Financial Cards and Payments in Vietnam
2023 is witnessing a substantial increase in both the volume and value of financial cards overall, primarily driven by government initiatives aimed at encouraging cashless payments. Debit cards, credit cards, and pre-paid cards are all seeing healthy double-digit transaction value growth, with credit cards showing the strongest growth regarding numbers of cards in circulation, followed by debit cards and pre-paid cards in numbers. Charge cards and store cards are negligible in Vietnam.
Euromonitor International's Financial Cards and Payments in Vietnam report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Financial Cards and Payments in Vietnam report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Financial Cards and Payments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Financial Cards and Payments in Vietnam
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN VIETNAM
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Both the government and issuers play significant roles in boosting the cashless payment trend
Virtual debit cards receiving more attention from both issuers and consumers
Debit card registration processes simplify with omnichannel banking
PROSPECTS AND OPPORTUNITIES
Cashless payment trends will continue to boost the growth of debit cards in Vietnam
Debit card issuers are increasingly focusing on younger consumers, leading to a transition towards a cashless society
The rise of e-wallets and internet banking may negatively affect the growth rate of debit cards
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cashback cards appeal to consumers who are struggling in an economic context
Gen Z has become the target audience of both issuers and operators
Domestic credit cards benefit from government and issuer initiatives
PROSPECTS AND OPPORTUNITIES
Hybrid credit/debit cards expected to see ongoing developments
State Bank of Vietnam and NAPAS will continue to boost the presence of domestic credit cards
Increasing trend of buy now pay later may affect the growth of credit cards
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
Table 40 Credit Cards Transactions 2018-2023
Table 41 Credit Cards in Circulation: % Growth 2018-2023
Table 42 Credit Cards Transactions: % Growth 2018-2023
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 44 Commercial Credit Cards Transactions 2018-2023
Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 48 Personal Credit Cards Transactions 2018-2023
Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
Table 52 Credit Cards: Number of Cards by Operator 2018-2022
Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 64 Forecast Credit Cards Transactions 2023-2028
Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 72 Forecast Personal Credit Cards Transactions 2023-2028
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN VIETNAM
2023 DEVELOPMENTS
PRE-PAID CARDS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pre-paid cards supported by the growth of e-commerce
Virtual pre-paid cards are also on the rise, in cross-category trend
The presence of closed loop pre-paid card remains negligible in Vietnam
PROSPECTS AND OPPORTUNITIES
Hybrid cards may affect growth prospects of pre-paid cards
Open loop cards for public transportation receiving more attention from banks
Virtual pre-paid cards are expected to increase in popularity
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 76 Pre-paid Cards Transactions 2018-2023
Table 77 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 78 Pre-paid Cards Transactions: % Growth 2018-2023
Table 79 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 81 Open Loop Pre-paid Cards Transactions 2018-2023
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 83 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 84 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 85 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 86 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Pre-paid Cards Transactions 2023-2028
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN VIETNAM
2023 DEVELOPMENTS
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN VIETNAM
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Both the government and issuers play significant roles in boosting the cashless payment trend
Virtual debit cards receiving more attention from both issuers and consumers
Debit card registration processes simplify with omnichannel banking
PROSPECTS AND OPPORTUNITIES
Cashless payment trends will continue to boost the growth of debit cards in Vietnam
Debit card issuers are increasingly focusing on younger consumers, leading to a transition towards a cashless society
The rise of e-wallets and internet banking may negatively affect the growth rate of debit cards
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Cashback cards appeal to consumers who are struggling in an economic context
Gen Z has become the target audience of both issuers and operators
Domestic credit cards benefit from government and issuer initiatives
PROSPECTS AND OPPORTUNITIES
Hybrid credit/debit cards expected to see ongoing developments
State Bank of Vietnam and NAPAS will continue to boost the presence of domestic credit cards
Increasing trend of buy now pay later may affect the growth of credit cards
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
Table 40 Credit Cards Transactions 2018-2023
Table 41 Credit Cards in Circulation: % Growth 2018-2023
Table 42 Credit Cards Transactions: % Growth 2018-2023
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 44 Commercial Credit Cards Transactions 2018-2023
Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 48 Personal Credit Cards Transactions 2018-2023
Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
Table 52 Credit Cards: Number of Cards by Operator 2018-2022
Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 64 Forecast Credit Cards Transactions 2023-2028
Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 72 Forecast Personal Credit Cards Transactions 2023-2028
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN VIETNAM
2023 DEVELOPMENTS
PRE-PAID CARDS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pre-paid cards supported by the growth of e-commerce
Virtual pre-paid cards are also on the rise, in cross-category trend
The presence of closed loop pre-paid card remains negligible in Vietnam
PROSPECTS AND OPPORTUNITIES
Hybrid cards may affect growth prospects of pre-paid cards
Open loop cards for public transportation receiving more attention from banks
Virtual pre-paid cards are expected to increase in popularity
CATEGORY DATA
Table 75 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 76 Pre-paid Cards Transactions 2018-2023
Table 77 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 78 Pre-paid Cards Transactions: % Growth 2018-2023
Table 79 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 81 Open Loop Pre-paid Cards Transactions 2018-2023
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 83 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 84 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 85 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 86 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Pre-paid Cards Transactions 2023-2028
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN VIETNAM
2023 DEVELOPMENTS
