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Wearable Display Market by Product Type (Smart Bands, Smartwatches, Head-Mounted Displays), Display Technology (LED-Backlit LCD, OLED), Panel Type (Rigid, Flexible, Microdisplay), Display Size, Vertical, and Geography - Global Forecast to 2023

April 2018 | 162 pages | ID: WB32D8DA29AEN
MarketsandMarkets

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“Increased use of flexible OLED displays in smartwatches and rising demand for OLED displays for use in smart wearable devices to drive the growth of the wearable display market”

The wearable display market is expected to be valued at USD 1.34 billion in 2018 and is expected to reach USD 3.37 billion by 2023, at a CAGR of 20.33% between 2018 and 2023. The increased use of flexible OLED displays in smartwatches, rising demand for OLED display for use in smart wearable devices, and technological shift and development of energy-efficient and high-specification display products are driving the growth of the market. However, factors such as high costs associated with new display technology-based products and high power consumption by wearable devices are restraining the growth of the market.

“Market for head-mounted displays to grow at the highest rate during the forecast period”

Increasing use of AR HMDs or smart glasses in enterprise and industry applications is expected to drive the growth of the market for OLED-based head mounted displays. Moreover, AR can be used to teach complex maintenance procedures for factory equipment—overlaying animation-based instructions and reference materials directly onto the physical gear. Many AR HMD or smart glass manufacturers are expected to target the enterprise and industry segment in the coming years.

“Asia Pacific to hold the largest size of the wearable display market, and the market in this region to witness the highest growth rate during the forecast period”

The wearable display market in APAC is expected to grow at the highest rate during the forecast period owing to the presence of major display panel and brand product manufacturers in the region—companies usually launch their products or technologies in their respective regions. Early exposure to the latest display products is driving the growth of the market in APAC.

Extensive primary interviews have been conducted with key people in the industry to determine and verify the size of several segments and subsegments of the market. The breakup of the primary participants has been shown below:
  • By Company Type: Tier 1 – 30 %, Tier 2 – 35%, and Tier 3 – 35%
  • By Designation: C-Level Executives – 35%, Directors – 40%, and Others – 25%
  • By Region: North America – 42%, Europe – 14%, APAC – 42%, and RoW – 2%
The report also profiles the key players in the wearable display market. The prominent players profiled in this report are Samsung Electronics (South Korea), LG Display (South Korea), AU Optronics (Taiwan), Japan Display, (Japan), Sharp (Japan), BOE Technology (China), Tianma Microelectronics (China), Kopin Corporation (US), Truly Semiconductors (China), eMagin Corporation (US), Hannstar Display (Taiwan), Varitronix International (China), TCL Display Technology (China), Yunnan OLiGHTEK (China), and Lumus Vision (Israel).

Research Coverage:

This research report categorizes the market on the basis of display technology, panel type, product type, display size (diagonal), vertical, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market. The key market players across the value chain have been strategically profiled in the report.

Key Benefits of Buying the Report:

The report will help leaders/new entrants in this market in the following ways:

1. This report segments the wearable display market comprehensively and provides the closest market size estimation for major industry verticals across various regions.
2. The report would help stakeholders understand the pulse of the market through the information on drivers, restraints, challenges, and opportunities pertaining to the market.
3. This report would help stakeholders better understand their competitors and gain insights on ways to improve their position in the market. The competitive landscape section includes the competitor ecosystem, and product developments, partnerships, and mergers & acquisitions in the market.

1 INTRODUCTION

1.1 STUDY OBJECTIVES
1.2 MARKET DEFINITION
1.3 STUDY SCOPE
  1.3.1 MARKETS COVERED
  1.3.2 YEARS CONSIDERED FOR STUDY
1.4 CURRENCY
1.5 STAKEHOLDERS

2 RESEARCH METHODOLOGY

2.1 RESEARCH DATA
  2.1.1 SECONDARY DATA
    2.1.1.1 List of major secondary sources
    2.1.1.2 Secondary sources
  2.1.2 PRIMARY DATA
    2.1.2.1 Primary interviews with experts
    2.1.2.2 Key data from primary sources
    2.1.2.3 Key industry insights
    2.1.2.4 Breakdown of primaries
  2.1.3 SECONDARY AND PRIMARY RESEARCH
2.2 MARKET SIZE ESTIMATION
  2.2.1 BOTTOM-UP APPROACH
    2.2.1.1 Approach for capturing market share by bottom-up analysis (demand-side)
  2.2.2 TOP-DOWN APPROACH
    2.2.2.1 Approach for capturing market share by top-down analysis (supply-side)
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION
2.4 RESEARCH ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 ATTRACTIVE OPPORTUNITIES IN THE WEARABLE DISPLAY MARKET
4.2 WEARABLE DISPLAY MARKET, BY PRODUCT TYPE
4.3 WEARABLE DISPLAY MARKET, BY DISPLAY SIZE
4.4 WEARABLE DISPLAY MARKET, BY PANEL TYPE
4.5 WEARABLE DISPLAY MARKET IN APAC, BY PRODUCT TYPE AND COUNTRY (2017)
4.6 WEARABLE DISPLAY MARKET, BY VERTICAL (2017–2023)
4.7 WEARABLE DISPLAY MARKET, BY GEOGRAPHY (2017)

5 MARKET OVERVIEW

5.1 INTRODUCTION
5.2 MARKET DYNAMICS
  5.2.1 DRIVERS
    5.2.1.1 Increased use of flexible OLED displays in smartwatches
    5.2.1.2 Rising demand for OLED display in smart wearable devices
    5.2.1.3 Technological shift and development of energy-efficient and high-specification display products
  5.2.2 RESTRAINTS
    5.2.2.1 High costs associated with new display technology-based products
    5.2.2.2 High power consumption and efficiency in wearable devices
  5.2.3 OPPORTUNITIES
    5.2.3.1 Increasing adoption of AR/VR devices
    5.2.3.2 Development of micro-LED displays for smart wearable devices
  5.2.4 CHALLENGES
    5.2.4.1 Latency in AR/VR systems
5.3 INDUSTRY TRENDS
5.4 VALUE CHAIN ANALYSIS
  5.4.1 RESEARCH AND DEVELOPMENT
  5.4.2 PANEL MANUFACTURING
  5.4.3 PRODUCT DEVELOPMENT
5.5 HIGH GROWTH OPPORTUNITIES

6 WEARABLE DISPLAY MARKET, BY PRODUCT TYPE

6.1 INTRODUCTION
6.2 SMART BANDS/ACTIVITY TRACKERS
6.3 SMARTWATCHES
6.4 HEAD-MOUNTED DISPLAYS
  6.4.1 AUGMENTED REALITY
  6.4.2 VIRTUAL REALITY

7 WEARABLE DISPLAY MARKET, BY DISPLAY TECHNOLOGY

7.1 INTRODUCTION
7.2 LED-BACKLIT LCD
7.3 OLED

8 WEARABLE DISPLAY MARKET, BY PANEL TYPE

8.1 INTRODUCTION
8.2 RIGID
8.3 FLEXIBLE
8.4 MICRODISPLAY

9 WEARABLE DISPLAY MARKET, BY DISPLAY SIZE (DIAGONAL)

9.1 INTRODUCTION
9.2 LESS THAN 1 INCH
9.3 1 TO 2 INCHES
9.4 MORE THAN 2 INCHES

10 WEARABLE DISPLAY MARKET, BY VERTICAL

10.1 INTRODUCTION
10.2 CONSUMER
  10.2.1 GAMING
  10.2.2 ENTERTAINMENT
  10.2.3 SPORTS
  10.2.4 OTHERS
10.3 MILITARY & DEFENSE
10.4 HEALTHCARE
10.5 ENTERPRISE AND INDUSTRY
10.6 COMMERCIAL
  10.6.1 ADVERTISING, MARKETING, AND BRANDING
  10.6.2 RETAIL
  10.6.3 TOURISM
10.7 OTHERS
  10.7.1 EDUCATION & TRAINING
  10.7.2 PUBLIC SAFETY

11 WEARABLE DISPLAY MARKET, BY REGION

11.1 INTRODUCTION
11.2 NORTH AMERICA
  11.2.1 US
  11.2.2 CANADA
  11.2.3 MEXICO
11.3 EUROPE
  11.3.1 UK
  11.3.2 GERMANY
  11.3.3 FRANCE
  11.3.4 REST OF EUROPE
11.4 ASIA PACIFIC
  11.4.1 CHINA
  11.4.2 JAPAN
  11.4.3 SOUTH KOREA
  11.4.4 REST OF APAC
11.5 REST OF THE WORLD
  11.5.1 MIDDLE EAST
  11.5.2 AFRICA
  11.5.3 SOUTH AMERICA

12 COMPETITIVE LANDSCAPE

12.1 OVERVIEW
12.2 KEY PLAYERS IN THE WEARABLE DISPLAY MARKET
12.3 COMPETITIVE SITUATIONS AND TRENDS
12.4 COMPETITIVE SCENARIO
  12.4.1 PRODUCT LAUNCHES AND DEVELOPMENTS
  12.4.2 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS
  12.4.3 EXPANSIONS

13 COMPANY PROFILES

13.1 KEY PLAYERS

(Business overview, Products offered, Recent developments, MNM view, SWOT analysis)*

  13.1.1 SAMSUNG ELECTRONICS
  13.1.2 LG DISPLAY
  13.1.3 AU OPTRONICS
  13.1.4 JAPAN DISPLAY
  13.1.5 SHARP (FOXCONN)
  13.1.6 BOE TECHNOLOGY
  13.1.7 TIANMA MICROELECTRONICS
  13.1.8 KOPIN CORPORATION
  13.1.9 TRULY SEMICONDUCTORS
  13.1.10 EMAGIN CORPORATION

*Business overview, Products offered, Recent developments, MNM view, SWOT analysis might not be captured in case of unlisted companies.

13.2 OTHER IMPORTANT PLAYERS
  13.2.1 HANNSTAR DISPLAY
  13.2.2 VARITRONIX INTERNATIONAL
  13.2.3 TCL DISPLAY TECHNOLOGY
  13.2.4 YUNNAN OLIGHTEK
  13.2.5 LUMUS VISION
13.3 KEY INNOVATORS
  13.3.1 DRESDEN MICRODISPLAY
  13.3.2 JASPER DISPLAY
  13.3.3 RAONTECH
  13.3.4 E INK
  13.3.5 NEOVEL TECHNOLOGIES

14 APPENDIX

14.1 INSIGHTS OF INDUSTRY EXPERTS
14.2 DISCUSSION GUIDE
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE
14.5 AVAILABLE CUSTOMIZATIONS
14.6 RELATED REPORTS
14.7 AUTHOR DETAILS

LIST OF TABLES

Table 1 WEARABLE DISPLAY MARKET, BY PRODUCT TYPE, 2015–2023 (MILLION UNITS)
Table 2 WEARABLE DISPLAY MARKET, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 3 WEARABLE DISPLAY MARKET FOR SMART BANDS/ACTIVITY TRACKERS, BY DISPLAY TECHNOLOGY, 2015–2023 (USD MILLION)
Table 4 WEARABLE DISPLAY MARKET FOR SMART BANDS/ACTIVITY TRACKERS, BY REGION, 2015–2023 (USD MILLION)
Table 5 WEARABLE DISPLAY MARKET FOR SMART BANDS/ACTIVITY TRACKERS IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION)
Table 6 WEARABLE DISPLAY MARKET FOR SMART BANDS/ACTIVITY TRACKERS IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 7 WEARABLE DISPLAY MARKET FOR SMART BANDS/ACTIVITY TRACKERS IN APAC, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 8 WEARABLE DISPLAY MARKET FOR SMART BANDS/ACTIVITY TRACKERS IN ROW, BY REGION, 2015–2023 (USD MILLION)
Table 9 WEARABLE DISPLAY MARKET FOR SMARTWATCHES, BY DISPLAY TECHNOLOGY, 2015–2023 (USD MILLION)
Table 10 WEARABLE DISPLAY MARKET FOR SMARTWATCHES, BY REGION, 2015–2023 (USD MILLION)
Table 11 WEARABLE DISPLAY MARKET FOR SMARTWATCHES IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION)
Table 12 WEARABLE DISPLAY MARKET FOR SMARTWATCHES IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 13 WEARABLE DISPLAY MARKET FOR SMARTWATCHES IN APAC, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 14 WEARABLE DISPLAY MARKET FOR SMARTWATCHES IN ROW, BY REGION, 2015–2023 (USD MILLION)
Table 15 WEARABLE DISPLAY MARKET FOR HMD, BY DEVICE TYPE, 2015–2023 (MILLION UNITS)
Table 16 WEARABLE DISPLAY MARKET FOR HMD, BY DEVICE TYPE, 2015–2023 (USD MILLION)
Table 17 WEARABLE DISPLAY MARKET FOR HEAD-MOUNTED DISPLAYS, BY DISPLAY TECHNOLOGY, 2015–2023 (USD MILLION)
Table 18 WEARABLE DISPLAY MARKET FOR HEAD-MOUNTED DISPLAYS, BY REGION, 2015–2023 (USD MILLION)
Table 19 WEARABLE DISPLAY MARKET FOR HEAD-MOUNTED DISPLAYS IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION)
Table 20 WEARABLE DISPLAY MARKET FOR HEAD-MOUNTED DISPLAYS IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 21 WEARABLE DISPLAY MARKET FOR HEAD-MOUNTED DISPLAYS IN APAC, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 22 WEARABLE DISPLAY MARKET FOR HEAD-MOUNTED DISPLAYS IN ROW, BY REGION, 2015–2023 (USD MILLION)
Table 23 WEARABLE DISPLAY MARKET FOR AR HMD, BY DISPLAY TECHNOLOGY, 2015–2023 (USD MILLION)
Table 24 WEARABLE DISPLAY MARKET FOR AR HMD, BY REGION, 2015–2023 (USD MILLION)
Table 25 WEARABLE DISPLAY MARKET FOR AR HMD IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION)
Table 26 WEARABLE DISPLAY MARKET FOR AR HMD IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 27 WEARABLE DISPLAY MARKET FOR AR HMD IN APAC, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 28 WEARABLE DISPLAY MARKET FOR AR HMD IN ROW, BY REGION, 2015–2023 (USD MILLION)
Table 29 WEARABLE DISPLAY MARKET FOR VR HMD, BY DISPLAY TECHNOLOGY, 2015–2023 (USD MILLION)
Table 30 WEARABLE DISPLAY MARKET FOR VR HMD, BY REGION, 2015–2023 (USD MILLION)
Table 31 WEARABLE DISPLAY MARKET FOR VR HMD IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION)
Table 32 WEARABLE DISPLAY MARKET FOR VR HMD IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 33 WEARABLE DISPLAY MARKET FOR VR HMD IN APAC, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 34 WEARABLE DISPLAY MARKET FOR VR HMD IN ROW, BY REGION, 2015–2023 (USD MILLION)
Table 35 WEARABLE DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2015–2023 (USD MILLION)
Table 36 MARKET FOR LCD-BASED WEARABLE DISPLAYS, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 37 MARKET FOR LCD-BASED HEAD-MOUNTED DISPLAYS, BY TYPE, 2015–2023 (USD MILLION)
Table 38 MARKET FOR OLED-BASED WEARABLE DISPLAYS, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 39 MARKET FOR OLED-BASED HEAD-MOUNTED DISPLAYS, BY TYPE, 2015–2023 (USD MILLION)
Table 40 WEARABLE DISPLAY MARKET, BY PANEL TYPE, 2015–2023 (USD MILLION)
Table 41 WEARABLE DISPLAY MARKET, BY DISPLAY SIZE, 2015–2023 (USD MILLION)
Table 42 WEARABLE DISPLAY MARKET, BY VERTICAL, 2015–2023 (USD MILLION)
Table 43 WEARABLE DISPLAY MARKET, BY REGION, 2015–2023 (USD MILLION)
Table 44 WEARABLE DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 45 WEARABLE DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2015–2023 (USD MILLION)
Table 46 WEARABLE DISPLAY MARKET IN THE US, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 47 WEARABLE DISPLAY MARKET IN CANADA, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 48 WEARABLE DISPLAY MARKET IN MEXICO, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 49 WEARABLE DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 50 WEARABLE DISPLAY MARKET IN EUROPE, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 51 WEARABLE DISPLAY MARKET IN THE UK, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 52 WEARABLE DISPLAY MARKET IN GERMANY, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 53 WEARABLE DISPLAY MARKET IN FRANCE, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 54 WEARABLE DISPLAY MARKET IN REST OF EUROPE, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 55 WEARABLE DISPLAY MARKET IN APAC, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 56 WEARABLE DISPLAY MARKET IN APAC, BY COUNTRY/REGION, 2015–2023 (USD MILLION)
Table 57 WEARABLE DISPLAY MARKET IN CHINA, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 58 WEARABLE DISPLAY MARKET IN JAPAN, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 59 WEARABLE DISPLAY MARKET IN SOUTH KOREA, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 60 WEARABLE DISPLAY MARKET IN REST OF APAC, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 61 WEARABLE DISPLAY MARKET IN ROW, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 62 WEARABLE DISPLAY MARKET IN ROW, BY REGION, 2015–2023 (USD MILLION)
Table 63 WEARABLE DISPLAY MARKET IN THE MIDDLE EAST, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 64 WEARABLE DISPLAY MARKET IN AFRICA, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 65 WEARABLE DISPLAY MARKET IN SOUTH AMERICA, BY PRODUCT TYPE, 2015–2023 (USD MILLION)
Table 66 TOP 5 PLAYERS IN THE WEARABLE DISPLAY MARKET, 2017
Table 67 PRODUCT LAUNCHES AND DEVELOPMENTS (2014–2017)
Table 68 PARTNERSHIPS, COLLABORATIONS, AND AGREEMENTS (2016–2017)
Table 69 EXPANSIONS (2017)

According to the new research report "Wearable Display Market by Product Type (Smart Bands, Smartwatches, Head-Mounted Displays), Display Technology (LED-Backlit LCD, OLED), Panel Type (Rigid, Flexible, Microdisplay), Display Size, Vertical, and Geography - Global Forecast to 2023", the wearable display market, the market is expected to reach USD 3.37 Billion by 2023 from USD 1.34 Billion in 2018, at a CAGR of 20.33% between 2018 and 2023. The increased use of flexible OLED displays in smartwatches, rising demand for OLED display for use in smart wearable devices, and technological shift and development of energy-efficient and high-specification display products are the major factors driving the growth of the market.

Major players in the Wearable Display market are:

  • Samsung Electronics (South Korea)
  • LG Display (South Korea)
  • AU Optronics (Taiwan)
  • Japan Display (Japan)
  • Sharp (Japan)
  • BOE Technology (China)
  • Tianma Microelectronics (China)
  • Kopin Corporation (US)
  • Truly Semiconductors (China)
  • eMagin Corporation (US)
  • Hannstar Display (Taiwan)

Head-mounted displays to hold the largest share of the wearable display market throughout the forecast period

The market for HMDs is likely to grow at a high CAGR between 2018 and 2023 due to their expected use in various upcoming applications. The major application areas of VR healthcare include game-based rehabilitation, mental and behavioral health, neurocognitive assessment and training, and virtual humans. Displays such as OLED and LCDs are increasingly being used in AR/VR devices as they offer reduced response time and better time latency compared with older technologies.

Market for OLED display technology to grow at a higher rate during the forecast period

OLED display panels offer advantages such as small thin form factor, sharp color performance, and low power consumption over LCD panels. OLED-based displays also offer higher refresh rates, better viewing angle, and excellent contrast. Rising awareness about the OLED technology among consumers has prompted makers of smart wearable devices to incorporate this technology in their offerings. These factors are driving the growth of the market for OLED-based wearable displays.

Asia Pacific to hold the major share of the wearable display market throughout the forecast period

Applications such as consumer electronics, industrial, healthcare, and military contribute significantly to the growth of the wearable display market in APAC. The region has become a global focal point for huge investments and business expansions. The region comprises both developed and developing countries; hence it is witnessing major changes in the adoption of new technologies and advancements. Due to the presence of a significant number of wearable display panel manufacturers in the region, there is an increasing adoption of the latest technology-based display devices in APAC.



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