Luxury Portable Consumer Electronics in Germany

April 2022 | 18 pages | ID: LE0672057EBEN
Euromonitor International Ltd

Abstracts

Luxury mobile phones saw another year of significant decline in Germany in 2021, losing almost half of its volume sales in comparison with 2020. This was a continuation of an ongoing trend, which was accelerated by the outbreak of the pandemic in 2020. Overall, luxury mobile phones declined drastically as the gap from mainstream non-luxury smartphones narrowed, as the latter became more premium, and consumers saw no need to purchase luxury mobile phones. Luxury wearables, however, saw a rebound...

Euromonitor International's Luxury Portable Consumer Electronics in Germany report offers a comprehensive guide to the size and shape of the Luxury Portable Consumer Electronics market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market and their effects on Luxury Portable Consumer Electronics retailing along with the development of consumers’ shopping patterns. Forecasts to 2026 illustrate how the market is set to change

Product coverage: Luxury Mobile Phones, Luxury Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Luxury Portable Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

LUXURY PORTABLE CONSUMER ELECTRONICS IN GERMANY
KEY DATA FINDINGS
2021 DEVELOPMENTS
Luxury wearables almost compensates for losses in luxury mobile phones
E-commerce rises in luxury portable electronics 
Frederique Constant remains strong in Germany
PROSPECTS AND OPPORTUNITIES
Further growth for smart wearables
Higher-end non-luxury mobile phones substitute luxury versions
E-commerce less impactful in luxury portable consumer electronics
CATEGORY DATA
Table 1 Sales of Luxury Portable Consumer Electronics by Category: Value 2016-2021
Table 2 Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Luxury Portable Consumer Electronics: % Value 2016-2020
Table 4 LBN Brand Shares of Luxury Portable Consumer Electronics: % Value 2017-2020
Table 5 Distribution of Luxury Portable Consumer Electronics by Format: % Value 2016-2021
Table 6 Forecast Sales of Luxury Portable Consumer Electronics by Category: Value 2021-2026
Table 7 Forecast Sales of Luxury Portable Consumer Electronics by Category: % Value Growth 2021-2026
LUXURY GOODS IN GERMANY
EXECUTIVE SUMMARY
Strong recovery despite prolonged disruption caused by the pandemic
The pandemic necessitates the e-commerce route
Personal luxury brands keep losing ground to premium and luxury cars
Lockdowns in 2021 further improve the performance of e-commerce
Luxury goods expected to grow solidly across categories
MARKET DATA
Table 8 Sales of Luxury Goods by Category: Value 2016-2021
Table 9 Sales of Luxury Goods by Category: % Value Growth 2016-2021
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2016-2021
Table 11 NBO Company Shares of Luxury Goods: % Value 2016-2020
Table 12 LBN Brand Shares of Luxury Goods: % Value 2017-2020
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2021
Table 14 Forecast Sales of Luxury Goods by Category: Value 2021-2026
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources