U.S. Digital Signage Market Size, Share & Trends Analysis Report By Type, By Component, By Technology, By Screen Size, By Resolution, By Content Category, By Location, By Application, And Segment Forecasts, 2025 - 2030

January 2025 | 180 pages | ID: U66CAB467AAEN
Grand View Research, Inc.

US$ 3,250.00

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U.S. Digital Signage Market Growth & Trends

The U.S. digital signage market size is anticipated t%li%reach USD 9,322.0 million by 2030, according t%li%a new report by Grand View Research, Inc. The market is expected t%li%expand at a CAGR of 6.6% from 2025 t%li%2030. The demand for digital signage is expected t%li%increase as advertisers, enterprises, and corporates are increasingly adopting digital signage t%li%promote and distribute content. Advancements in display technology are als%li%likely t%li%drive the market. Furthermore, the increasing demand for digital signage solutions from the industries such as healthcare, transportation, hospitality, and retail, is likely t%li%propel market growth over the forecast period.

The growing adoption of digital signage is due t%li%the increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing an increase in the need for enhanced sharp images. Digital signage above 52 inches are poised t%li%gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising. Besides, software providers are engaged in providing design solutions that are compatible with multiple operating systems t%li%new entrants t%li%the digital signage industry. Providers of design solutions are targeting new entrants t%li%the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

The operational cost of companies is reduced by cutting down the use of paper for advertisement and deviating from traditional marketing activities. In addition, a combination of LED-backlit panels is resulting in substantial energy savings. A decrease in energy consumption owing t%li%the adoption of enhanced technologies, which includes LED, is attracting enterprises t%li%elect for digital signage. The West region accounted for the largest share in the market in 2021. It is estimated t%li%remain the highest revenue-generating regional market until 2030. The Midwest region is projected t%li%exhibit the highest growth rate during the forecast period owing t%li%burgeoning sales of digital signage in multiple verticals of various states.

Raw material suppliers in the cold chain packaging market supply primary materials required for producing isolated containers, in addition t%li%other packaging components. Insulating materials used in cold chain packaging include expanded or extruded polystyrene, polyurethane, and polyethylene. These are manufactured using core materials such as silica or fiberglass in a multilayer polymer or vacuum aluminized coating. Thermal Conservation Technologies; va-Q-tec AG; and Thermal Visions, Inc. are some of the raw material providers in U.S. Some of the prominent companies operating in the market are Cisc%li%Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.

U.S. Digital Signage Market Report Highlights
  • The kiosks segment accounted for a market share of over 24% in 2024. The growing emphasis on targeted advertising and location-based marketing fueling the demand for kiosks in the digital signage market.
  • The hardware segment accounted for the largest market share in 2024. The increasing need for robust and weather-resistant hardware for outdoor digital signage applications drives the segment's growth.
  • The LCD segment accounted for the largest market share in 2024. The growth of retail and hospitality industries is a significant driver for expanding the LCD segment in the digital signage market.
      • The 32 t%li%52 inches segment accounted for the largest market share in 2024. The rise of interactive and self-service solutions is a key driver for adopting the digital signage market's 32 t%li%52 inches segment.
  • The 4K segment accounted for the largest market share in 2024. The rise of 4K content creation and its accessibility fuels the growth of this segment.
    • The non-broadcast segment accounted for the largest market share in 2024. Non-broadcast digital signage is increasingly adopted in the corporate sector t%li%enhance internal communication and employee engagement.
  • The retail segment accounted for the largest market share of over 18% in 2024. Integrating digital signage with omnichannel retailing strategies is a significant factor driving segment growth.
CHAPTER 1. METHODOLOGY AND SCOPE

1.1. Market Segmentation and Scope
1.2. Research Methodology
  1.2.1. Information Procurement
1.3. Information or Data Analysis
1.4. Methodology
1.5. Research Scope and Assumptions
1.6. Market Formulation & Validation
1.7. Country Based Segment Share Calculation
1.8. List of Data Sources

CHAPTER 2. EXECUTIVE SUMMARY

2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights

CHAPTER 3. U.S. DIGITAL SIGNAGE MARKET VARIABLES, TRENDS, & SCOPE

3.1. Market Lineage Outlook
3.2. Market Dynamics
  3.2.1. Market Driver Analysis
  3.2.2. Market Restraint Analysis
  3.2.3. Industry Challenge
3.3. U.S. Digital Signage Market Analysis Tools
  3.3.1. Industry Analysis - Porter’s
    3.3.1.1. Bargaining power of the suppliers
    3.3.1.2. Bargaining power of the buyers
    3.3.1.3. Threats of substitution
    3.3.1.4. Threats from new entrants
    3.3.1.5. Competitive rivalry
  3.3.2. PESTEL Analysis
    3.3.2.1. Political landscape
    3.3.2.2. Economic and social landscape
    3.3.2.3. Technological landscape

CHAPTER 4. U.S. DIGITAL SIGNAGE MARKET: TYPE ESTIMATES & TREND ANALYSIS

4.1. Segment Dashboard
4.2. U.S. Digital Signage Market: Type Movement Analysis, 2024 & 2030 (USD Million)
4.3. Video Walls
  4.3.1. Video Walls Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
4.4. Video Screens
  4.4.1. Video Screens Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
4.5. Transparent LED Screens
  4.5.1. Transparent LED Screens Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
4.6. Digital Posters
  4.6.1. Digital Posters Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
4.7. Kiosks
  4.7.1. Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  4.7.2. Interactive Kiosks
    4.7.2.1. Interactive Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  4.7.3. Self-service Kiosks
    4.7.3.1. Self-service Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  4.7.4. Others
    4.7.4.1. Other Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
4.8. Others
  4.8.1. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 5. U.S. DIGITAL SIGNAGE MARKET: COMPONENT ESTIMATES & TREND ANALYSIS

5.1. Segment Dashboard
5.2. U.S. Digital Signage Market: Component Movement Analysis, 2024 & 2030 (USD Million)
5.3. Hardware
  5.3.1. Hardware Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.3.2. Display
    5.3.2.1. Display Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.3.3. Media Player
    5.3.3.1. Media Player Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.3.4. Projectors
    5.3.4.1. Projectors Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.3.5. Others
    5.3.5.1. Other Hardware Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
5.4. Software
  5.4.1. Software Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
5.5. Services
  5.5.1. Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.5.2. Installation Services
    5.5.2.1. Installation Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.5.3. Maintenance & Support Services
    5.5.3.1. Maintenance & Support Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.5.4. Consulting Services
    5.5.4.1. Consulting Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  5.5.5. Others
    5.5.5.1. Other Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 6. U.S. DIGITAL SIGNAGE MARKET: TECHNOLOGY ESTIMATES & TREND ANALYSIS

6.1. Segment Dashboard
6.2. U.S. Digital Signage Market: Technology Movement Analysis, 2024 & 2030 (USD Million)
6.3. LCD
  6.3.1. LCD Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
6.4. LED
  6.4.1. LED Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
6.5. OLED
  6.5.1. OLED Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
6.6. Projection
  6.6.1. Projection Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
6.7. E-paper
  6.7.1. E-paper Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 7. U.S. DIGITAL SIGNAGE MARKET: SCREEN SIZE ESTIMATES & TREND ANALYSIS

7.1. Segment Dashboard
7.2. U.S. Digital Signage Market: Screen Size Movement Analysis, 2024 & 2030 (USD Million)
7.3. Below 32 Inches
  7.3.1. Below 32 Inches Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
7.4. 32 to 52 Inches
  7.4.1. 32 to 52 Inches Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
7.5. More than 52 Inches
  7.5.1. More than 52 Inches Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 8. U.S. DIGITAL SIGNAGE MARKET: RESOLUTION ESTIMATES & TREND ANALYSIS

8.1. Segment Dashboard
8.2. U.S. Digital Signage Market: Resolution Movement Analysis, 2024 & 2030 (USD Million)
8.3. 8K
  8.3.1. 8K Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
8.4. 4K
  8.4.1. 4K Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
8.5. Full HD (FHD)
  8.5.1. Full HD (FHD) Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
8.6. HD
  8.6.1. HD Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
8.7. Lower than HD
  8.7.1. E-paper Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 9. U.S. DIGITAL SIGNAGE MARKET: CONTENT CATEGORY ESTIMATES & TREND ANALYSIS

9.1. Segment Dashboard
9.2. U.S. Digital Signage Market: Content Category Movement Analysis, 2024 & 2030 (USD Million)
9.3. Broadcast
  9.3.1. Broadcast Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  9.3.2. News
    9.3.2.1. News Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  9.3.3. Weather
    9.3.3.1. Weather Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  9.3.4. Sports
    9.3.4.1. Sports Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
    9.3.4.2. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
9.4. Non-Broadcast
  9.4.1. Non-Broadcast Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 10. U.S. DIGITAL SIGNAGE MARKET: LOCATION ESTIMATES & TREND ANALYSIS

10.1. Segment Dashboard
10.2. U.S. Digital Signage Market: Location Movement Analysis, 2024 & 2030 (USD Million)
10.3. In-store
  10.3.1. In-store Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
10.4. Out-store
  10.4.1. Out-store Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 11. U.S. DIGITAL SIGNAGE MARKET: APPLICATION ESTIMATES & TREND ANALYSIS

11.1. Segment Dashboard
11.2. U.S. Digital Signage Market: Application Movement Analysis, 2024 & 2030 (USD Million)
11.3. Retail
  11.3.1. Retail Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.4. Hospitality
  11.4.1. Hospitality Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.5. Entertainment
  11.5.1. Entertainment Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.6. Stadiums & Playgrounds
  11.6.1. Stadiums & Playgrounds Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.7. Corporate
  11.7.1. Corporate Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.8. Banking
  11.8.1. Banking Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.9. Healthcare
  11.9.1. Healthcare Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.10. Education
  11.10.1. Education Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.11. Transportation
  11.11.1. Transportation Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
11.12. Others
  11.12.1. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

CHAPTER 12. COMPETITIVE LANDSCAPE

12.1. Company Categorization
12.2. Company Market Share/Ranking Analysis
12.3. Company Heat Map Analysis
12.4. Company Profiles/Listing
  12.4.1. Daktronics Dr.
    12.4.1.1. Participant’s Overview
    12.4.1.2. Financial Performance
    12.4.1.3. Product Benchmarking
    12.4.1.4. Strategic Initiatives
  12.4.2. BrightSign, LLC
    12.4.2.1. Participant’s Overview
    12.4.2.2. Financial Performance
    12.4.2.3. Product Benchmarking
    12.4.2.4. Strategic Initiatives
  12.4.3. Cisco Systems, Inc.
    12.4.3.1. Participant’s Overview
    12.4.3.2. Financial Performance
    12.4.3.3. Product Benchmarking
    12.4.3.4. Strategic Initiatives
  12.4.4. Intel Corporation
    12.4.4.1. Participant’s Overview
    12.4.4.2. Financial Performance
    12.4.4.3. Product Benchmarking
    12.4.4.4. Strategic Initiatives
  12.4.5. KeyWest Technology, Inc.
    12.4.5.1. Participant’s Overview
    12.4.5.2. Financial Performance
    12.4.5.3. Product Benchmarking
    12.4.5.4. Strategic Initiatives
  12.4.6. LG Electronics
    12.4.6.1. Participant’s Overview
    12.4.6.2. Financial Performance
    12.4.6.3. Product Benchmarking
    12.4.6.4. Strategic Initiatives
  12.4.7. Microsoft Corporation
    12.4.7.1. Participant’s Overview
    12.4.7.2. Financial Performance
    12.4.7.3. Product Benchmarking
    12.4.7.4. Strategic Initiatives
  12.4.8. Sharp NEC Display Solutions
    12.4.8.1. Participant’s Overview
    12.4.8.2. Financial Performance
    12.4.8.3. Product Benchmarking
    12.4.8.4. Strategic Initiatives
  12.4.9. Omnivex Corporation
    12.4.9.1. Participant’s Overview
    12.4.9.2. Financial Performance
    12.4.9.3. Product Benchmarking
    12.4.9.4. Strategic Initiatives
  12.4.10. Panasonic Corporation
    12.4.10.1. Participant’s Overview
    12.4.10.2. Financial Performance
    12.4.10.3. Product Benchmarking
    12.4.10.4. Strategic Initiatives
  12.4.11. Samsung Electronics Co., Ltd.
    12.4.11.1. Participant’s Overview
    12.4.11.2. Financial Performance
    12.4.11.3. Product Benchmarking
    12.4.11.4. Strategic Initiatives
  12.4.12. Scala
    12.4.12.1. Participant’s Overview
    12.4.12.2. Financial Performance
    12.4.12.3. Product Benchmarking
    12.4.12.4. Strategic Initiatives
  12.4.13. Winmate Inc.
    12.4.13.1. Participant’s Overview
    12.4.13.2. Financial Performance
    12.4.13.3. Product Benchmarking
    12.4.13.4. Strategic Initiatives


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