Turkiye Is Bankasi AS in Financial Cards and Payments (Turkey)

October 2014 | 2 pages | ID: T0FF74371AFEN
Euromonitor International Ltd

Abstracts

Turkiye Is Bankasi seeks to increase its share in the market through differentiating its products from those of other banks. From 2013, the company’s Maximum Kart credit card could be used as a “Museum Card”, giving free access to more than 300 museums and historical sites in the country. Also, the company’s contactless credit card could be used to pay for municipal buses and trams within the province of Konya from 2013.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Financial Cards and Payments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Turkiye Is Bankasi AS: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Turkiye Is Bankasi AS: Competitive Position 2013