Heated Towel Rail Market Size, Share & Trends Analysis Report By Product (Electric, Hydronic), By Application (Commercial, Residential), By Region (North America, Europe, Asia Pacific, Latin America, MEA), And Segment Forecasts, 2025 - 2030
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Heated Towel Rail Market Growth & Trends
The global heated towel rail market size is expected t%li%reach USD 2.23 billion by 2030, registering a CAGR of 11.1% from 2025 t%li%2030, according t%li%a new report by Grand View Research, Inc. Growing demand for the cozy comfort of warm towels and moist free bathroom environment, particularly in winter season across the globe, is driving the need for heated towel rail among consumers. In addition, increasing technological advancements and improvement in providing more functional fittings for bathrooms and kitchen are helping derive higher penetration of heated towel rails among the residential and commercial sectors.
A heated towel rail offers the benefit of serving dry and warm towels, which are not only useful in humid and cold weather climates but als%li%keeps the bathroom hygienic as dry towel minimizes the chances of a damp breeding ground for germs. There are tw%li%main types of highly efficient heated towel rails, which are electric and hydronic. Electric towel rails offer low energy consumption and usually consume the same power as a standard light bulb, and thus the market witnesses higher penetration of these models among consumers.
Hydronic models of towel rail utilize hot water plumbing t%li%produce heat by running hot water through the rail, which requires connectivity t%li%the central heating system or specific hydronic heating system. The increasing emergence of hydronic towel rails has been gaining traction among consumers as a large number of millennials are investing in new houses or home remodeling projects. According t%li%studies by HomeAdvisor, millennials are investing in a greater number of home improvement projects each year compared t%li%other age groups.
Rising trends across design, color, finish, and material in the heated towel rail industry are augmenting the product demand. For instance, the emergence of white, black, and rose gold finishes has been gaining popularity among consumers in the industry. Moreover, higher attraction towards black heated towel rails and bathroom fixtures has popularized the color in the bathroom accessories industry. For instance, in 2019, Warmup expanded its towel warmer collection with the introduction of new towel single bars and a full heated ladder available in brushed, polished, or new matte black finishes.
In terms of product, electric towel rails held a dominant position in the market in 2019. Electric towel rails are available in tw%li%formats of hardwired or plug-in both of which provide easier installation processes. Increasing preference of consumers residing in high rise buildings and apartments for electric towel rails owing t%li%lack of central heating system in the buildings is als%li%ramping up the demand for the product.
The commercial sector emerged as the largest application segment with a revenue-based share of 61.0% in 2019. With the increasing expansion of the real estate as well as commercial construction, the market is bound t%li%witness growth in the bathroom fittings industry, which is likely t%li%propel the demand for heated towel rails in these segments. According t%li%the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 t%li%USD 125.78 billion in 2017.
Europe dominated the market with a revenue-based share of 40.2% in 2019. This region comprises countries with the lowest temperatures, which increases the usage of heated towel rail in the region. Moreover, increasing destructions caused by covid-19 impact in the region have compelled customers t%li%adopt heating products and appliances, which is likely t%li%cause higher growth prospects. According t%li%a blog by World Economic Forum, in June 2020, various home furnishing goods, including electrically heated towel racks, have been gaining higher demand among residential consumers.
Heated Towel Rail Market Report Highlights
Heated Towel Rail Market Growth & Trends
The global heated towel rail market size is expected t%li%reach USD 2.23 billion by 2030, registering a CAGR of 11.1% from 2025 t%li%2030, according t%li%a new report by Grand View Research, Inc. Growing demand for the cozy comfort of warm towels and moist free bathroom environment, particularly in winter season across the globe, is driving the need for heated towel rail among consumers. In addition, increasing technological advancements and improvement in providing more functional fittings for bathrooms and kitchen are helping derive higher penetration of heated towel rails among the residential and commercial sectors.
A heated towel rail offers the benefit of serving dry and warm towels, which are not only useful in humid and cold weather climates but als%li%keeps the bathroom hygienic as dry towel minimizes the chances of a damp breeding ground for germs. There are tw%li%main types of highly efficient heated towel rails, which are electric and hydronic. Electric towel rails offer low energy consumption and usually consume the same power as a standard light bulb, and thus the market witnesses higher penetration of these models among consumers.
Hydronic models of towel rail utilize hot water plumbing t%li%produce heat by running hot water through the rail, which requires connectivity t%li%the central heating system or specific hydronic heating system. The increasing emergence of hydronic towel rails has been gaining traction among consumers as a large number of millennials are investing in new houses or home remodeling projects. According t%li%studies by HomeAdvisor, millennials are investing in a greater number of home improvement projects each year compared t%li%other age groups.
Rising trends across design, color, finish, and material in the heated towel rail industry are augmenting the product demand. For instance, the emergence of white, black, and rose gold finishes has been gaining popularity among consumers in the industry. Moreover, higher attraction towards black heated towel rails and bathroom fixtures has popularized the color in the bathroom accessories industry. For instance, in 2019, Warmup expanded its towel warmer collection with the introduction of new towel single bars and a full heated ladder available in brushed, polished, or new matte black finishes.
In terms of product, electric towel rails held a dominant position in the market in 2019. Electric towel rails are available in tw%li%formats of hardwired or plug-in both of which provide easier installation processes. Increasing preference of consumers residing in high rise buildings and apartments for electric towel rails owing t%li%lack of central heating system in the buildings is als%li%ramping up the demand for the product.
The commercial sector emerged as the largest application segment with a revenue-based share of 61.0% in 2019. With the increasing expansion of the real estate as well as commercial construction, the market is bound t%li%witness growth in the bathroom fittings industry, which is likely t%li%propel the demand for heated towel rails in these segments. According t%li%the Office of National Statistics, the hospitality industry in the U.K. grew from USD 110.37 billion in 2015 t%li%USD 125.78 billion in 2017.
Europe dominated the market with a revenue-based share of 40.2% in 2019. This region comprises countries with the lowest temperatures, which increases the usage of heated towel rail in the region. Moreover, increasing destructions caused by covid-19 impact in the region have compelled customers t%li%adopt heating products and appliances, which is likely t%li%cause higher growth prospects. According t%li%a blog by World Economic Forum, in June 2020, various home furnishing goods, including electrically heated towel racks, have been gaining higher demand among residential consumers.
Heated Towel Rail Market Report Highlights
- The electric segment dominated the market with a share of 70.7% in 2024. This can be attributed t%li%its convenience and ease of installation.Electric heated towel rails offer quick heating, making them beneficial t%li%consumers seeking immediate comfort in their bathrooms.
- The commercial segment dominated the market with the largest revenue share in 2024 due t%li%the significant investments made by the hospitality industry. Hotels, spas, and resorts prioritize the comfort of guests and luxury, making heated towel rails an essential feature in their facilities.
- The Europe heated towel rail market held the largest revenue share of 39.3% in 2024 due t%li%the region's cold climate, which drives demand for effective heating solutions in bathrooms.
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. HEATED TOWEL RAIL MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. HEATED TOWEL RAIL MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Heated Towel Rail Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Electric
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Hydronic
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. HEATED TOWEL RAIL MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
6.1. Heated Towel Rail Market, by Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
6.3.1. Residential
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Commercial
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. HEATED TOWEL RAIL MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Heated Towel Rail Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia & Netherlands
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. UAE
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. HEATED TOWEL RAIL MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
8.8.1. Amba Products
8.8.1.1. Company Overview
8.8.1.2. Financial Performance
8.8.1.3. Product Portfolios
8.8.1.4. Strategic Initiatives
8.8.2. WarmlyYours.com, Inc.
8.8.2.1. Company Overview
8.8.2.2. Financial Performance
8.8.2.3. Product Portfolios
8.8.2.4. Strategic Initiatives
8.8.3. Stelrad Limited
8.8.3.1. Company Overview
8.8.3.2. Financial Performance
8.8.3.3. Product Portfolios
8.8.3.4. Strategic Initiatives
8.8.4. Vogue (UK) LTD
8.8.4.1. Company Overview
8.8.4.2. Financial Performance
8.8.4.3. Product Portfolios
8.8.4.4. Strategic Initiatives
8.8.5. MARGAROLI SRL
8.8.5.1. Company Overview
8.8.5.2. Financial Performance
8.8.5.3. Product Portfolios
8.8.5.4. Strategic Initiatives
8.8.6. Zehnder Group AG
8.8.6.1. Company Overview
8.8.6.2. Financial Performance
8.8.6.3. Product Portfolios
8.8.6.4. Strategic Initiatives
8.8.7. Ecolec
8.8.7.1. Company Overview
8.8.7.2. Financial Performance
8.8.7.3. Product Portfolios
8.8.7.4. Strategic Initiatives
8.8.8. Kudox
8.8.8.1. Company Overview
8.8.8.2. Financial Performance
8.8.8.3. Product Portfolios
8.8.8.4. Strategic Initiatives
8.8.9. PORCELANOSA Grupo A.I.E.
8.8.9.1. Company Overview
8.8.9.2. Financial Performance
8.8.9.3. Product Portfolios
8.8.9.4. Strategic Initiatives
8.8.10. Bathroom Butler
8.8.10.1. Company Overview
8.8.10.2. Financial Performance
8.8.10.3. Product Portfolios
8.8.10.4. Strategic Initiatives
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot
CHAPTER 3. HEATED TOWEL RAIL MARKET VARIABLES, TRENDS & SCOPE
3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Profit Margin Analysis (Industry-level)
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Market Opportunities
3.3.4. Market Challenges
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies
CHAPTER 4. CONSUMER BEHAVIOR ANALYSIS
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
CHAPTER 5. HEATED TOWEL RAIL MARKET: PRODUCT ESTIMATES & TREND ANALYSIS
5.1. Heated Towel Rail Market, by Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Market Estimates & Forecasts, by Product, 2018 - 2030 (USD Million)
5.3.1. Electric
5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
5.3.2. Hydronic
5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 6. HEATED TOWEL RAIL MARKET: APPLICATION ESTIMATES & TREND ANALYSIS
6.1. Heated Towel Rail Market, by Application: Key Takeaways
6.2. Application Movement Analysis & Market Share, 2024 & 2030
6.3. Market Estimates & Forecasts, by Application, 2018 - 2030 (USD Million)
6.3.1. Residential
6.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
6.3.2. Commercial
6.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 7. HEATED TOWEL RAIL MARKET: REGIONAL ESTIMATES & TREND ANALYSIS
7.1. Heated Towel Rail Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Market Estimates & Forecasts, by region, 2018 - 2030 (USD Million)
7.3.1. North America
7.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.2. U.S.
7.3.1.2.1. Key country dynamics
7.3.1.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.3. Canada
7.3.1.3.1. Key country dynamics
7.3.1.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.1.4. Mexico
7.3.1.4.1. Key country dynamics
7.3.1.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2. Europe
7.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.2. UK
7.3.2.2.1. Key country dynamics
7.3.2.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.3. Germany
7.3.2.3.1. Key country dynamics
7.3.2.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.4. France
7.3.2.4.1. Key country dynamics
7.3.2.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.5. Italy
7.3.2.5.1. Key country dynamics
7.3.2.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.2.6. Spain
7.3.2.6.1. Key country dynamics
7.3.2.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3. Asia Pacific
7.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.2. China
7.3.3.2.1. Key country dynamics
7.3.3.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.3. India
7.3.3.3.1. Key country dynamics
7.3.3.3.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.4. Japan
7.3.3.4.1. Key country dynamics
7.3.3.4.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.5. Australia & Netherlands
7.3.3.5.1. Key country dynamics
7.3.3.5.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.3.6. South Korea
7.3.3.6.1. Key country dynamics
7.3.3.6.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4. Latin America
7.3.4.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.4.2. Brazil
7.3.4.2.1. Key country dynamics
7.3.4.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5. Middle East & Africa
7.3.5.1. Market estimates and forecast, 2018 - 2030 (USD Million)
7.3.5.2. UAE
7.3.5.2.1. Key country dynamics
7.3.5.2.2. Market estimates and forecast, 2018 - 2030 (USD Million)
CHAPTER 8. HEATED TOWEL RAIL MARKET: COMPETITIVE ANALYSIS
8.1. Recent Developments & Impact Analysis, by Key Market Participants
8.2. Company Categorization
8.3. Participant’s Overview
8.4. Financial Performance
8.5. Product Benchmarking
8.6. Company Heat Map Analysis
8.7. Strategy Mapping
8.8. Company Profiles
8.8.1. Amba Products
8.8.1.1. Company Overview
8.8.1.2. Financial Performance
8.8.1.3. Product Portfolios
8.8.1.4. Strategic Initiatives
8.8.2. WarmlyYours.com, Inc.
8.8.2.1. Company Overview
8.8.2.2. Financial Performance
8.8.2.3. Product Portfolios
8.8.2.4. Strategic Initiatives
8.8.3. Stelrad Limited
8.8.3.1. Company Overview
8.8.3.2. Financial Performance
8.8.3.3. Product Portfolios
8.8.3.4. Strategic Initiatives
8.8.4. Vogue (UK) LTD
8.8.4.1. Company Overview
8.8.4.2. Financial Performance
8.8.4.3. Product Portfolios
8.8.4.4. Strategic Initiatives
8.8.5. MARGAROLI SRL
8.8.5.1. Company Overview
8.8.5.2. Financial Performance
8.8.5.3. Product Portfolios
8.8.5.4. Strategic Initiatives
8.8.6. Zehnder Group AG
8.8.6.1. Company Overview
8.8.6.2. Financial Performance
8.8.6.3. Product Portfolios
8.8.6.4. Strategic Initiatives
8.8.7. Ecolec
8.8.7.1. Company Overview
8.8.7.2. Financial Performance
8.8.7.3. Product Portfolios
8.8.7.4. Strategic Initiatives
8.8.8. Kudox
8.8.8.1. Company Overview
8.8.8.2. Financial Performance
8.8.8.3. Product Portfolios
8.8.8.4. Strategic Initiatives
8.8.9. PORCELANOSA Grupo A.I.E.
8.8.9.1. Company Overview
8.8.9.2. Financial Performance
8.8.9.3. Product Portfolios
8.8.9.4. Strategic Initiatives
8.8.10. Bathroom Butler
8.8.10.1. Company Overview
8.8.10.2. Financial Performance
8.8.10.3. Product Portfolios
8.8.10.4. Strategic Initiatives
