tier
Figure 34: Accounts Held Comparison 2012-2013
Figure 35: Accounts Held by City Tier
Figure 36: Most Recent Use of Payment Provider 2013 Q1
Figure 37: Factors that Would Increase Online Shopping
Figure 38: Factors that Would Increase Online Shopping by City Tier (Tier 1)
Figure 39: Factors that Would Increase Online Shopping by City Tier (Tier 2&3)
Figure 40: Factors that Would Increase Online Shopping by Gender
Figure 41: Factors that Would Increase Online Shopping by Monthly Spending
Figure 42: Reasons for using third party payment provider rather than credit/debit
Figure 43: Last Online Purchase Comparison 2012-2013
Figure 44: Payment Provider Recognition Comparison 2012-2013
Figure 45: Most Recent Use of Mobile POS
Figure 1: Accounts Held by Online Shoppers
Figure 2: Total Use of Debit, Credit, and COD Within the Last Six Months
Figure 3: Factors that Would Increase Online Shopping 2012-2013
Figure 4: Sample by Traditional Regional Division
Figure 5: Sample by City Tier
Figure 6: Age Distribution of Individuals Surveyed (Years Old)
Figure 7: Income Levels of Individuals Surveyed (RMB per Month)
Figure 8: Household Income Levels of Individuals Surveyed (RMB per Month)
Figure 9: China Online User Income Distribution, 2012 (RMB per Month)
Figure 10: China Online User vs. Purchaser Income Distribution, 2012 (RMB per Month)
Figure 11: Total Monthly Online Spending (RMB)
Figure 12: Monthly Online Purchases (Number of Purchases)
Figure 13: Total Monthly Online Purchases Comparison 2012-2013 (RMB)
Figure 14: Tier 1 and Tier 2&3 Total Monthly Spending
Figure 15: Tier 1 Total Monthly Spending
Figure 16: Tier 1 Total Monthly Spending Comparison 2012-2013
Figure 17: Tier 2 Total Monthly Spending
Figure 18: Tier 2&3 Total Monthly Spending Comparison 2012-2013
Figure 19: Total Monthly Spending, City Tier Breakdown
Figure 20: Total Amount Spent Monthly by Age
Figure 21: Last Online Purchase Comparison 2012-2013
Figure 22: Most Recent Use of Payment Channel
Figure 23: Most Recent Use of Third-Party Payment Provider
Figure 24: Most Recent Use of Debit Card
Figure 25: Most Recent Use of Credit Card
Figure 26: Most Recent Use of Cash on Delivery
Figure 27: Most Recent Use of Mobile POS
Figure 28: Most Recent Use of Prepaid Card
Figure 29: Most Recent Use of Postal Remittance
Figure 30: Preferred Payment Channels
Figure 31: Channel Preferences by Age
Figure 32: Payment Provider Recognition Comparison 2012-2013
Figure 33: Payment Provider Recognition by City Tier
Figure 34: Accounts Held Comparison 2012-2013
Figure 35: Accounts Held by City Tier
Figure 36: Most Recent Use of Payment Provider 2013 Q1
Figure 37: Factors that Would Increase Online Shopping
Figure 38: Factors that Would Increase Online Shopping by City Tier (Tier 1)
Figure 39: Factors that Would Increase Online Shopping by City Tier (Tier 2&3)
Figure 40: Factors that Would Increase Online Shopping by Gender
Figure 41: Factors that Would Increase Online Shopping by Monthly Spending
Figure 42: Reasons for using third party payment provider rather than credit/debit
Figure 43: Last Online Purchase Comparison 2012-2013
Figure 44: Payment Provider Recognition Comparison 2012-2013
Figure 45: Most Recent Use of Mobile POS
