Hong Leong Bank Bhd in Financial Cards and Payments (Malaysia)

March 2015 | 2 pages | ID: HCD3E4B3CBCEN
Euromonitor International Ltd

Abstracts

Hong Leong Bank is expected to focus on opening new branches in Malaysia so as to improve consumer accessibility to products and services. Customer retention will also be key for Hong Leong Bank Bhd over the forecast period, especially with intense competition in credit cards. Therefore, campaigns similar to “BIG 1” held during financial year 2014 to reward customers are likely to be extended over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Financial Cards and Payments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Hong Leong Bank Bhd: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Hong Leong Bank Bhd: Competitive Position 2013