Mobel AO in Consumer Electronics (Russia)

August 2017 | 2 pages | ID: MA10ED2FD91EN
Euromonitor International Ltd

Abstracts

In 2016, Explay invested in the reorganisation of the company and was renamed Mobel. Its brand portfolio was not changed and its products still carried the Explay brand name. The emphasis of the reorganisation was to improve the company’s activities and to increase its competitive advantage. Mobel’s strategy is to offer products at extremely low prices, as it is facing fierce competition from Chinese manufacturers. Mobel is expected to make further investments in brand recognition, seeking to po...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Mobel AO: Key Facts
  Summary 2 Mobel AO: Operational Indicators
Competitive Positioning
  Summary 3 Mobel AO: Competitive Position 2017