Yapi ve Kredi Bankasi AS in Financial Cards and Payments (Turkey)

March 2016 | 2 pages | ID: Y94F4AE0619EN
Euromonitor International Ltd

Abstracts

Yapi ve Kredi Bankasi will continue to invest heavily in technology in the forecast period. The bank notably announced the launch of the Yapi Kredi Wallet app for its World credit cards in January 2016, with this aiming to digitalise the credit card concept and being available for iOS and Android devices. This app also seeks to offer other benefits, such as showing shops in the proximity and any promotions linked to World credit cards. The app also enables users to check credit levels, reward...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Financial Cards and Payments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Yapi ve Kredi Bankasi AS: Operational Indicators
Competitive Positioning
  Summary 2 Yapi ve Kredi Bankasi AS: Competitive Position 2014