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India Agricultural Equipment Market Outlook to 2017 - High Labor Scarcity and Government Subsidies Driving Agricultural Mechanization

December 2012 | 100 pages | ID: IB8D044E563EN
Ken Research Private Ltd

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EXECUTIVE SUMMARY

The report titled ‘India Agricultural Equipment Market Outlook to 2017 – High Labor Scarcity and Government Subsidies Driving Agricultural Mechanization’ provides a comprehensive analysis of the various aspects such as market size, segmentation, trends and developments and future projections of the tractors, power tillers, threshers, rotavators and combines harvesters as key segments of the market. The report provides the market share and company profiles of major players in major segments. The report also covers the emerging segment of rice transplanters and its growth driving factors in the Indian market.

The Indian agricultural equipment market is experiencing a rapid growth with expected strong potential for future growth as well. In the year 2011, the demand for agricultural machinery in Asia-Pacific region was more than twice than in any other region. In Asia-Pacific, India has remained one of the primary nations which fuelled the growth of the agricultural equipment market. The tractors, power tillers, combine harvesters and rice trans-planters are some of the equipments for which a surge in demand has been witnessed over the past few years.

The tractors account for the largest share in the agricultural equipment market of India representing around ~% of the total market. These are followed by threshers which account for ~% of the market. The power tillers are the third largest segment and hold ~% of the Indian agriculture equipment market.

The tractors market in India is estimated at ~ units annually by sales, which has grown with a CAGR of 11.8% during FY’2006-FY’2012 from ~ units in FY’2006. The Indian tractor market has traditionally been dominated by medium HP tractor segment which includes 31-40 HP tractors. However, a higher growth has been observed in the upper and lower HP segments over the years while the rate of growth in medium HP segment is almost moderate.

The current market for power tillers in India is estimated at ~ units annually by sales. The market for power tillers in India is mainly concentrated in the eastern and southern parts of the country owing to the small land holdings per farmer in these regions and high cultivation of paddy crops. The power tillers market in India is dominated by two players from south India- VST Tillers and Kerala Agro Machinery Corporation Ltd, KAMCO who have the market shares of ~% and ~% respectively.

The combine harvesters market in India is estimated at ~ units annually by sales which have grown by a CAGR of 28.9% since FY’2006 from ~ units annually. The tractor mounted combine harvesters occupy around ~% of the total combine harvesters market in India. This is followed by self-propelled combine harvesters which represent 33.0% of the market. Manufacturers such as Preet Agro Industries Pvt Ltd, Balkar Combines, Vishal Combines, Standard Combines, Kartar Agro Industries Pvt Ltd, Hira Agro Industries and others are some of the manufacturers based in Punjab that have a strong presence in the combine harvester market in India.

The threshers market in India is highly un-organized and is dominated by large number of small and medium scale enterprises (SMEs) located majorly in states of Punjab, Haryana, UP, Bihar, Madhya Pradesh, Gujarat, Maharashtra and Andhra Pradesh. The future growth of the threshers market is estimated at a CAGR of 5.2% during FY’2013-FY’2017 where the market is expected to reach ~ units annually by sales in FY’2017 from ~ units in a year in FY’2013.

The rotavators are being considered better than the conventional tillage equipments among the Indian farmers. These equipments save considerable amount of fuel and accomplish soil pulverization in short time. The rotavators market in India is expected to reach at a size of ~ units in a year in FY’2017 by growing at a CAGR of 20.4% from ~ units in FY’2013.

The market for rice transplanters in India was almost nil 3-4 years back as the rice transplantation was done completely manually with the use of labor. Presently, many small companies in India are importing rice transplanters from China and marketing them in the Indian market. The high subsidies provided by the government are expected to encourage large number of paddy farmers to purchase rice transplanters in coming years. The various state governments provide subsidy up to 50% on the purchase of the machine.

KEY TOPICS COVERED IN THE REPORT
  • The market size of the India agricultural equipment market by value and volume.
  • The market segmentation of the agricultural equipment market by type of product.
  • The market size of the tractors market in India by domestic sales.
  • Market segmentation of the tractors market on the basis of horsepower.
  • Trends and developments in the tractors market in India.
  • Market share of major players in the tractors market in India.
  • Future outlook and projections of the tractors market in India.
  • Market size of the power tillers market in India.
  • Market share and profiles of major players in the power tillers market in India.
  • Future outlook and projections of the power tillers market in India.
  • Market size of the combine harvesters in India.
  • Market segmentation of the combine harvesters market on the basis of working principle.
  • Trends and developments in the combine harvesters market in India.
  • Profiles of major players in the combine harvesters market in India.
  • Future outlook and projections of the combine harvesters market in India.
  • Market size, future outlook and projections of the threshers market in India.
  • Profiles of major players in the threshers market in India.
  • Market size, future outlook and projections of the rotavators market in India.
  • Overview and future outlook of the emerging rice transplanters market in India.
  • SWOT analysis of the rice transplanters market in India.
  • Future outlook and projections of the agricultural equipment market in India.
1. INDIA AGRICULTURAL EQUIPMENT MARKET INTRODUCTION

1.1. Value Chain of the Indian Agricultural Industry and Equipments Used for Different Applications

2. INDIA AGRICULTURAL EQUIPMENT MARKET SIZE BY VALUE AND VOLUME

3. INDIA AGRICULTURAL EQUIPMENT MARKET SEGMENTATION BY TYPE OF PRODUCT, FY’2006-FY’2012


3.1. India Tractors Market Introduction and Size, FY’2006-FY’2012
  3.1.1. India Tractors Market Segmentation by Horsepower, FY’2007-FY’2012
  3.1.2. India Tractors Market Trends and Developments
    Tractor Manufacturers Expanding Manufacturing Capacity to Tap the Demand
    Growing Presence of Indian Tractors in International Markets
  3.1.3. Market Share of Major Players in Indian Tractors Market, FY’2007-FY’2012
  3.1.4. India Tractors Market Company Profiles
    3.1.4.1. Mahindra & Mahindra (Farm Equipment Division)
      Company Overview
      Business Strategies
      Financial Performance
    3.1.4.2. Tractors and Farm Equipment Limited, (TAFE)
      Company Overview
      Business Strategies
      Financial Performance
    3.1.4.3. Escorts
      Company Overview
      Business Strategies
      Financial Performance
  3.1.5. India Tractors Market Future Outlook/Projections, FY’2013-FY’2017
3.2. India Power Tillers Market Introduction and Size, FY’2006-FY’2012
  3.2.1. Market Share of Major Players in India Power Tillers Market, FY’2009–Fy’2012
  3.2.2. Company Profile of Major Players in India Power Tillers Market
    3.2.2.1. VST Tillers Tractors Ltd
      Company Overview
      Business Strategies
      Financial Performance
    3.2.2.2. Kerela Agro Machinery Corporation Ltd, KAMCO
      Company Overview
      Business Strategies
  3.2.3. India Power Tillers Market Future Outlook and Projections, FY’2013-FY’2017
3.3. India Combine Harvesters Market Introduction and Size, FY’2006-FY’2012
  3.3.1. India Combine Harvester Market Segmentation, FY’2011
  3.3.2. India Combine Harvester Market Trends and Developments
    Multinational Companies Eyeing Harvester Market in Punjab
    Companies Offering Customized Harvesters in the Market for Small Farmers
  3.3.3. Company Profile of Major Players in India Combine Harvester Market
    3.3.3.1. CLASS India
      Company Profile
      Business Strategies
      Financial Performance
    3.3.3.2. John Deere India
        Company Overview
        Business Strategies
        Financial Performance
      3.3.3.2.1. Swaraj Enterprise (Division of Mahindra & Mahindra Ltd)
        Company Overview
        Business Strategies
  3.3.4. India Combine Harvester Market Future Outlook/Projections, FY’2013-FY’2017
3.4. India Thresher Market Introduction and Size, FY’2006-FY’2012
  3.4.1. Company Profile of Major Players in India Thresher Market
    3.4.1.1. Sonalika Agro Industries Corporation
      Company Overview
      Business Strategies
  3.4.2. India Thresher Market Future Outlook/Projections, FY’2013-FY’2017
3.5. India Rotavators Market Introduction and Size, FY’2006-FY’2012
  3.5.1. India Rotavators Market Future Outlook and Projections, FY’2013-FY’2017
3.6. Emerging Segment – India Rice Transplanters Market
  3.6.1. Overview
  3.6.2. SWOT Analysis
    Strengths
    Weaknesses
    Opportunities
    Threats
  3.6.3. India Rice Transplanters Market Future Outlook

4. INDIA AGRICULTURE EQUIPMENT MARKET FUTURE OUTLOOK

4.1. Cause and Effect Relationship Between Dependent And Independent Factors Prevailing in Indian Agricultural Equipment Industry
4.2. India Agricultural Equipment Market Future Projections, FY’2013–FY’2017

5. MACRO-ECONOMIC AND INDUSTRY FACTORS: CURRENT AND PROJECTIONS

5.1. India Agriculture Land Area, FY’2006-FY’2017
5.2. India Direct Institutional Credit for Agriculture and Allied Activities, FY’2006-FY’2017
5.3. India Public Sector Expenditure under Agriculture and Allied Activities, FY’2006-FY’2017
5.4. Minimum Support Price for Wheat, FY’2006-FY’2017

6. APPENDIX

6.1. Market Definition
6.2. Abbreviations
6.3. Research Methodology
  Data Collection Methods
  Approach
  Variables (Dependent and Independent)
  Multi Factor Based Sensitivity Model
  Final Conclusion
6.4. Disclaimer

LIST OF FIGURES

Figure 1: India Agricultural Industry Value Chain and Equipments Used
Figure 2: India Agricultural Equipment Market Size by Sales in Units, FY’2006-FY’2012
Figure 3: India GDP and Contribution of Agricultural Sector in the Overall GDP in INR Crores and in Percentage, FY’2006-FY2011
Figure 4 : India Agriculture Equipment Market Segmentation by Product Type in Percentage, FY’2006-FY’2012
Figure 5 : India Tractors Market Size by Sales in Units, FY’2006-FY’2012
Figure 6 : India Tractors Market Segmentation by Horsepower, FY’2007-FY’2012
Figure 7: Trend in Tractor Manufacturing Capacity Expansion by Key OEMS in Units, FY’2009-FY-2012
Figure 8 : India Tractor Exports in Units, FY’2006-FY’2012
Figure 9: Market Share of Major Players in India Tractors Market in Percentage, FY’2007-FY’2012
Figure 10 : India Tractors Market by Sales in Units, FY’2013-FY’2017
Figure 11 : India Power Tillers Market by Sales in Units, FY’2006-FY’2012
Figure 12: Market Share of Major Players in India Power Tillers Market in Percentage, FY’2009-FY’2012
Figure 13: VST Tillers Tractors Revenue in INR Crores, FY’2008-FY’2012
Figure 14: VST Tillers Tractors Ltd Profit after Tax (PAT) in INR Crores, FY’2008-FY’2012
Figure 15: India Power Tillers Market by Sales in Units, FY’2013-FY’2017
Figure 16 : India Combine Harvesters Market by Sales in Units, FY’2006-FY’2012
Figure 17 : India Combine Harvester Market Segmentation by Self Propelled, Tractor-Mounted and Track Type in Percentage, FY’2011
Figure 18 : India Self-Propelled Type Combine Harvester Segmentation by Large Self and Small Self Type in Percentage, FY’2011
Figure 19: India Combine Harvester Market by Sales in Units, FY’2013-FY’2017
Figure 20: India Thresher Market by Sales in Units, FY’2006-FY’2012
Figure 21: India Thresher Market by Sales in Units, FY’2013-FY’2017
Figure 22: India Rotavators Market by Sales in Units, FY’2006-FY’2012
Figure 23: India Rotavators Market by Sales in Units, FY’2013-FY’2017
Figure 25: India Agricultural Land Area in Million Hectares, FY’2006-FY’2017
Figure 26: India Direct Institutional Credit for Agriculture and Allied Activities in USD Million, FY’2006-FY’2017
Figure 27: India Public Sector Expenditure under Agriculture and Allied Activities in USD Millions, FY’2006-FY’2017
Figure 28: India Minimum Support Price for Wheat in USD per Quintal, FY’2006-FY’2017

LIST OF TABLES

Table 1: Indian Agricultural Equipment Market Size by Value in INR Million and USD Million, FY’2012
Table 2: India State-wise Sales of Tractors in Percentage, FY’2006-FY’2012
Table 3 : India Tractor Institutional Sales in Units, FY’2006-FY’2012
Table 4: India Tractor Production in Units, FY’2006-FY’2011
Table 5: Capacity Expansion Projects by Key OEMs
Table 6: India Manufacturer-wise and State-wise Tractor Sales in Units, FY’2012
Table 7: Cause and Effect Relationship Analysis between Industry Factors and Expected Agricultural Equipment Market Prospects
Table 8: Correlation Matrix for India Agricultural Equipment Market
Table 9: Regression Coefficients Output


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