Financial Cards and Payments in Turkey
A significant shift is underway in the realm of Dutch public transport, as the familiar OV chipkaart is being gradually phased out and replaced with a more versatile system known as OVpay. Since the start of 2023, travellers on public transport have the option to use their debit, credit, or charge card, as well as mobile devices for making payments.
Euromonitor International's Financial Cards and Payments in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Financial Cards and Payments in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Financial Cards and Payments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Financial Cards and Payments in Turkey
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN TURKEY
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
2023 KEY TRENDS: CONTACTLESS CARD GROWTH
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units2018-2023
Table 2 Number of ATMs: Units2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN TURKEY
KEY DATA FINDINGS
2023DEVELOPMENTS
Debit cards remain popular post-pandemic
Banks promote debit card accounts alongside other credit products
Students continue to use debit cards on campus
PROSPECTS AND OPPORTUNITIES
Young purchasing habits fuel debit card usage
Debit card accounts with small credit balances attract consumers
Roll out of contactless debit card to drive usage
CATEGORY DATA
Table 91 Debit Cards: Number of Cards in Circulation 2018-2023
Table 92 Debit Cards Transactions 2018-2023
Table 93 Debit Cards in Circulation: % Growth 2018-2023
Table 94 Debit Cards Transactions: % Growth 2018-2023
Table 95 Debit Cards: Number of Cards by Issuer 2018-2022
Table 96 Debit Cards: Number of Cards by Operator2018-2022
Table 97 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 98 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 99 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 100 Forecast Debit Cards Transactions 2023-2028
Table 101 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 102 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
High inflation drives upswing in credit card transactions
Introduction of instalment payments boosts credit card category
Higher e-commerce purchases fuel credit card spending
PROSPECTS AND OPPORTUNITIES
Cashless society to enhance credit card usage
New payment technologies will boost credit card usage
Credit card debt to reduce as inflation stabilises
CATEGORY DATA
Table 27 Credit Cards: Number of Cards in Circulation 2018-2023
Table 28 Credit Cards Transactions 2018-2023
Table 29 Credit Cards in Circulation: % Growth 2018-2023
Table 30 Credit Cards Transactions: % Growth 2018-2023
Table 31 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 32 Commercial Credit Cards Transactions 2018-2023
Table 33 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 34 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 35 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 36 Personal Credit Cards Transactions 2018-2023
Table 37 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 38 Personal Credit Cards Transactions: % Growth 2018-2023
Table 39 Credit Cards: Number of Cards by Issuer 2018-2022
Table 40 Credit Cards: Number of Cards by Operator2018-2022
Table 41 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 42 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 43 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 44 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 47 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 48 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 50 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 51 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 52 Forecast Credit Cards Transactions 2023-2028
Table 53 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 54 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 56 Forecast Commercial Credit Cards Transactions 2023-2028
Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 60 Forecast Personal Credit Cards Transactions 2023-2028
Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 62 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN TURKEY
2023 DEVELOPMENTS
PRE-PAID CARDS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Open loop pre-paid cards rise among young consumers
Diaspora tourism and refugees drive growth in transportation closed-loop pre-paid cards
Election environment slows growth in pre-paid toll transactions
PROSPECTS AND OPPORTUNITIES
E-commerce growth creates strong potential for open-loop pre-paid cards
Turkish Lira devaluation will attract more tourists
High inflation, increasing wages and taxes encourage provision of lunch pre-paid cards
CATEGORY DATA
Table 63 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 64 Pre-paid Cards Transactions 2018-2023
Table 65 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 66 Pre-paid Cards Transactions: % Growth 2018-2023
Table 67 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 68 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 69 Open Loop Pre-paid Cards Transactions 2018-2023
Table 70 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 71 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 72 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 73 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 74 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 75 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 76 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 77 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 78 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 79 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 80 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 81 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 82 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 83 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 84 Forecast Pre-paid Cards Transactions 2023-2028
Table 85 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 86 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 87 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 88 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 89 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 90 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN TURKEY
2023 DEVELOPMENTS
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN TURKEY
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture
2023 KEY TRENDS: CONTACTLESS CARD GROWTH
E-Commerce fuels credit card transaction growth
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units2018-2023
Table 2 Number of ATMs: Units2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN TURKEY
KEY DATA FINDINGS
2023DEVELOPMENTS
Debit cards remain popular post-pandemic
Banks promote debit card accounts alongside other credit products
Students continue to use debit cards on campus
PROSPECTS AND OPPORTUNITIES
Young purchasing habits fuel debit card usage
Debit card accounts with small credit balances attract consumers
Roll out of contactless debit card to drive usage
CATEGORY DATA
Table 91 Debit Cards: Number of Cards in Circulation 2018-2023
Table 92 Debit Cards Transactions 2018-2023
Table 93 Debit Cards in Circulation: % Growth 2018-2023
Table 94 Debit Cards Transactions: % Growth 2018-2023
Table 95 Debit Cards: Number of Cards by Issuer 2018-2022
Table 96 Debit Cards: Number of Cards by Operator2018-2022
Table 97 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 98 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 99 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 100 Forecast Debit Cards Transactions 2023-2028
Table 101 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 102 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
High inflation drives upswing in credit card transactions
Introduction of instalment payments boosts credit card category
Higher e-commerce purchases fuel credit card spending
PROSPECTS AND OPPORTUNITIES
Cashless society to enhance credit card usage
New payment technologies will boost credit card usage
Credit card debt to reduce as inflation stabilises
CATEGORY DATA
Table 27 Credit Cards: Number of Cards in Circulation 2018-2023
Table 28 Credit Cards Transactions 2018-2023
Table 29 Credit Cards in Circulation: % Growth 2018-2023
Table 30 Credit Cards Transactions: % Growth 2018-2023
Table 31 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 32 Commercial Credit Cards Transactions 2018-2023
Table 33 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 34 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 35 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 36 Personal Credit Cards Transactions 2018-2023
Table 37 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 38 Personal Credit Cards Transactions: % Growth 2018-2023
Table 39 Credit Cards: Number of Cards by Issuer 2018-2022
Table 40 Credit Cards: Number of Cards by Operator2018-2022
Table 41 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 42 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 43 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 44 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 47 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 48 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 50 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 51 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 52 Forecast Credit Cards Transactions 2023-2028
Table 53 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 54 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 56 Forecast Commercial Credit Cards Transactions 2023-2028
Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 60 Forecast Personal Credit Cards Transactions 2023-2028
Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 62 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN TURKEY
2023 DEVELOPMENTS
PRE-PAID CARDS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Open loop pre-paid cards rise among young consumers
Diaspora tourism and refugees drive growth in transportation closed-loop pre-paid cards
Election environment slows growth in pre-paid toll transactions
PROSPECTS AND OPPORTUNITIES
E-commerce growth creates strong potential for open-loop pre-paid cards
Turkish Lira devaluation will attract more tourists
High inflation, increasing wages and taxes encourage provision of lunch pre-paid cards
CATEGORY DATA
Table 63 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 64 Pre-paid Cards Transactions 2018-2023
Table 65 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 66 Pre-paid Cards Transactions: % Growth 2018-2023
Table 67 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 68 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 69 Open Loop Pre-paid Cards Transactions 2018-2023
Table 70 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 71 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 72 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 73 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 74 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 75 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 76 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 77 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 78 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 79 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 80 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 81 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 82 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 83 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 84 Forecast Pre-paid Cards Transactions 2023-2028
Table 85 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 86 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 87 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 88 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 89 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 90 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN TURKEY
2023 DEVELOPMENTS
