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Financial Cards and Payments in Romania

November 2023 | 51 pages | ID: F79D23B3905EN
Euromonitor International Ltd

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Romania lags behind in financial inclusion compared to other nations, showcasing a lower uptake of basic financial services, primarily due to a trifecta of factors: low financial literacy levels, a significant grey economy, and a widespread preference for cash transactions by both consumers and businesses. The prevalence of PoS terminals among merchants in Romania is below the EU average, further limiting the widespread adoption of financial cards.

Euromonitor International's Financial Cards and Payments in Romania report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Financial Cards and Payments market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Financial Cards and Payments in Romania
Euromonitor International
November 2023
List Of Contents And Tables
FINANCIAL CARDS AND PAYMENTS IN ROMANIA
EXECUTIVE SUMMARY
Financial cards and payments in 2023: The big picture

2023 KEY TRENDS

Consumer caution and card usage potential
Competitive landscape
What next for financial cards and payments?
MARKET INDICATORS
Table 1 Number of POS Terminals: Units 2018-2023
Table 2 Number of ATMs: Units 2018-2023
Table 3 Value Lost to Fraud 2018-2023
Table 4 Card Expenditure by Location 2023
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2018-2023
Table 6 Domestic versus Foreign Spend 2023
MARKET DATA
Table 7 Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 8 Financial Cards by Category: Number of Accounts 2018-2023
Table 9 Financial Cards Transactions by Category: Value 2018-2023
Table 10 Financial Cards by Category: Number of Transactions 2018-2023
Table 11 Consumer Payments by Category: Value 2018-2023
Table 12 Consumer Payments by Category: Number of Transactions 2018-2023
Table 13 M-Commerce by Category: Value 2018-2023
Table 14 M-Commerce by Category: % Value Growth 2018-2023
Table 15 Financial Cards: Number of Cards by Issuer 2018-2022
Table 16 Financial Cards: Number of Cards by Operator 2018-2022
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2018-2022
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2018-2022
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2023-2028
Table 20 Forecast Financial Cards by Category: Number of Accounts 2023-2028
Table 21 Forecast Financial Cards Transactions by Category: Value 2023-2028
Table 22 Forecast Financial Cards by Category: Number of Transactions 2023-2028
Table 23 Forecast Consumer Payments by Category: Value 2023-2028
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2023-2028
Table 25 Forecast M-Commerce by Category: Value 2023-2028
Table 26 Forecast M-Commerce by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
DEBIT CARDS IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Accelerated adoption of online payments and consumer trust in digital transactions
Rejuvenation of commercial debit card usage driven by economic resilience
Innovation and sustainability shape card offerings in Romania
PROSPECTS AND OPPORTUNITIES
Debit cards emerge as the preferred choice, riding on the cash-to-card shift
The rise of virtual debit cards through wearables and smart devices
Fintech disruption and the emergence of cross-border financial services
CATEGORY DATA
Table 27 Debit Cards: Number of Cards in Circulation 2018-2023
Table 28 Debit Cards Transactions 2018-2023
Table 29 Debit Cards in Circulation: % Growth 2018-2023
Table 30 Debit Cards Transactions: % Growth 2018-2023
Table 31 Debit Cards: Number of Cards by Issuer 2018-2022
Table 32 Debit Cards: Number of Cards by Operator 2018-2022
Table 33 Debit Cards Payment Transaction Value by Issuer 2018-2022
Table 34 Debit Cards Payment Transaction Value by Operator 2018-2022
Table 35 Forecast Debit Cards: Number of Cards in Circulation 2023-2028
Table 36 Forecast Debit Cards Transactions 2023-2028
Table 37 Forecast Debit Cards in Circulation: % Growth 2023-2028
Table 38 Forecast Debit Cards Transactions: % Growth 2023-2028
CREDIT CARDS IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Economic factors dampen credit card usage and transactions
Credit card innovation resurges amidst intensified competition
Buy Now, Pay Later emergence challenges credit card dominance
PROSPECTS AND OPPORTUNITIES
Credit card performance tied to economic sentiment and interest rates
Flexibility as the future advantage in a saturated competitive landscape
Balance of growth and challenges in credit card adoption
CATEGORY DATA
Table 39 Credit Cards: Number of Cards in Circulation 2018-2023
Table 40 Credit Cards Transactions 2018-2023
Table 41 Credit Cards in Circulation: % Growth 2018-2023
Table 42 Credit Cards Transactions: % Growth 2018-2023
Table 43 Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 44 Commercial Credit Cards Transactions 2018-2023
Table 45 Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 46 Commercial Credit Cards Transactions: % Growth 2018-2023
Table 47 Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 48 Personal Credit Cards Transactions 2018-2023
Table 49 Personal Credit Cards in Circulation: % Growth 2018-2023
Table 50 Personal Credit Cards Transactions: % Growth 2018-2023
Table 51 Credit Cards: Number of Cards by Issuer 2018-2022
Table 52 Credit Cards: Number of Cards by Operator 2018-2022
Table 53 Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 54 Credit Cards Payment Transaction Value by Operator 2018-2022
Table 55 Commercial Credit Cards: Number of Cards by Issuer 2018-2022
Table 56 Commercial Credit Cards: Number of Cards by Operator 2018-2022
Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2018-2022
Table 59 Personal Credit Cards: Number of Cards by Issuer 2018-2022
Table 60 Personal Credit Cards: Number of Cards by Operator 2018-2022
Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2018-2022
Table 62 Personal Credit Cards Payment Transaction Value by Operator 2018-2022
Table 63 Forecast Credit Cards: Number of Cards in Circulation 2023-2028
Table 64 Forecast Credit Cards Transactions 2023-2028
Table 65 Forecast Credit Cards in Circulation: % Growth 2023-2028
Table 66 Forecast Credit Cards Transactions: % Growth 2023-2028
Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2023-2028
Table 68 Forecast Commercial Credit Cards Transactions 2023-2028
Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2023-2028
Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2023-2028
Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2023-2028
Table 72 Forecast Personal Credit Cards Transactions 2023-2028
Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2023-2028
Table 74 Forecast Personal Credit Cards Transactions: % Growth 2023-2028
CHARGE CARDS IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Limited growth and digital lag in charge card usage
Limited awareness and corporate dominance in charge cards
Challenges and competition in charge card landscape
PROSPECTS AND OPPORTUNITIES
Limited usage with multinational corporations as key users
Corporate charge cards maintain dominance
Regulatory and competitive challenges for charge cards
CATEGORY DATA
Table 75 Charge Cards: Number of Cards in Circulation 2018-2023
Table 76 Charge Cards Transactions 2018-2023
Table 77 Charge Cards in Circulation: % Growth 2018-2023
Table 78 Charge Cards Transactions: % Growth 2018-2023
Table 79 Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 80 Commercial Charge Cards Transactions 2018-2023
Table 81 Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 82 Commercial Charge Cards Transactions: % Growth 2018-2023
Table 83 Charge Cards: Number of Cards by Issuer 2018-2022
Table 84 Charge Cards: Number of Cards by Operator 2018-2022
Table 85 Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 86 Charge Cards Payment Transaction Value by Operator 2018-2022
Table 87 Commercial Charge Cards: Number of Cards by Issuer 2018-2022
Table 88 Commercial Charge Cards: Number of Cards by Operator 2018-2022
Table 89 Commercial Charge Cards Payment Transaction Value by Issuer 2018-2022
Table 90 Commercial Charge Cards Payment Transaction Value by Operator 2018-2022
Table 91 Forecast Charge Cards: Number of Cards in Circulation 2023-2028
Table 92 Forecast Charge Cards Transactions 2023-2028
Table 93 Forecast Charge Cards in Circulation: % Growth 2023-2028
Table 94 Forecast Charge Cards Transactions: % Growth 2023-2028
Table 95 Forecast Commercial Charge Cards: Number of Cards in Circulation 2023-2028
Table 96 Forecast Commercial Charge Cards Transactions 2023-2028
Table 97 Forecast Commercial Charge Cards in Circulation: % Growth 2023-2028
Table 98 Forecast Commercial Charge Cards Transactions: % Growth 2023-2028
PRE-PAID CARDS IN ROMANIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Booming growth of open-loop pre-paid cards
Open-loop pre-paid cards: Dominance and digital evolution
Evolution of closed-loop pre-paid cards and digital transformation
PROSPECTS AND OPPORTUNITIES
Rise of competing innovators challenges Revolut's dominance
Evolution from merchant-issued to network-branded gift cards
Pre-paid card growth constrained by evolving digital landscape
CATEGORY DATA
Table 99 Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 100 Pre-paid Cards Transactions 2018-2023
Table 101 Pre-paid Cards in Circulation: % Growth 2018-2023
Table 102 Pre-paid Cards Transactions: % Growth 2018-2023
Table 103 Closed Loop Pre-paid Cards Transactions 2018-2023
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 105 Open Loop Pre-paid Cards Transactions 2018-2023
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 107 Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 108 Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 109 Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 110 Pre-paid Cards Transaction Value by Operator 2018-2022
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2018-2022
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2018-2022
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2018-2022
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2018-2022
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2023-2028
Table 120 Forecast Pre-paid Cards Transactions 2023-2028
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2023-2028
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2023-2028
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2023-2028
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2023-2028
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2023-2028
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2023-2028
STORE CARDS IN ROMANIA

2023 DEVELOPMENTS



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