BanColombia SA in Financial Cards and Payments (Colombia)

October 2014 | 3 pages | ID: B4AF7D425FBEN
Euromonitor International Ltd

Abstracts

Bancolombia is focused in several key areas within its strategic plan. Sustainable growth of the local operation through non-bank correspondents in a strategy called “Bancolombia a la mano” and a new product called “Ahorro a la mano” which is a mobile wallet. The consolidation of its international presence in Peru, most of Central America (apart from Mexico). Banking continued to be one of its main focuses with consistent work within the organisation and targeting customers’ needs. The process...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Financial Cards and Payments market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 BANCOLOMBIA SA: Operational Indicators
Company Background
Competitive Positioning
Summary 2 Bancolombia SA: Competitive Position 2013