India Digital Signage Market (2016-2022): Market Forecast by Components, Display Screens, Verticals, Applications and Competitive Landscape

February 2017 | 145 pages | ID: I9A1D54AB2FEN
6Wresearch

Abstracts

India Digital Signage Market (2016-2022): Market Forecast by Components (Display Screens, Content Players and Software), Display Screens (Single Screen, Video Walls/Multi-Screens and Kiosks), Display Screen Technologies (LCD, LED, OLED and QLED), Display Screen Size (32-40”, 42-50”, 52-60”, 62-70” and 72” & Above), Verticals (Government & Transportation, Retail, Hospitality, Healthcare, Education, Entertainment, Banks & Financial Institutions and Commercial Offices & Buildings), Applications (Indoor and Outdoor) and Regions (North, West, East and South) and Competitive Landscape.

Digital signage systems make use of display screens, media players, content management systems, player software, mounting accessories, cables, and power supply to display dynamic or static visual content in indoor or outdoor environment for the purpose of information display, advertising, or promotion of products and services.

According to 6Wresearch, India digital signage market is projected to reach $874 million by 2022. Although, India’s digital signage market is yet to develop on larger scale owing to low degree of awareness in semi-urban and rural parts of the country. Increasing public infrastructure development activities is leading to increasing penetration of digital signage systems across the country. Within digital signage systems market in India, display screens segment accounted for majority of the market share, followed by content player and software.

Amongst all verticals, retail, entertainment, government & transportation and hospitality verticals have captured majority of the revenue share in overall India’s digital signage market. In-terms of regions, Western region captured the largest share of the market followed by North, South and East. The key players in the market include Samsung, LG, Panasonic, Sony, Xtreme-Media, Nusyn Digital (Formerly Scala), Vyoma, LiveMedia, and others.

The report thoroughly covers India digital signage market by components, display screen types, display screen technologies, display screen size, content media players, software, verticals, applications, regions, and competitive landscape. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/ high growth areas, market drivers which would help the stakeholders to decide and align their market strategies according to the current and future market dynamics.

KEY HIGHLIGHTS OF THE REPORT

• Historical Data of India Digital Signage Market for the Period 2011-2015
• Market Size & Forecast of India Digital Signage Market until 2022
• Historical Data of India Digital Signage Market, By Components for the Period 2011-2015
• Market Size & Forecast of India Digital Signage Market, By Components until 2022
• Historical Data of India Digital Signage Market, By Technology for the Period 2011-2015
• Market Size & Forecast of India Digital Signage Market, By Technology until 2022
• Market Size & Forecast of India Digital Signage Market, By Regions until 2022
• Market Size & Forecast of India Digital Signage Market, By Verticals until 2022
• Market Size & Forecast of India Digital Signage Market, By Applications until 2022
• Market Drivers and Restraints,
• Key Performance Indicators,
• Market Trends & Opportunities
• Competitive Landscape (Players Volume Share and Benchmarking)
• Recommendations

MARKETS COVEREDThe report provides the detailed analysis of the following market segments:

• Components:
  • Display Screens
  • Content Player
  • Software
• Display Screen Types:
  • Single Screen
  • Video Wall or Multi-Screens
  • Digital Signage Kiosk
• Display Screen Technologies:
  • LCD
  • LED
  • OLED
  • QLED
• Display Screen Size (inches):
  • 32-40’’
  • 42-50’’
  • 52-60’’
  • 62-70’’
  • 72’’ and above
• Verticals:
  • Government & Transportation
  • Retail
  • Hospitality
  • Healthcare
  • Education
  • Entertainment
  • Banks & Financial Institutions
  • Commercial Offices & Buildings
• Applications:
  • Indoor
  • Outdoor
• Regions:
  • North
  • West
  • East
  • South

Contents

1 EXECUTIVE SUMMARY

2 INTRODUCTION

2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology & Assumptions

3 INDIA DIGITAL SIGNAGE MARKET OVERVIEW

3.1 India Digital Signage Market Revenues (2011-2022F)
3.2 India Digital Signage Market Volume (2011-2022F)
3.3 India Digital Signage Market– Industry Life Cycle
3.4 India Digital Signage Market Revenue Share, By Components (2015 & 2022F)
3.5 India Digital Signage Market Revenue Share, By Application (2015 & 2022F)

4 INDIA DIGITAL SIGNAGE MARKET DYNAMICS

4.1 Impact Analysis
4.2 Market Drivers
4.3 Market Restraints

5 INDIA DIGITAL SIGNAGE MARKET TRENDS & OPPORTUNITIES

6 INDIA DIGITAL SIGNAGE MARKET OVERVIEW, BY COMPONENTS

6.1 India Digital Signage Display Screens Market Revenues & Volume (2011-2022F)
  6.1.1 India Digital Signage Display Screens Market Revenues, By Sub-Segment Components (2011-2022F)
  6.1.2 India Digital Signage Display Screens Market Volume, By Sub-Segment Components (2011-2022F)
  6.1.3 India Digital Signage Display Screens Market Price Trend, By Sub-Segment Components (2011-2022F)
6.2 India Digital Signage Content Players Market Revenues & Volume (2011-2022F)
  6.2.1 India Digital Signage Content Players Market Revenues, By Sub-Segment Components (2011-2022F)
  6.2.2 India Digital Signage Content Players Market Volume, By Sub-Segment Components (2011-2022F)
  6.2.3 India Digital Signage Content Players Market Price Trend, By Sub-Segment Components (2011-2022F)
6.3 India Digital Signage Software Market Revenues & Volume (2011-2022F)
  6.3.1 India Digital Signage Software Market Revenues, By Sub-Segments (2015 & 2022F)
  6.3.1 India Digital Signage Software Market Volume, By Sub-Segments (2015 & 2022F)
  6.3.2 India Digital Signage Software Market Price Analysis, By Sub-Segments (2015 & 2022F)

7 INDIA DIGITAL SIGNAGE MARKET OVERVIEW, BY DISPLAY SCREEN TECHNOLOGIES

7.1 India LCD Based Digital Signage Display Screens Market Revenues & Volume (2011-2022F)
  7.1.1 India LCD Based Digital Signage Display Screens Market Revenue & Volume Share, By Sub-Segment Components (2015 & 2022F)
  7.1.2 India LCD Based Digital Signage Display Screens Market Price Trend (2011-2022F)
7.2 India LED Based Digital Signage Display Screens Market Revenues & Volume (2011-2022F)
  7.2.1 India LED Based Digital Signage Display Screens Market Revenue & Volume Share (2015 & 2022F)
  7.2.2 India LED Based Digital Signage Display Screens Market Revenue & Volume Share, By Screen Size (2015 & 2022F)
  7.2.3 India LED Based Digital Signage Display Screens Market Price Trend (2011-2022F)
7.3 India OLED Based Digital Signage Display Screens Market Revenues & Volume (2011-2022F)
  7.3.1 India OLED Based Digital Signage Display Screens Market Revenue & Volume Share, By Sub-Segment Components (2015 & 2022F)
  7.3.2 India OLED Based Digital Signage Display Screens Market Revenue & Volume Share, By Screen Size (2015 & 2022F)
  7.3.3 India OLED Based Digital Signage Display Screens Market Price Trend (2011-2022F)
7.4 India QLED Based Digital Signage Display Screens Market Revenues & Volume (2011-2022F)
  7.4.1 India QLED Based Digital Signage Display Screens Market Revenue & Volume Share, By Sub-Segment Components (2015 & 2022F)
  7.4.2 India QLED Based Digital Signage Display Screens Market Revenue Share, By Screen Size (2015 & 2022F)
  7.4.3 India QLED Based Digital Signage Display Screens Market Price Trend (2011-2022F)
7.5 India Digital Signage Market Opportunity Assessment, By Display Screen Technologies

8 INDIA DIGITAL SIGNAGE VERTICALS MARKET OVERVIEW

8.1 India Digital Signage Market Revenues, By Government & Transportation (2011-2022F)
8.2 India Digital Signage Market Revenues, By Retail (2011-2022F)
8.3 India Digital Signage Market Revenues, By Hospitality (2011-2022F)
8.4 India Digital Signage Market Revenues, By Entertainment (2011-2022F)
8.5 India Digital Signage Market Revenues, By Healthcare (2011-2022F)
8.6 India Digital Signage Market Revenues, By Education (2011-2022F)
8.7 India Digital Signage Market Revenues, By Banks & Financial Institutions (2011-2022F)
8.8 India Digital Signage Market Revenues, By Commercial Offices & Buildings (2011-2022F)
8.9 India Digital Signage Verticals Market Opportunity Assessment

9 INDIA DIGITAL SIGNAGE APPLICATIONS MARKET OVERVIEW

9.1 India Digital Signage Market Revenues, By Indoor (2011-2022F)
9.2 India Digital Signage Market Revenues, By Outdoor (2011-2022F)

10 INDIA DIGITAL SIGNAGE REGIONAL MARKET OVERVIEW

10.1 India Digital Signage Market Revenues, By Region (2011-2022F)

11 ANALYSIS ON INDIA DIGITAL SIGNAGE ECOSYSTEM

11.1 Digital Signage Market Value Chain
11.2 Digital Signage Solutions Market Detailed Components
11.3 India Digital Signage Ecosystem Overview
  11.3.1 India Digital Signage Ecosystem Overview, By Display Screens
  11.3.2 India Digital Signage Ecosystem Overview, By Content Players
  11.3.3 India Digital Signage Ecosystem Overview, By Software

12 INDIA DIGITAL SIGNAGE COMPETITIVE LANDSCAPE

12.1 India Digital Signage Display Screen Player’s Market Share Analysis
12.2 India Digital Signage Market Competitive Benchmarking, By Technology

13 COMPANY PROFILES

13.1 Samsung India Electronics Pvt. Ltd.
13.2 Panasonic India Pvt. Ltd.
13.3 LG Electronics India Pvt. Ltd.
13.4 Sony India Pvt. Ltd.
13.5 BenQ India Pvt. Ltd.
13.6 Sharp India Ltd.
13.7 Philips India Ltd.
13.8 Xtreme Media Pvt. Ltd.
13.9 Nusyn Digital Solutions Pvt. Ltd.
13.10 Vyoma Technologies Pvt. Ltd.
13.11 OOH Media Solutions Pvt. Ltd.
13.12 3M India Ltd.

14 RECOMMENDATIONS

15 DISCLAIMER

List Of Figures

LIST OF FIGURES

Figure 1 India Digital Signage Market Revenues, 2011-2022F ($ Million)
Figure 2 India Digital Signage Market Volume, 2011-2022F (Thousand Units)
Figure 3 India Digital Signage Market– Industry Life Cycle
Figure 4 India Digital Signage Market Revenue Share, By Components (2015)
Figure 5 India Digital Signage Market Revenue Share, By Components (2022F)
Figure 6 India Digital Signage Market Revenue Share, By Applications (2015)
Figure 7 India Digital Signage Market Revenue Share, By Applications (2022F)
Figure 8 India Digital Signage Market Impact Analysis
Figure 9 India Advertising Expenditure, 2008 – 2014 ($ Million)
Figure 10 India Tourism Industry Direct Contribution To GDP, 2010 – 2015 ($ Billion)
Figure 11 India Infrastructure Investment, 2012 – 2017 ($ Billion)
Figure 12 India Airport Passenger Traffic, 2010 – 2015 (Million)
Figure 13 India Digital Signage Display Screens Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 14 India Digital Signage Single Screen Display Market Price Trend, 2011-2022F ($ Per Unit)
Figure 15 India Digital Signage Video Wall Display Market Price Trend, 2011-2022F ($ Per Unit)
Figure 16 India Digital Signage Kiosk Display System Market Price Trend, 2011-2022F ($ Per Unit)
Figure 17 India Digital Signage Content Players Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 18 India Digital Signage Media Player Market Price Trend, 2011-2022F ($ Per Unit)
Figure 19 India Digital Signage CPU Market Price Trend, 2011-2022F ($ Per Unit)
Figure 20 India Digital Signage Other Content Player Market Price Trend, 2011-2022F ($ Per Unit)
Figure 21 India Digital Signage Software Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 22 India Digital Signage Player S/W Market Price Trend, 2011-2022F ($ Per Unit)
Figure 23 India Digital Signage CMS Market Price Trend, 2011-2022F ($ Per Unit)
Figure 24 India LCD Based Digital Signage Display Screens Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 25 India LCD Based Digital Signage Display Screens Market Revenue Share, By Sub-Segment Components (2015)
Figure 26 India LCD Based Digital Signage Display Screens Market Volume Share, By Sub-Segment Components (2015)
Figure 27 India LCD Based Digital Signage Display Screens Market Price Trend, 2011-2022F ($ Per Unit)
Figure 28 India LED Based Digital Signage Display Screens Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 29 India LED Based Digital Signage Display Screens Market Revenue Share, By Sub-Segment Components (2015 & 2022F)
Figure 30 India LED Based Digital Signage Display Screens Market Volume Share, By Sub-Segment Components (2015 & 2022F)
Figure 31 India LED Based Digital Signage Display Screens Market Revenue Share, By Screen-Size (2015 & 2022F)
Figure 32 India LED Based Digital Signage Display Screens Market Volume Share, By Screen-Size (2015 & 2022F)
Figure 33 India LED Based Digital Signage Display Screens Market Price Trend, 2011-2022F ($ Per Unit)
Figure 34 India OLED Based Digital Signage Display Screens Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 35 India OLED Based Digital Signage Display Screens Market Revenue Share, By Sub-Segment Components (2015 & 2022F
Figure 36 India OLED Based Digital Signage Display Screens Market Volume Share, By Sub-Segment Components (2015 & 2022F)
Figure 37 India OLED Based Digital Signage Display Screens Market Revenue Share, By Screen-Size (2015 & 2022F)
Figure 38 India OLED Based Digital Signage Display Screens Market Volume Share, By Screen-Size (2015 & 2022F)
Figure 39 India OLED Based Digital Signage Display Screens Market Price Trend, 2011-2022F ($ Per Unit)
Figure 40 India QLED Based Digital Signage Display Screens Market Revenues & Volume, 2011-2022F ($ Million & Thousand Units)
Figure 41 India QLED Based Digital Signage Display Screens Market Revenue Share, By Sub-Segment Components (2022F)
Figure 42 India QLED Based Digital Signage Display Screens Market Volume Share, By Sub-Segment Components (2022F)
Figure 43 India QLED Based Digital Signage Display Screens Market Revenue Share, By Screen-Size (2022F)
Figure 44 India QLED Based Digital Signage Display Screens Market Volume Share, By Screen-Size (2022F)
Figure 45 India QLED Based Digital Signage Display Screens Market Price Trend, 2011-2022F ($ Per Unit)
Figure 46 India Digital Signage Market Opportunity Assessment, By Display Screen Technologies
Figure 47 India Digital Signage Market Revenues, By Government & Transportation, 2011-2022F ($ Million)
Figure 48 India Digital Signage Market Revenues, By Retail, 2011-2022F ($ Million)
Figure 49 India Retail Market Revenues, 2011-2022F ($ Billion)
Figure 50 India Digital Signage Market Revenues, By Hospitality, 2011-2022F ($ Million)
Figure 51 India Digital Signage Market Revenues, By Entertainment, 2011-2022F ($ Million)
Figure 52 Number of Theatres in India, By Single Screen & Multiplexes, 2014-2022F (In Thousand Units)
Figure 53 India Entertainment Industry, 2011-2020F (In Thousand Units)
Figure 54 India Digital Signage Market Revenues, By Healthcare, 2011-2022F ($ Million)
Figure 55 India Digital Signage Market Revenues, By Education, 2011-2022F ($ Million)
Figure 56 India Digital Signage Market Revenues, By Banks & Financial Institutions, 2011-2022F ($ Million)
Figure 57 India Digital Signage Market Revenues, By Commercial Offices & Buildings, 2011-2022F ($ Million)
Figure 58 Total Number of SMEs in India, 2010-2022F (In Million)
Figure 59 India Digital Signage Market Opportunity Assessment, By Verticals
Figure 60 India Digital Signage Market Revenues, By Indoor Application, 2011-2022F ($ Million)
Figure 61 India Digital Signage Market Revenues, By Outdoor Application, 2011-2022F ($ Million)
Figure 62 India Digital Signage Market Revenue Share, By Region (2015)
Figure 63 Northern India Digital Signage Market Revenues, 2011-2022F ($ Million)
Figure 64 Southern India Digital Signage Market Revenues, 2011-2022F ($ Million)
Figure 65 Western India Digital Signage Market Revenues, 2011-2022F ($ Million)
Figure 66 Eastern India Digital Signage Market Revenues, 2011-2022F ($ Million)
Figure 67 India Digital Signage Display Screen Market Revenues, By Player, 2015 (Thousand Units)
Figure 68 India Digital Signage Display Screen Players’ Market Revenue Share (2015)

List Of Tables

LIST OF TABLES

Table 1 India Digital Signage Display Screens Market Revenues, By Sub-Segment Components, 2011-2015 ($ Million)
Table 2 India Digital Signage Display Screens Market Revenues, By Sub-Segment Components, 2016E-2022F ($ Million)
Table 3 India Digital Signage Display Screens Market Volume, By Sub-Segment Components, 2011-2015 (Thousand Units)
Table 4 India Digital Signage Display Screens Market Volume, By Sub-Segment Components, 2016E-2022F (Thousand Units)
Table 5 India Digital Signage Content Players Market Revenues, By Sub-Segment Components, 2011-2015 ($ Million)
Table 6 India Digital Signage Content Players Market Revenues, By Sub-Segment Components, 2016E-2022F ($ Million)
Table 7 India Digital Signage Content Players Market Volume, By Sub-Segment Components, 2011-2015 (Thousand Units)
Table 8 India Digital Signage Content Players Market Volume, By Sub-Segment Components, 2016E-2022F (Thousand Units)
Table 9 India Digital Signage Software Market Revenues, By Sub-Segments, 2011-2015 ($ Million)
Table 10 India Digital Signage Software Market Revenues, By Sub-Segments, 2016E-2022F ($ Million)
Table 11 India Digital Signage Software Market Volume, By Sub-Segments, 2011-2015 (Thousand Units)
Table 12 India Digital Signage Software Market Volume, By Sub-Segments, 2016E-2022F (Thousand Units)
Table 13 List of Upcoming International Airports in India
Table 14 India Airport Passenger Traffic, 2008-2015, (In Million)
Table 15 List of Upcoming/ Recently Commenced Malls in Tier-I Cities
Table 16 Number of Bank Branches in India, 2009-2015E
Table 17 Number of ATMs in India (as of March 2013)
Table 18 India’s Key Smart City Projects
Table 19 List of Final Approved Greenfield Electronics Manufacturing Clusters (EMC) in India till 2016