Global UV Filter Market for Personal Care Products, December 2016
According to a new market report published by Lucintel, the future of the global UV filter market for personal care products looks very promising with opportunities in organic and inorganic UV filter. The global UV filter market for personal care products is expected to reach an estimated $672 million by 2021 and it is forecast to grow at a CAGR of 3.1% by value from 2016 to 2021. The major drivers of growth for this market are increasing awareness of consumers about the potentially harmful effects of UV rays and strong demand for anti-aging products.
In this market, organic and inorganic UV filters are used. On the basis of its comprehensive research, Lucintel forecasts that the inorganic UV filter is expected to show above average growth during the forecast period.
Within the global UV filter market for personal care products, the organic UV filter is expected to remain the largest market. There has been increased usage of UV filters in sun care products because organic UV filters absorb the ultraviolet light and convert it into a small amount of heat. UV filters are also compatible with inorganic ingredients, which would spur growth for this segment over the forecast period.
For business expansion, the report suggests innovation and new product development to produce UV filters which have excellent transparency, outstanding dispersing properties, and better functional benefits for the end user. The report further suggests the development of partnerships with customers to develop user friendly UV filters for sun care products.
This unique report from Lucintel will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market.
This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In today’s challenging economy, you need every advantage that you can find.
In this market, organic and inorganic UV filters are used. On the basis of its comprehensive research, Lucintel forecasts that the inorganic UV filter is expected to show above average growth during the forecast period.
Within the global UV filter market for personal care products, the organic UV filter is expected to remain the largest market. There has been increased usage of UV filters in sun care products because organic UV filters absorb the ultraviolet light and convert it into a small amount of heat. UV filters are also compatible with inorganic ingredients, which would spur growth for this segment over the forecast period.
For business expansion, the report suggests innovation and new product development to produce UV filters which have excellent transparency, outstanding dispersing properties, and better functional benefits for the end user. The report further suggests the development of partnerships with customers to develop user friendly UV filters for sun care products.
This unique report from Lucintel will provide you with valuable information, insights, and tools needed to identify new growth opportunities and operate your business successfully in this market.
This report will save hundreds of hours of your own personal research time and will significantly benefit you in expanding your business in this market. In today’s challenging economy, you need every advantage that you can find.
1. EXECUTIVE SUMMARY
2. UV FILTER MARKET BACKGROUND AND CLASSIFICATIONS
2.1: Introduction
2.2.1: Industry Classification
2.2: Supply Chain of Global UV Filter for Personal Care Products
3. MARKET TRENDS AND FORECAST ANALYSIS
3.1: Global UV Filter Market for Personal Care Product Analysis: 2015
3.1.1: Global UV Filter Market by Segment
3.1.2 Global UV Filter Market by Ingredient Type
3.1.3 Global UV Filter Market by Application
3.1.4 Regional Analysis
3.2: Market Trend Analysis of UV Filter Market for Personal Care Products from 2010 to 2015
Global UV filter market for personal care products size by UV filter type:
Organic
Inorganic
Global UV filter market for personal care products size by UV filter ingredient type:
EHMC
BMBM
ZNO
TiO2
OCR
HMS
Others
Global UV filter market for personal care products size by application type:
Skin care
Hair care
Others
3.2.1: Macroeconomic Trends
3.2.2: Global UV Filter Market Trends for Personal Care Products by Region
3.2.2.1: Trends in North American UV Filter Market
3.2.2.2: Trends in European UV Filter Market
3.2.2.3: Trends in Asia Pacific UV Filter Market
3.2.2.4: Trends in ROW UV Filter Market
3.2.3: Industry Driver and Challenges
3.3: Global UV Filter Market Forecast for Personal Care Products 2016 to 2021
Global UV filter market for personal care products size by UV filter type:
Organic
Inorganic
Global UV filter market for personal care products size by UV filter ingredient type:
EHMC
BMBM
ZNO
TiO2
OCR
HMS
Others
Global UV filter market for personal care products size by application type:
Skin care
Hair care
Others
3.3.1: Macroeconomic Forecast
3.3.2: Global UV Filter Market Forecast for Personal Care Products
4. COMPETITIVE ANALYSIS
4.1: Market Concentration
4.2: Product Portfolio
4.3: Market Share Analysis
4.4: Geographical Reach
4.5: Porter’s Five Forces Analysis of Global UV filter Market for Personal Care Product Industry
5. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS
5.1: Growth Opportunities Analysis
5.2: Emerging Trends in Global UV Filter Market for Personal Care Products
5.3: Strategic Analysis
5.3.1: New Product Development
5.3.2: Mergers and Acquisitions in the Global UV Filter Market for Personal Care Products
6. COMPANY PROFILES OF LEADING PLAYERS
2. UV FILTER MARKET BACKGROUND AND CLASSIFICATIONS
2.1: Introduction
2.2.1: Industry Classification
2.2: Supply Chain of Global UV Filter for Personal Care Products
3. MARKET TRENDS AND FORECAST ANALYSIS
3.1: Global UV Filter Market for Personal Care Product Analysis: 2015
3.1.1: Global UV Filter Market by Segment
3.1.2 Global UV Filter Market by Ingredient Type
3.1.3 Global UV Filter Market by Application
3.1.4 Regional Analysis
3.2: Market Trend Analysis of UV Filter Market for Personal Care Products from 2010 to 2015
Global UV filter market for personal care products size by UV filter type:
Organic
Inorganic
Global UV filter market for personal care products size by UV filter ingredient type:
EHMC
BMBM
ZNO
TiO2
OCR
HMS
Others
Global UV filter market for personal care products size by application type:
Skin care
Hair care
Others
3.2.1: Macroeconomic Trends
3.2.2: Global UV Filter Market Trends for Personal Care Products by Region
3.2.2.1: Trends in North American UV Filter Market
3.2.2.2: Trends in European UV Filter Market
3.2.2.3: Trends in Asia Pacific UV Filter Market
3.2.2.4: Trends in ROW UV Filter Market
3.2.3: Industry Driver and Challenges
3.3: Global UV Filter Market Forecast for Personal Care Products 2016 to 2021
Global UV filter market for personal care products size by UV filter type:
Organic
Inorganic
Global UV filter market for personal care products size by UV filter ingredient type:
EHMC
BMBM
ZNO
TiO2
OCR
HMS
Others
Global UV filter market for personal care products size by application type:
Skin care
Hair care
Others
3.3.1: Macroeconomic Forecast
3.3.2: Global UV Filter Market Forecast for Personal Care Products
4. COMPETITIVE ANALYSIS
4.1: Market Concentration
4.2: Product Portfolio
4.3: Market Share Analysis
4.4: Geographical Reach
4.5: Porter’s Five Forces Analysis of Global UV filter Market for Personal Care Product Industry
5. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS
5.1: Growth Opportunities Analysis
5.2: Emerging Trends in Global UV Filter Market for Personal Care Products
5.3: Strategic Analysis
5.3.1: New Product Development
5.3.2: Mergers and Acquisitions in the Global UV Filter Market for Personal Care Products
6. COMPANY PROFILES OF LEADING PLAYERS
LIST OF FIGURES
CHAPTER 2. UV FILTER MARKET BACKGROUND AND CLASSIFICATIONS
Figure 2.1: Different types of UV rays
Figure 2.2: Classification of Global UV Filter market
Figure 2.3: Working Mode of Organic UV Filter
Figure 2.4: Chemical Structure of Ethylhexyl Methoxicinnamate
Figure 2.5: Chemical Structure of Butyl methoxydibenzoylmethane
Figure 2.6: Chemical Structure of 4-Methylbenzylidene camphor
Figure 2.7: Chemical Structure of Benzophenone-3
Figure 2.8: Chemical Structure of Isoamyl P-Methoxicinnamate
Figure 2.9: Chemical Structure of Phenylbenzimidazole Sulphonic acid
Figure 2.10: Chemical Structure of Octyl Salicylate
Figure 2.11: Chemical Structure of Homosalate
Figure 2.12: Chemical Structure of Octocrylene
Figure 2.13: Chemical Structure of Octyl Triazone
Figure 2.14: Working Mode of Inorganic UV Filter
Figure 2.15: A Picture Titanium dioxide
Figure 2.16: A Picture Zinc oxide
Figure 2.17: Supply Chain for UV Filter Manufacturers in Personal Care Product Market
CHAPTER 3. MARKET TRENDS AND FORECAST ANALYSIS
Figure 3.1: Global UV Filter Demand ($M) as Compared to Total Personal Care Ingredient Demand in 2015
Figure 3.2: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Segment in 2015
Figure 3.3: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Segment in 2015
Figure 3.4: Global UV Filter Market (Million Pounds) in Terms of Personal Care Product Distribution by Segment in 2015
Figure 3.5 Global UV Filter Market (Million Pounds) in Terms of Personal Care Ingredient Distribution by Type in 2015
Figure 3.6: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Application in 2015
Figure 3.7: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Region in 2015
Figure 3.8: Trends of Global UV Filter Market for Personal Care Products from 2010 to 2015
Figure 3.9: CAGR of the Global UV Filter Market for Personal Care Products from 2010 to 2015
Figure 3.10: Growth of the Global UV Filter Market for Personal Care Products 2014 to 2015
Figure 3.11: Trends of the Global UV Filter Market (Million Pounds) for Personal Care Products from 2010-2015
Figure 3.12: Trends of Global GDP Growth Rate
Figure 3.13: Trends of Global Population Growth Rate
Figure 3.14: Trends of Global Inflation Rate
Figure 3.15: Trends of Regional GDP Growth Rate
Figure 3.16: Trends of Regional Population Growth Rate
Figure 3.17: Trends of Regional Inflation Rate
Figure 3.18: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products Distribution by Region in 2010
Figure 3.19: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2010
Figure 3.20: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2015
Figure 3.21: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2015
Figure 3.22: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Regions 2010 vs. 2015
Figure 3.23: Trends of the Global UV Filter Market ($M) in Terms of Personal Care Products in North America from 2010 to 2015
Figure 3.24: Trends of the Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products in Europe from 2010 to 2015
Figure 3.25: Trends of the Global UV Filter Market in Terms of Distribution of Personal Care Products in Asia from 2010 to 2015
Figure 3.26: Trends of the Global UV Filter Market in Terms of Distribution of Personal Care Products in ROW from 2010 to 2015
Figure 3.27: Drivers and Challenges in Global UV Filter Market for Personal Care Products
Figure 3.28: Forecast of Global GDP Growth Rate
Figure 3.29: Forecast of Global Inflation Rate
Figure 3.31: Forecast of Regional GDP Growth Rate
Figure 3.32: Regional Population Growth Rate Forecast
Figure 3.33: Regional Inflation Rate Forecast
Figure 3.34: Forecast for Global UV Filter Market ($M) for Personal Care Products from 2016 to 2021
Figure 3.35: Forecast for Global UV Filter Market (M lbs) for Personal Care Products from 2016 to 2021
Figure 3.36: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2016
Figure 3.37: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2016
Figure 3.38: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2021
Figure 3.39: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2021
CHAPTER 4. COMPETITIVE ANALYSIS
Figure 4.1: Market Share Analysis In Terms Of Top Five Suppliers in Global UV Filter Market for Personal Care Product in 2015 (Source: Lucintel)
Figure 4.2: Industry-wide UV Filter Product Map Based on UV Filter Type
Figure 4.3: Industry-wide UV Filter Product Map Based on UV Filter Ingredients Type
Figure 4.4: Market Share Analysis of UV Filter Manufacturers for Personal Care Products in 2015
Figure 4.5: Geographical Footprint of UV Filter Manufacturers
Figure 4.6: Porter Five Force Industry Analysis for UV Filter
CHAPTER 5. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS
Figure 5.1: Opportunities in the Global UV Filter Market in Terms of Distribution of Personal Care Products by Regions from 2016 to 2021
Figure 5.2: Emerging Trends in the Global UV Filter Market for Personal Care Products
Figure 5.3: Sun Protection Lip Treatment (Source: Shiseido)
Figure 5.4: L’Oreal color protecting shampoo (Source: L’oreal)
Figure 5.5: A Picture of Product for Care Eyes from UV rays (Source: Shishedo).
Figure 5.6: A Picture of Sunscreen for Children (Source: Nivea)
Figure 5.7: Strategic Initiatives by Competitors in 2015
Figure 5.8: Strategic Initiatives by Competitors in 2014
Figure 5.9: YoY Comparison of Strategic Initiatives by Competitors in the Global UV Filter Market for Personal Care Product
Figure 5.10: Composites ACT-50 non Nano Composite Powder
Figure 5.11: A Picture of Galaxy SunBeat
CHAPTER 2. UV FILTER MARKET BACKGROUND AND CLASSIFICATIONS
Figure 2.1: Different types of UV rays
Figure 2.2: Classification of Global UV Filter market
Figure 2.3: Working Mode of Organic UV Filter
Figure 2.4: Chemical Structure of Ethylhexyl Methoxicinnamate
Figure 2.5: Chemical Structure of Butyl methoxydibenzoylmethane
Figure 2.6: Chemical Structure of 4-Methylbenzylidene camphor
Figure 2.7: Chemical Structure of Benzophenone-3
Figure 2.8: Chemical Structure of Isoamyl P-Methoxicinnamate
Figure 2.9: Chemical Structure of Phenylbenzimidazole Sulphonic acid
Figure 2.10: Chemical Structure of Octyl Salicylate
Figure 2.11: Chemical Structure of Homosalate
Figure 2.12: Chemical Structure of Octocrylene
Figure 2.13: Chemical Structure of Octyl Triazone
Figure 2.14: Working Mode of Inorganic UV Filter
Figure 2.15: A Picture Titanium dioxide
Figure 2.16: A Picture Zinc oxide
Figure 2.17: Supply Chain for UV Filter Manufacturers in Personal Care Product Market
CHAPTER 3. MARKET TRENDS AND FORECAST ANALYSIS
Figure 3.1: Global UV Filter Demand ($M) as Compared to Total Personal Care Ingredient Demand in 2015
Figure 3.2: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Segment in 2015
Figure 3.3: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Segment in 2015
Figure 3.4: Global UV Filter Market (Million Pounds) in Terms of Personal Care Product Distribution by Segment in 2015
Figure 3.5 Global UV Filter Market (Million Pounds) in Terms of Personal Care Ingredient Distribution by Type in 2015
Figure 3.6: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Application in 2015
Figure 3.7: Global UV Filter Market ($M) in Terms of Personal Care Product Distribution by Region in 2015
Figure 3.8: Trends of Global UV Filter Market for Personal Care Products from 2010 to 2015
Figure 3.9: CAGR of the Global UV Filter Market for Personal Care Products from 2010 to 2015
Figure 3.10: Growth of the Global UV Filter Market for Personal Care Products 2014 to 2015
Figure 3.11: Trends of the Global UV Filter Market (Million Pounds) for Personal Care Products from 2010-2015
Figure 3.12: Trends of Global GDP Growth Rate
Figure 3.13: Trends of Global Population Growth Rate
Figure 3.14: Trends of Global Inflation Rate
Figure 3.15: Trends of Regional GDP Growth Rate
Figure 3.16: Trends of Regional Population Growth Rate
Figure 3.17: Trends of Regional Inflation Rate
Figure 3.18: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products Distribution by Region in 2010
Figure 3.19: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2010
Figure 3.20: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2015
Figure 3.21: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2015
Figure 3.22: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Regions 2010 vs. 2015
Figure 3.23: Trends of the Global UV Filter Market ($M) in Terms of Personal Care Products in North America from 2010 to 2015
Figure 3.24: Trends of the Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products in Europe from 2010 to 2015
Figure 3.25: Trends of the Global UV Filter Market in Terms of Distribution of Personal Care Products in Asia from 2010 to 2015
Figure 3.26: Trends of the Global UV Filter Market in Terms of Distribution of Personal Care Products in ROW from 2010 to 2015
Figure 3.27: Drivers and Challenges in Global UV Filter Market for Personal Care Products
Figure 3.28: Forecast of Global GDP Growth Rate
Figure 3.29: Forecast of Global Inflation Rate
Figure 3.31: Forecast of Regional GDP Growth Rate
Figure 3.32: Regional Population Growth Rate Forecast
Figure 3.33: Regional Inflation Rate Forecast
Figure 3.34: Forecast for Global UV Filter Market ($M) for Personal Care Products from 2016 to 2021
Figure 3.35: Forecast for Global UV Filter Market (M lbs) for Personal Care Products from 2016 to 2021
Figure 3.36: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2016
Figure 3.37: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2016
Figure 3.38: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2021
Figure 3.39: Global UV Filter Market ($M) in Terms of Distribution of Personal Care Products by Region in 2021
CHAPTER 4. COMPETITIVE ANALYSIS
Figure 4.1: Market Share Analysis In Terms Of Top Five Suppliers in Global UV Filter Market for Personal Care Product in 2015 (Source: Lucintel)
Figure 4.2: Industry-wide UV Filter Product Map Based on UV Filter Type
Figure 4.3: Industry-wide UV Filter Product Map Based on UV Filter Ingredients Type
Figure 4.4: Market Share Analysis of UV Filter Manufacturers for Personal Care Products in 2015
Figure 4.5: Geographical Footprint of UV Filter Manufacturers
Figure 4.6: Porter Five Force Industry Analysis for UV Filter
CHAPTER 5. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS
Figure 5.1: Opportunities in the Global UV Filter Market in Terms of Distribution of Personal Care Products by Regions from 2016 to 2021
Figure 5.2: Emerging Trends in the Global UV Filter Market for Personal Care Products
Figure 5.3: Sun Protection Lip Treatment (Source: Shiseido)
Figure 5.4: L’Oreal color protecting shampoo (Source: L’oreal)
Figure 5.5: A Picture of Product for Care Eyes from UV rays (Source: Shishedo).
Figure 5.6: A Picture of Sunscreen for Children (Source: Nivea)
Figure 5.7: Strategic Initiatives by Competitors in 2015
Figure 5.8: Strategic Initiatives by Competitors in 2014
Figure 5.9: YoY Comparison of Strategic Initiatives by Competitors in the Global UV Filter Market for Personal Care Product
Figure 5.10: Composites ACT-50 non Nano Composite Powder
Figure 5.11: A Picture of Galaxy SunBeat
LIST OF TABLES
CHAPTER 1. EXECUTIVE SUMMARY
Table 1.1 UV Filter market for personal care products parameters and attributes–materials perspective
Table 1.2 UV Filter market for personal care products parameters and attributes–end product market perspective
CHAPTER 2. UV FILTER MARKET BACKGROUND AND CLASSIFICATIONS
Table 2.1: UV Filter ingredients types for personal care products
CHAPTER 3. MARKET TRENDS AND FORECAST ANALYSIS
Table 3.1: UV Filter Used in Different Countries
Table 3.2 Trends of the Global UV Filter Market for Personal Care Products from 2010 to 2015
Table 3.3: Trends of the Global UV Filter Market (Million Pounds) for Personal Care Products from 2010 to 2015
Table 3.4: Trends of the Global UV Filter Market (Million Pounds) for Personal Care Products from 2010 to 2015
Table 3.5: Market Size and Compound Annual Growth Rates in Various Regions of Global UV Filter Market for Personal Care Products by Value
Table 3.6 Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in North America from 2010 to 2015
Table 3.7 Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in Europe from 2010 to 2015
Table 3.8: Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in Europe from 2010 to 2015
Table 3.9: Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in ROW from 2010 to 2015
Table 3.10: Market Size and Compound Annual Growth Rates in Various Regions of Global UV Filter Market for Personal Care Products by Value
CHAPTER 4. COMPETITIVE ANALYSIS
Table 4.1: Ranking of Manufacturers based on UV Filter Revenue
CHAPTER 5. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS
Table 5.1: New UV Filter launches for Personal Care Products
Table 5.2: New Product Attractiveness Rating for Different Products by Lucintel
Table 5.3: Capability Enhancement Activities by Competitor
Table 5.4: Strategic Initiatives by Competitors in 2015
Table 5.5: Strategic Initiatives by Competitors in 2014
CHAPTER 1. EXECUTIVE SUMMARY
Table 1.1 UV Filter market for personal care products parameters and attributes–materials perspective
Table 1.2 UV Filter market for personal care products parameters and attributes–end product market perspective
CHAPTER 2. UV FILTER MARKET BACKGROUND AND CLASSIFICATIONS
Table 2.1: UV Filter ingredients types for personal care products
CHAPTER 3. MARKET TRENDS AND FORECAST ANALYSIS
Table 3.1: UV Filter Used in Different Countries
Table 3.2 Trends of the Global UV Filter Market for Personal Care Products from 2010 to 2015
Table 3.3: Trends of the Global UV Filter Market (Million Pounds) for Personal Care Products from 2010 to 2015
Table 3.4: Trends of the Global UV Filter Market (Million Pounds) for Personal Care Products from 2010 to 2015
Table 3.5: Market Size and Compound Annual Growth Rates in Various Regions of Global UV Filter Market for Personal Care Products by Value
Table 3.6 Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in North America from 2010 to 2015
Table 3.7 Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in Europe from 2010 to 2015
Table 3.8: Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in Europe from 2010 to 2015
Table 3.9: Trends of the Global UV Filter Market ($ Million) in Terms of Personal Care Products Shipment in ROW from 2010 to 2015
Table 3.10: Market Size and Compound Annual Growth Rates in Various Regions of Global UV Filter Market for Personal Care Products by Value
CHAPTER 4. COMPETITIVE ANALYSIS
Table 4.1: Ranking of Manufacturers based on UV Filter Revenue
CHAPTER 5. GROWTH OPPORTUNITIES AND STRATEGIC ANALYSIS
Table 5.1: New UV Filter launches for Personal Care Products
Table 5.2: New Product Attractiveness Rating for Different Products by Lucintel
Table 5.3: Capability Enhancement Activities by Competitor
Table 5.4: Strategic Initiatives by Competitors in 2015
Table 5.5: Strategic Initiatives by Competitors in 2014
