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India Air Coolers Market By Organized vs Unorganized, Competition, Forecast & Opportunities, 2024

April 2019 | 88 pages | ID: I7D6294EA95EN
TechSci Research

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India organized air coolers market was valued at $ 267 million in 2017 and is predicted to grow at a CAGR of over 22% during forecast period to surpass $ 886 million by 2024. The growth of the market is attributable to the rising temperature levels, growing middle class population and low prices of air coolers as compared to air conditioners. Moreover, increasing sales of air coolers through online channel, coupled with growing awareness among consumers regarding new technology-based air coolers such as air purification and wall mounted air coolers is anticipated to boost the air coolers market in India during forecast period.

In terms of type, India air coolers market is segmented as residential air coolers and industrial & commercial air coolers, of which industrial & commercial air coolers segment is predicted to grow at the fastest rate during forecast period as industrial buildings are increasingly installing air coolers to provide better working environment to the workers.

Among regions, India air coolers market is categorized into north, east, west and south. Western part of the country is anticipated to grow at the fastest rate during forecast period. West India is also the second largest market for air coolers in India. The growth of the market in the western region of India led by rising mercury level in the region.

Years considered for this report:
  • Historical Years: 2014-2017
  • Base Year: 2018
  • Estimated Year: 2019
  • Forecast Period: 2020-2024
Objective of the Study:
  • To analyze and forecast India air coolers market size.
  • To forecast India air coolers market based on type and regional distribution.
  • To identify drivers and challenges for India air coolers market.
  • To conduct pricing analysis for India air coolers market.
  • To identify and analyze the profile of leading players operating in India air coolers market.
Some of the leading players in India air coolers market are Symphony Limited, Everhome India Private Limited (Kenstar), Bajaj Electricals Ltd., Usha International Limited, Orient Electric Limited, Voltas Limited, Ram Coolers, Groupe SEB India Pvt Limited (Maharaja Whiteline), Khaitan Electricals Ltd., and Blue Star Ltd.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of manufacturers across India. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the product offerings, distribution channels and presence of all major manufacturers across India.

TechSci Research calculated India air coolers market size using a top down approach, wherein data for various applications across various end user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Air coolers manufacturers, distributors and other stakeholders
  • Potential investors
  • Organizations, forums and alliances related to air coolers
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers, partners and end users. The study would also help them in identifying which market segments should be targeted over the coming years in order to strategize investments and capitalize on growth of the market.

Report Scope:

In this report, India air coolers market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Market, By Organized Vs Unorganized
    • India Organized Air Coolers Market, By Type:
      • Residential Air Coolers
      • Industrial & Commercial Air Coolers
    • India Organized Air Coolers Market, By Region:
      • North
      • West
      • South
      • East
Competitive Landscape

Company Profiles: Detailed analysis of the major companies operating in India air coolers market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
  • Profit margin analysis in case of direct and indirect sales channel.
1. PRODUCT OVERVIEW

2. RESEARCH METHODOLOGY

3. ANALYST VIEW

4. GLOBAL AIR COOLERS MARKET OVERVIEW

5. INDIA OVERALL AIR COOLERS MARKET OUTLOOK

5.1. Market Size & Forecast
  5.1.1. By Value & Volume
5.2. Market Share & Forecast
  5.2.1. By Organized Vs Un-organized

6. INDIA ORGANIZED AIR COOLERS MARKET

6.1. Market Size & Forecast
  6.1.1. By Value & Volume
6.2. Market Share & Forecast
  6.2.1. By Type (Residential Air Coolers and Industrial & Commercial Air Coolers)
  6.2.2. By Region
  6.2.3. By Company
6.3. Market Attractiveness Index
  6.3.1. By Type
  6.3.2. By Region

7. INDIA RESIDENTIAL AIR COOLERS MARKET OUTLOOK

7.1. Market Size & Forecast
  7.1.1. By Value & Volume
7.2. Market Share & Forecast
  7.2.1. By Product Type (Desert, Room and Tower Air Coolers)
  7.2.2. By Distribution Channel (Company Owned Store, Online Retail, Hypermarket/ Supermarket, Large Format Retail Stores and Small Format Retail Stores)
7.3. Product Benchmarking
7.4. Pricing Analysis
7.5. Market Attractiveness Index (By Product Type)

8. INDIA INDUSTRIAL & COMMERCIAL AIR COOLERS MARKET OUTLOOK

8.1. Market Size & Forecast
  8.1.1. By Value & Volume
8.2. Market Share & Forecast
  8.2.1. By Product Type (Mobile Commercial Air Coolers and Centralized Air Coolers)
  8.2.2. By Distribution Channel (Distributor/ Supplier/ Dealer Vs Institutional Sales)
8.3. Market Attractiveness Index (By Product Type)

9. SUPPLY CHAIN ANALYSIS

10. IMPORT AND EXPORT ANALYSIS

11. MARKET DYNAMICS

11.1. Drivers
11.2. Challenges

12. MARKET TRENDS & DEVELOPMENTS

13. POLICY & REGULATORY LANDSCAPE

14. INDIA ECONOMIC PROFILE

15. COMPETITIVE LANDSCAPE

15.1. Competition Outlook
15.2. Company Profiles
  15.2.1. Symphony Limited
  15.2.2. Everhome India Private Limited (Kenstar)
  15.2.3. Bajaj Electricals Ltd.
  15.2.4. Usha International Limited
  15.2.5. Orient Electric Limited
  15.2.6. Voltas Limited
  15.2.7. Ram Coolers
  15.2.8. Groupe SEB India Pvt Limited (Maharaja Whiteline)
  15.2.9. Khaitan Electricals Ltd.
  15.2.10. Blue Star Ltd.

16. STRATEGIC RECOMMENDATIONS


LIST OF TABLES

Table 1: Comparison Between Air Cooling Appliances
Table 2: India Number of Households Owning Air Coolers, By Region, 2016 (Million)
Table 3: Shift in Income Distribution in India, By Number of Households (Million)
Table 4: India Residential Air Coolers Prices, By Product Model, By Company, 2019 (USD/Unit)
Table 5: Areas Where Industrial & Commercial Air Coolers Can Be Used
Table 6: Industrial & Commercial Air Coolers Vs. Air Conditioners, By Parameter
Table 7: Symphony Centralized Air Coolers Technical Specifications
Table 8: Symphony Mobile Commercial Air Coolers Technical Specifications
Table 9: Power Consumption at Zero Static Pressure Shall Not Exceed Following Values
Table 10: India Air Coolers Import Duties and Tariffs, 2019

LIST OF FIGURES

Figure 1: India Overall Air Coolers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2014-2024F
Figure 2: India Overall Air Coolers Market Share, By Organized Vs Unorganized, By Value, 2018 & 2024F
Figure 3: India Air Coolers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2014-2024F
Figure 4: India Consumption Patterns (%), By Category, 1990-2002, 2003-2014
Figure 5: India Air Coolers Market Share, By Type, By Value, 2014–2024F
Figure 6: India Air Coolers Market Share, By Region, By Value, 2018 & 2024F
Figure 7: India Air Coolers Market Share, By Region, By Value, 2014–2024F
Figure 8: India Air Coolers Market Share, By Company, By Value, 2018 & 2024F
Figure 9: India Air Coolers Market Attractiveness Index, By Type, By Value, 2019E-2024F
Figure 10: India Air Coolers Market Attractiveness Index, By Region, By Value, 2019E-2024F
Figure 11: India Residential Air Coolers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2014-2024F
Figure 12: India Residential Air Coolers Market Share, By Product Type, By Value, 2014–2024F
Figure 13: India Residential Air Coolers Market Share, By Distribution Channel, By Value, 2014–2024F
Figure 14: India Residential Air Coolers Market, Product Benchmarking, By Value, 2019
Figure 15: India Residential Air Coolers Market Attractiveness Index, By Product Type, By Value, 2019E-2024F
Figure 16: India Industrial & Commercial Air Coolers Market Size, By Value (USD Million), By Volume (Thousand Unit), 2014-2024F
Figure 17: India Industrial & Commercial Air Coolers Market Share, By Product Type, By Value, 2014–2024F
Figure 18: India Industrial & Commercial Air Coolers Market Share, By Distribution Channel, By Value,
2014–2024F
Figure 19: India Industrial & Commercial Air Coolers Market Attractiveness Index, By Product Type, By Value, 2019E-2024F
Figure 20: India Air Cooler Exports, By Value, 2014-2018 (USD Million)
Figure 21: India Air Cooler Imports, By Value, 2014-2018 (USD Million)
Figure 22: Internet Subscribers (Million) and Internet Penetration (Percentage) in India, 2011-2018
Figure 23: Annual Temperature in India, 2014-2018 (Degree Celsius)
Figure 24: India Number of Villages Electrified As Per Five-Year Plan


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