India Residential Water Purifier Market By Technology (UV, RO, Activated Carbon, Ultrafiltration & Others), By Product Category (Purifier, Dispenser & Others), By Sales Channel (Direct & Distributors), Competition Forecast & Opportunities, 2024
India residential water purifier market was valued at $ 391.4 million in 2019 and is projected to grow at a CAGR of 13.3% and reach $ 818 million by 2024. Anticipated growth in the market can be attributed to growing concern towards water borne disease due to water pollution, industrial development leading to water pollution and rising disposable income of Indians. Moreover, rising health awareness among people is further pushing demand for water purifiers across the country. On the basis of devices, the market has been divided into POU (point of usage) and POE (point of entry), POU accounted the maximum market share and is expected to continue its dominance during the forecast period as well owing to affordability and low maintenance cost of the system.
Years considered for this report:
TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of residential water purifier installers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include companies that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end users and regional presence of all major residential water purifier manufacturers across India.
TechSci Research calculated India residential water purifier market size using a bottom-up approach, wherein manufacturers’ value sales data for different product types was recorded as well as forecast for the future years was made. Secondary sources such as company annual reports, Ministry of Corporate Affairs, Ministry of Water, World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also studied by TechSci Research.
Key Target Audience:
Report Scope:
In this report, India residential water purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Competition Benchmarking: Benchmarking of leading 10 players on the basis of type.
Company Profiles: Detailed analysis of the major companies present in India residential water purifier market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Channel Partner Analysis
Years considered for this report:
- Historical Years: 2014-2017
- Base Year: 2018
- Estimated Year: 2019
- Forecast Period: 2020-2024
- To analyze and forecast India residential water purifier market size.
- To define, classify and forecast India residential water purifier on the basis of technology, product category, sales channel and regional distribution.
- To identify tailwinds and headwinds for India residential water purifier market.
- To examine competitive developments such as expansions, new product launches, supply contracts and new policies in India residential water purifier market.
- To strategically profile leading players operating in India residential water purifier market.
TechSci Research performed primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of residential water purifier installers in India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include companies that could not be identified due to the limitations of secondary research. TechSci Research analyzed product offerings, end users and regional presence of all major residential water purifier manufacturers across India.
TechSci Research calculated India residential water purifier market size using a bottom-up approach, wherein manufacturers’ value sales data for different product types was recorded as well as forecast for the future years was made. Secondary sources such as company annual reports, Ministry of Corporate Affairs, Ministry of Water, World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also studied by TechSci Research.
Key Target Audience:
- Residential water purifier manufacturers, suppliers, major end users and other stakeholders
- Associations, organizations and alliances related to residential water purifier
- Government bodies such as regulating authorities and policy makers
- Market research and consulting firms
Report Scope:
In this report, India residential water purifier market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
- Market, by Technology Type:
- Ultraviolet
- RO
- Activated Carbon
- Ultrafiltration
- Nanofiltration
- Others (Ion Exchange and Softener)
- Market, by Product Category:
- Purifier
- Dispenser
- Others (Boiling Taps and Filtration)
- Market, by Device Type:
- POU
- POE
- Market, by Sales Channel:
- Direct
- Distributor
- Market, by Region:
- North
- South
- East
- West
- Market, by Installer (Company):
- Eureka Forbes Ltd.,
- Kent RO Systems Limited
- Hindustan Unilever Limited
- Ion Exchange Pvt Ltd.
- Tata Chemicals
- Others
Competition Benchmarking: Benchmarking of leading 10 players on the basis of type.
Company Profiles: Detailed analysis of the major companies present in India residential water purifier market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Channel Partner Analysis
- Detailed list of distributors and dealers across the country.
- Detailed analysis and profiling of additional market players (up to five).
- Detailed analysis of new products and their driving forces in the market.
1. PRODUCT OVERVIEW
2. RESEARCH METHODOLOGY
3. ANALYST VIEW
4. VOICE OF CUSTOMER
4.1. Customer Sample Distribution
4.2. Brand Awareness
4.3. Brand Satisfaction
4.4. Factors Influencing Purchase Decision
4.5. Factors Considered Before Purchase
5. INDIA RESIDENTIAL WATER PURIFIERS MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)
5.2.2. By Product Category (Purifier, Dispenser, Others)
5.2.3. By Sales Channel (Direct Vs. Distribution)
5.2.4. By Company
5.3. Pricing Analysis
6. INDIA POU RESIDENTIAL WATER PURIFIERS MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)
6.2.2. By Product Category (Purifier, Dispenser, Others)
6.2.3. By Sales Channel (Direct Vs. Distribution)
6.2.4. By Company
7. INDIA POE RESIDENTIAL WATER PURIFIERS MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)
7.2.2. By Product Category (Purifier, Dispenser, Others)
7.2.3. By Sales Channel (Direct Vs. Distribution)
7.2.4. By Company
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
8.3. Impact Analysis
9. MARKET TRENDS & DEVELOPMENT
10. TRADE DYNAMICS
10.1. Export
10.2. Import
11. VALUE CHAIN & PROFITABILITY ANALYSIS
12. LIST OF MAJOR CHANNEL PARTNERS
13. COMPETITIVE LANDSCAPE
13.1. Competitive Benchmarking
13.2. Company Profiles
13.2.1. Eureka Forbes Limited
13.2.2. Kent RO Systems Ltd.
13.2.3. Hindustan Unilever Limited
13.2.4. AO Smith
13.2.5. Ion Exchange India Ltd.
13.2.6. Tata Chemicals Limited
13.2.7. Livpure Pvt Ltd
13.2.8. Havells India Limited
13.2.9. Usha International Ltd
13.2.10. Bajaj Electricals Ltd.
14. INDIA RESIDENTIAL WATER SOFTENER MARKET OUTLOOK (POE & POU)
14.1. Market Size & Forecast
14.1.1. By Value
14.2. Market Share & Forecast
14.2.1. By Technology (POE and POU)
14.3. By Company
14.3.1. By Value
14.3.2. By Technology
14.3.3. By Share of Sales Channel (Direct Vs. Distribution)
14.3.4. By Company
14.4. Voice of Customer
15. INDIA LIGHT COMMERCIAL WATER SOFTENER MARKET OUTLOOK (POE & POU)
15.1. Market Size & Forecast
15.1.1. By Value
15.2. Market Share & Forecast
15.2.1. By Technology (POE and POU)
2. RESEARCH METHODOLOGY
3. ANALYST VIEW
4. VOICE OF CUSTOMER
4.1. Customer Sample Distribution
4.2. Brand Awareness
4.3. Brand Satisfaction
4.4. Factors Influencing Purchase Decision
4.5. Factors Considered Before Purchase
5. INDIA RESIDENTIAL WATER PURIFIERS MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share & Forecast
5.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)
5.2.2. By Product Category (Purifier, Dispenser, Others)
5.2.3. By Sales Channel (Direct Vs. Distribution)
5.2.4. By Company
5.3. Pricing Analysis
6. INDIA POU RESIDENTIAL WATER PURIFIERS MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share & Forecast
6.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)
6.2.2. By Product Category (Purifier, Dispenser, Others)
6.2.3. By Sales Channel (Direct Vs. Distribution)
6.2.4. By Company
7. INDIA POE RESIDENTIAL WATER PURIFIERS MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share & Forecast
7.2.1. By Technology (UV, RO, Activated Carbon, Ultrafiltration, Nanofiltration, Others)
7.2.2. By Product Category (Purifier, Dispenser, Others)
7.2.3. By Sales Channel (Direct Vs. Distribution)
7.2.4. By Company
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
8.3. Impact Analysis
9. MARKET TRENDS & DEVELOPMENT
10. TRADE DYNAMICS
10.1. Export
10.2. Import
11. VALUE CHAIN & PROFITABILITY ANALYSIS
12. LIST OF MAJOR CHANNEL PARTNERS
13. COMPETITIVE LANDSCAPE
13.1. Competitive Benchmarking
13.2. Company Profiles
13.2.1. Eureka Forbes Limited
13.2.2. Kent RO Systems Ltd.
13.2.3. Hindustan Unilever Limited
13.2.4. AO Smith
13.2.5. Ion Exchange India Ltd.
13.2.6. Tata Chemicals Limited
13.2.7. Livpure Pvt Ltd
13.2.8. Havells India Limited
13.2.9. Usha International Ltd
13.2.10. Bajaj Electricals Ltd.
14. INDIA RESIDENTIAL WATER SOFTENER MARKET OUTLOOK (POE & POU)
14.1. Market Size & Forecast
14.1.1. By Value
14.2. Market Share & Forecast
14.2.1. By Technology (POE and POU)
14.3. By Company
14.3.1. By Value
14.3.2. By Technology
14.3.3. By Share of Sales Channel (Direct Vs. Distribution)
14.3.4. By Company
14.4. Voice of Customer
15. INDIA LIGHT COMMERCIAL WATER SOFTENER MARKET OUTLOOK (POE & POU)
15.1. Market Size & Forecast
15.1.1. By Value
15.2. Market Share & Forecast
15.2.1. By Technology (POE and POU)
LIST OF TABLES
Table 1: Availability of Drinking Water, By State, By Habitations, 2018 (Number)
Table 2: Eureka Forbes Limited Key Water Purifiers Distributors in India
Table 3: Kent RO Limited Key Water Purifiers Distributors in India
Table 4: HUL Key Water Purifiers Distributors in India
Table 5: Tata Chemicals Water Purifiers Distributors in India
Table 6: India Sales Channel Share, By Company, 2018
Table 7: Water Hardness Level in Some of the States in India
Table 1: Availability of Drinking Water, By State, By Habitations, 2018 (Number)
Table 2: Eureka Forbes Limited Key Water Purifiers Distributors in India
Table 3: Kent RO Limited Key Water Purifiers Distributors in India
Table 4: HUL Key Water Purifiers Distributors in India
Table 5: Tata Chemicals Water Purifiers Distributors in India
Table 6: India Sales Channel Share, By Company, 2018
Table 7: Water Hardness Level in Some of the States in India
LIST OF FIGURES
Figure 1: Unaided Brand Awareness (Base=100)
Figure 2: Aided Brand Awareness (Base=100)
Figure 3: Factors Influencing Purchase Decisions (Base=100)
Figure 4: Water Purifier Brands in Use (Base=100)
Figure 5: Water Purifier Storage Capacity (Base=100)
Figure 6: Water Purifier Filter Replacement Cycle (Base=100)
Figure 7: Water Purifier Purification Stage (Base=100)
Figure 8: Purification Stage Awareness (Base=100)
Figure 9: Presence of TDS Control in Water Purifiers (Base=100)
Figure 10: India Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 11: India Residential Water Purifiers Market Size, By Volume (Million Units), 2014–2024F
Figure 12: India Infrastructure Investment Opportunity until 2025, By Value (USD Billion)
Figure 13: India Union Water Resources, Budget Allocation, 2017 & 2018 (USD Billion)
Figure 14: India Per Capita Water Availability, By Volume, 1951, 2001, 2007, 2011 & 2025F (Cubic Meter)
Figure 15: India pH & TDS (mg/L) Levels, By State, 2018
Figure 16: India Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F
Figure 17: India Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F
Figure 18: India Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F
Figure 19: India Residential Water Purifiers Market Share, By Company, By Value, 2018
Figure 20: India Water Purifiers Average Selling Prices, By Technology, 2014-2024F (USD/Unit)
Figure 21: India POU Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 22: India POU Residential Water Purifiers Market Size, By Volume (Million Units), 2014–2024F
Figure 23: India POU Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F
Figure 24: India POU Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F
Figure 25: India POU Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F
Figure 26: India POU Residential Water Purifiers Market Share, By Company, By Value, 2018
Figure 27: India POE Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 28: India POE Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 29: India POE Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F
Figure 30: India POE Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F
Figure 31: India POE Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F
Figure 32: India POE Residential Water Purifiers Market Share, By Company, By Value, 2018
Figure 33: India Household Water Purifier Imports & Exports, By Volume, 2014-2018 (‘000 Units)
Figure 34: Market Share by Sales Channel (Direct, Distributor, Retail, Online), By Value, 2018
Figure 35: Market Share by Sales Channel in Residential Market, By Value, 2018
Figure 36: India Residential Water Softener Market Size, By Value (USD Million), 2014–2024F
Figure 37: India Residential Water Softener Market Share, By Technology, By Value (USD Million), 2014–2024F
Figure 38: India POE Residential Water Softener Market Share, By Company, By Value, 2018
Figure 39: India POU Residential Water Softener Market Share, By Company, By Value, 2018
Figure 40: Factors Influencing Purchase Decisions (Base=100)
Figure 41: India Light Commercial Water Softener Market Size, By Value (USD Million), 2014–2024F
Figure 42: India Light Commercial Water Softener Market Share, By Technology, By Value (USD Million), 2014–2024F
Figure 43: India Gravity Residential Water Purifier Market Share, By Value, 2018
Figure 44: India Gravity Residential Water Purifier Market Share, By Value, 2019E-2024F
Figure 45: India Residential Water Purifier After Market Share, By Value (USD Million), 2018
Figure 1: Unaided Brand Awareness (Base=100)
Figure 2: Aided Brand Awareness (Base=100)
Figure 3: Factors Influencing Purchase Decisions (Base=100)
Figure 4: Water Purifier Brands in Use (Base=100)
Figure 5: Water Purifier Storage Capacity (Base=100)
Figure 6: Water Purifier Filter Replacement Cycle (Base=100)
Figure 7: Water Purifier Purification Stage (Base=100)
Figure 8: Purification Stage Awareness (Base=100)
Figure 9: Presence of TDS Control in Water Purifiers (Base=100)
Figure 10: India Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 11: India Residential Water Purifiers Market Size, By Volume (Million Units), 2014–2024F
Figure 12: India Infrastructure Investment Opportunity until 2025, By Value (USD Billion)
Figure 13: India Union Water Resources, Budget Allocation, 2017 & 2018 (USD Billion)
Figure 14: India Per Capita Water Availability, By Volume, 1951, 2001, 2007, 2011 & 2025F (Cubic Meter)
Figure 15: India pH & TDS (mg/L) Levels, By State, 2018
Figure 16: India Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F
Figure 17: India Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F
Figure 18: India Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F
Figure 19: India Residential Water Purifiers Market Share, By Company, By Value, 2018
Figure 20: India Water Purifiers Average Selling Prices, By Technology, 2014-2024F (USD/Unit)
Figure 21: India POU Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 22: India POU Residential Water Purifiers Market Size, By Volume (Million Units), 2014–2024F
Figure 23: India POU Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F
Figure 24: India POU Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F
Figure 25: India POU Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F
Figure 26: India POU Residential Water Purifiers Market Share, By Company, By Value, 2018
Figure 27: India POE Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 28: India POE Residential Water Purifiers Market Size, By Value (USD Million), 2014–2024F
Figure 29: India POE Residential Water Purifiers Market Share, By Technology, By Value, 2014–2024F
Figure 30: India POE Residential Water Purifiers Market Share, By Product Category, By Value, 2014–2024F
Figure 31: India POE Residential Water Purifiers Market Share, By Sales Channel, By Value, 2014–2024F
Figure 32: India POE Residential Water Purifiers Market Share, By Company, By Value, 2018
Figure 33: India Household Water Purifier Imports & Exports, By Volume, 2014-2018 (‘000 Units)
Figure 34: Market Share by Sales Channel (Direct, Distributor, Retail, Online), By Value, 2018
Figure 35: Market Share by Sales Channel in Residential Market, By Value, 2018
Figure 36: India Residential Water Softener Market Size, By Value (USD Million), 2014–2024F
Figure 37: India Residential Water Softener Market Share, By Technology, By Value (USD Million), 2014–2024F
Figure 38: India POE Residential Water Softener Market Share, By Company, By Value, 2018
Figure 39: India POU Residential Water Softener Market Share, By Company, By Value, 2018
Figure 40: Factors Influencing Purchase Decisions (Base=100)
Figure 41: India Light Commercial Water Softener Market Size, By Value (USD Million), 2014–2024F
Figure 42: India Light Commercial Water Softener Market Share, By Technology, By Value (USD Million), 2014–2024F
Figure 43: India Gravity Residential Water Purifier Market Share, By Value, 2018
Figure 44: India Gravity Residential Water Purifier Market Share, By Value, 2019E-2024F
Figure 45: India Residential Water Purifier After Market Share, By Value (USD Million), 2018
