GLOBAL SMART HOMES MARKET FORECAST 2017-2025
KEY FINDINGS
The global smart home market is predicted to grow at a CAGR of 15.01% for the forecast period of 2017-2025. The market revenue is expected to grow from $52590 million in 2016 to $185150 million by 2025. The growing elderly populations is a major driver for the growth of the smart homes markets globally. Factors like various initiatives undertaken by the government and the intensifying adoption tariffs are also propelling the market growth. Also, the rising awareness of home and personal electronic gadgets, novel innovative technologies and growing disposable income amongst the masses are providing the market with excellent growth opportunities.
MARKET INSIGHTS
The global smart home market can be segmented on the basis of the products and on the basis of the services offered. By product, the Security Market held the highest market share in 2016. The market for Home Energy Management is currently in its nascent stage. However, it is expected to grow at the fastest CAGR of 21.50% during the forecast period. The other products include HVAC, lighting controllers, entertainment, home health etc. HVAC (heating, ventilation and air conditioning) control system is predicted to grow at a CAGR of 14.41% and is fast growing. The lighting controller market also shows promise since it generated a revenue of $7055 million in 2016. On the basis of the services offered, the market can be sub-divided into installation & repair and customization. The Installation & Repair market held the largest market share in 2016 and is anticipated to grow at a faster CAGR of 17.88% owing to the advent of new technologies. The Customization Market which generated a revenue of $1951 million in 2016 is also fast expanding.
REGIONAL INSIGHTS
The Europe Smart home market is expected to grow at a CAGR of 14.96% during the forecast period. U.K. and Germany are the major countries in this region that contributed to the European market for generating a revenue of $16040 million in 2016. An increasing disposable income amongst the middle-class population is expected to drive the Asia-Pacific market, which is anticipated to grow at a CAGR of 19.27% during the forecast period. However, it is the North America smart home market that is expected to hold the highest share by 2025, with a CAGR growth of 10.90%. This phenomenal growth for the region can be attributed to the presence of major market players like Honeywell and Control 4 in the North American countries like the U.S and Canada.
COMPETITIVE INSIGHTS
The Vodafone Company has an established presence in the connected devices sector and offers M2M smart services and solutions that include managed connectivity and professional services. Another company, Honeywell International Inc, provides various residential building automation solutions through its Automation and Control Solutions segment, which includes HAVC control systems, lighting and utilities monitoring and controls, security and access control systems, and integrated security systems. Additionally, the company also provides with various automation products including DCS and MES. The other prominent players in the market are Blue Line Innovations Inc, ABB, Ltd., Centrica Connected Home Limited, Control4 Corporation, Century Technologies Corp, Crestron Electronics Inc, Johnson Controls, Inc., EE Limited, Emerson Electric Co., LG Electronics, Inc., Ltd., Schneider Electric Se, Siemens Ag, Samsung Electronics Co., Solatube International Inc, and United Technologies Corporation.
The global smart home market is predicted to grow at a CAGR of 15.01% for the forecast period of 2017-2025. The market revenue is expected to grow from $52590 million in 2016 to $185150 million by 2025. The growing elderly populations is a major driver for the growth of the smart homes markets globally. Factors like various initiatives undertaken by the government and the intensifying adoption tariffs are also propelling the market growth. Also, the rising awareness of home and personal electronic gadgets, novel innovative technologies and growing disposable income amongst the masses are providing the market with excellent growth opportunities.
MARKET INSIGHTS
The global smart home market can be segmented on the basis of the products and on the basis of the services offered. By product, the Security Market held the highest market share in 2016. The market for Home Energy Management is currently in its nascent stage. However, it is expected to grow at the fastest CAGR of 21.50% during the forecast period. The other products include HVAC, lighting controllers, entertainment, home health etc. HVAC (heating, ventilation and air conditioning) control system is predicted to grow at a CAGR of 14.41% and is fast growing. The lighting controller market also shows promise since it generated a revenue of $7055 million in 2016. On the basis of the services offered, the market can be sub-divided into installation & repair and customization. The Installation & Repair market held the largest market share in 2016 and is anticipated to grow at a faster CAGR of 17.88% owing to the advent of new technologies. The Customization Market which generated a revenue of $1951 million in 2016 is also fast expanding.
REGIONAL INSIGHTS
The Europe Smart home market is expected to grow at a CAGR of 14.96% during the forecast period. U.K. and Germany are the major countries in this region that contributed to the European market for generating a revenue of $16040 million in 2016. An increasing disposable income amongst the middle-class population is expected to drive the Asia-Pacific market, which is anticipated to grow at a CAGR of 19.27% during the forecast period. However, it is the North America smart home market that is expected to hold the highest share by 2025, with a CAGR growth of 10.90%. This phenomenal growth for the region can be attributed to the presence of major market players like Honeywell and Control 4 in the North American countries like the U.S and Canada.
COMPETITIVE INSIGHTS
The Vodafone Company has an established presence in the connected devices sector and offers M2M smart services and solutions that include managed connectivity and professional services. Another company, Honeywell International Inc, provides various residential building automation solutions through its Automation and Control Solutions segment, which includes HAVC control systems, lighting and utilities monitoring and controls, security and access control systems, and integrated security systems. Additionally, the company also provides with various automation products including DCS and MES. The other prominent players in the market are Blue Line Innovations Inc, ABB, Ltd., Centrica Connected Home Limited, Control4 Corporation, Century Technologies Corp, Crestron Electronics Inc, Johnson Controls, Inc., EE Limited, Emerson Electric Co., LG Electronics, Inc., Ltd., Schneider Electric Se, Siemens Ag, Samsung Electronics Co., Solatube International Inc, and United Technologies Corporation.
1. RESEARCH SCOPE
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. ENERGY MANAGEMENT PRODUCT TO WITNESS HIGH GROWTH
3.2.2. SECURITY SYSTEM TO GENERATE THE HIGHEST REVENUE
3.2.3. INSTALLATION & REPAIR SERVICE TO HOLD LARGEST MARKET SHARE
3.2.4. ASIA-PACIFIC TO GROW AT A FASTER RAT
4. MARKET DETERMINANTS
4.1. MARKET DRIVERS
4.1.1. SWELLING AGEING POPULACE
4.1.2. INITIATIVES BY THE GOVERNMENT
4.1.3. INTENSIFYING ADOPTION TARIFFS
4.2. MARKET RESTRAINTS
4.2.1. ABSENCE OF AWARENESS
4.2.2. LACK OF COMMON STANDARDS
4.2.3. HIGH PRICE OF THE SMART HOMES PRODUCTS
4.3. MARKET OPPORTUNITIES
4.3.1. INCREASING AWARENESS OF HOME AND PERSONAL ELECTRONIC GADGETS
4.3.2. NOVEL TECHNOLOGIES
4.3.3. RISING SPENDING POWER
4.4. MARKET CHALLENGES
4.4.1. ANXIETIES ABOUT CONSUMER DATA PRIVACY
4.4.2. HIGHLY EXPENSIVE
4.4.3. COMPLEX INSTALLATION PROCEDURE OF SMART DEVICES
5. SMART HOME NETWORKING TECHNOLOGIES
5.1. ZIGBEE
5.2. Z-WAVE
5.3. KNX
5.4. INSTEON
5.5. BACNET
5.6. X10
5.7. INTERNET PROTOCOL (IP)
5.8. LON WORKS
5.9. C-BUS
5.10. WINK
5.11. OTHER TECHNOLOGIES
6. MARKET SEGMENTATION
6.1. MARKET BY PRODUCTS 2017-2025
6.1.1. SECURITY
6.1.2. HVAC
6.1.3. LIGHTING CONTROLLER
6.1.4. ENTERTAINMENT
6.1.5. ENERGY MANAGEMENT
6.1.6. HOME HEALTH
6.1.7. OTHER TECHNOLOGIES
6.2. MARKET BY SERVICES 2017-2025
6.2.1. INSTALLATION AND REPAIR
6.2.2. CUSTOMIZATION
7. KEY ANALYTICAL
7.1. PORTER’S FIVE FORCES ANALYSIS
7.1.1. THREAT OF NEW ENTRANTS
7.1.2. THREAT OF SUBSTITUTES
7.1.3. BARGAINING POWER OF SUPPLIERS
7.1.4. BARGAINING POWER OF BUYER
7.1.5. THREAT OF RIVALRY
7.2. VALUE CHAIN ANALYSIS
7.3. OPPORTUNITY MATRIX
7.4. VENDOR LANDSCAPE
8. GEOGRAPHICAL ANALYSIS
8.1. NORTH AMERICA
8.1.1. UNITED STATES
8.1.2. CANADA
8.2. EUROPE
8.2.1. UNITED KINGDOM
8.2.2. FRANCE
8.2.3. GERMANY
8.2.4. ITALY
8.2.5. SPAIN
8.3. ASIA PACIFIC
8.3.1. INDIA
8.3.2. CHINA
8.3.3. JAPAN
8.3.4. AUSTRALIA
8.3.5. REST OF ASIA-PACIFIC
8.4. REST OF WORLD
8.4.1. LATIN AMERICA
8.4.2. MIDDLE EAST
8.4.3. SOUTH AFRICA
9. COMPANY PROFILES
9.1. ABB, LTD
9.2. BLUE LINE INNOVATIONS INC
9.3. CENTRICA CONNECTED HOME LIMITED
9.4. CENTURY TECHNOLOGIES CORP
9.5. CONTROL4 CORPORATION
9.6. CRESTRON ELECTRONICS INC
9.7. EE LIMITED
9.8. EMERSON ELECTRIC CO.
9.9. HONEYWELL INTERNATIONAL INC.
9.10. JOHNSON CONTROLS, INC.
9.11. LG ELECTRONICS, INC.
9.12. SAMSUNG ELECTRONICS CO., LTD.
9.13. SCHNEIDER ELECTRIC SE
9.14. SIEMENS AG
9.15. SOLATUBE INTERNATIONAL INC
9.16. UNITED TECHNOLOGIES CORPORATION
9.17. VODAFONE GROUP PLC
TABLE LIST
TABLE 1 GLOBAL SMART HOME MARKET, BY REGION 2017-2025($ MILLION)
TABLE 2 ZIGBEE HOME AUTOMATION MERITS AND DEMERITS
TABLE 3 GLOBAL SMART HOMES MARKET, BY PRODUCTS 2017-2025 ($MILLION)
TABLE 4 GLOBAL SECURITY MARKET, BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 5 GLOBAL HVAC MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 6 GLOBAL LIGHTING MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 7 GLOBAL ENTERTAINMENT MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 8 GLOBAL ENERGY MANAGEMENT MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 9 GLOBAL HOME HEALTH MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 10 GLOBAL OTHER TECHNOLOGIES MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 11 GLOBAL SMART HOMES SERVICES MARKET 2017-2025 ($MILLION)
TABLE 12 GLOBAL SMART HOMES SERVICES MARKET, BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 13 GLOBAL SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 14 NORTH AMERICA SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 15 EUROPE SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 16 ASIA-PACIFIC SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 17 REST OF WORLD SMART HOME MARKET BY REGION 2017-2025($ MILLION)
FIGURE LIST
FIGURE 1 GLOBAL SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 2 SMART HOMES APPLICATIONS OF ZIGBEE
FIGURE 3 GLOBAL SECURITY MARKET 2017-2025 ($MILLION)
FIGURE 4 GLOBAL HVAC MARKET 2017-2025 ($MILLION)
FIGURE 5 GLOBAL LIGHTING MARKET 2017-2025 ($MILLION)
FIGURE 6 GLOBAL ENTERTAINMENT MARKET 2017-2025 ($MILLION)
FIGURE 7 GLOBAL ENERGY MANAGEMENT MARKET 2017-2025 ($MILLION)
FIGURE 8 GLOBAL HOME HEALTH MARKET 2017-2025 ($MILLION)
FIGURE 9 GLOBAL OTHER TECHNOLOGIES MARKET 2017-2025 ($MILLION)
FIGURE 10 GLOBAL INSTALLATION & REPAIR SERVICES MARKET 2017-2025 ($MILLION)
FIGURE 11 GLOBAL CUSTOMIZATION SERVICES MARKET 2017-2025 ($MILLION)
FIGURE 12 NORTH AMERICA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 13 EUROPE SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 14 UNITED KINGDOM SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 15 FRANCE SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 16 GERMANY SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 17 ITALY SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 18 SPAIN SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 19 ASIA-PACIFIC SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 20 INDIA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 21 CHINA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 22 JAPAN SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 23 AUSTRALIA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 24 REST OF ASIA-PACIFIC SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 25 REST OF WORLD SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 26 LATIN AMERICA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 27 MIDDLE EAST SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 28 SOUTH AFRICA SMART HOME MARKET 2017-2025($ MILLION)
1.1. STUDY GOALS
1.2. SCOPE OF THE MARKET STUDY
1.3. WHO WILL FIND THIS REPORT USEFUL?
1.4. STUDY AND FORECASTING YEARS
2. RESEARCH METHODOLOGY
2.1. SOURCES OF DATA
2.1.1. SECONDARY DATA
2.1.2. PRIMARY DATA
2.2. TOP DOWN APPROACH
2.3. BOTTOM-UP APPROACH
2.4. DATA TRIANGULATION
3. EXECUTIVE SUMMARY
3.1. MARKET SUMMARY
3.2. KEY FINDINGS
3.2.1. ENERGY MANAGEMENT PRODUCT TO WITNESS HIGH GROWTH
3.2.2. SECURITY SYSTEM TO GENERATE THE HIGHEST REVENUE
3.2.3. INSTALLATION & REPAIR SERVICE TO HOLD LARGEST MARKET SHARE
3.2.4. ASIA-PACIFIC TO GROW AT A FASTER RAT
4. MARKET DETERMINANTS
4.1. MARKET DRIVERS
4.1.1. SWELLING AGEING POPULACE
4.1.2. INITIATIVES BY THE GOVERNMENT
4.1.3. INTENSIFYING ADOPTION TARIFFS
4.2. MARKET RESTRAINTS
4.2.1. ABSENCE OF AWARENESS
4.2.2. LACK OF COMMON STANDARDS
4.2.3. HIGH PRICE OF THE SMART HOMES PRODUCTS
4.3. MARKET OPPORTUNITIES
4.3.1. INCREASING AWARENESS OF HOME AND PERSONAL ELECTRONIC GADGETS
4.3.2. NOVEL TECHNOLOGIES
4.3.3. RISING SPENDING POWER
4.4. MARKET CHALLENGES
4.4.1. ANXIETIES ABOUT CONSUMER DATA PRIVACY
4.4.2. HIGHLY EXPENSIVE
4.4.3. COMPLEX INSTALLATION PROCEDURE OF SMART DEVICES
5. SMART HOME NETWORKING TECHNOLOGIES
5.1. ZIGBEE
5.2. Z-WAVE
5.3. KNX
5.4. INSTEON
5.5. BACNET
5.6. X10
5.7. INTERNET PROTOCOL (IP)
5.8. LON WORKS
5.9. C-BUS
5.10. WINK
5.11. OTHER TECHNOLOGIES
6. MARKET SEGMENTATION
6.1. MARKET BY PRODUCTS 2017-2025
6.1.1. SECURITY
6.1.2. HVAC
6.1.3. LIGHTING CONTROLLER
6.1.4. ENTERTAINMENT
6.1.5. ENERGY MANAGEMENT
6.1.6. HOME HEALTH
6.1.7. OTHER TECHNOLOGIES
6.2. MARKET BY SERVICES 2017-2025
6.2.1. INSTALLATION AND REPAIR
6.2.2. CUSTOMIZATION
7. KEY ANALYTICAL
7.1. PORTER’S FIVE FORCES ANALYSIS
7.1.1. THREAT OF NEW ENTRANTS
7.1.2. THREAT OF SUBSTITUTES
7.1.3. BARGAINING POWER OF SUPPLIERS
7.1.4. BARGAINING POWER OF BUYER
7.1.5. THREAT OF RIVALRY
7.2. VALUE CHAIN ANALYSIS
7.3. OPPORTUNITY MATRIX
7.4. VENDOR LANDSCAPE
8. GEOGRAPHICAL ANALYSIS
8.1. NORTH AMERICA
8.1.1. UNITED STATES
8.1.2. CANADA
8.2. EUROPE
8.2.1. UNITED KINGDOM
8.2.2. FRANCE
8.2.3. GERMANY
8.2.4. ITALY
8.2.5. SPAIN
8.3. ASIA PACIFIC
8.3.1. INDIA
8.3.2. CHINA
8.3.3. JAPAN
8.3.4. AUSTRALIA
8.3.5. REST OF ASIA-PACIFIC
8.4. REST OF WORLD
8.4.1. LATIN AMERICA
8.4.2. MIDDLE EAST
8.4.3. SOUTH AFRICA
9. COMPANY PROFILES
9.1. ABB, LTD
9.2. BLUE LINE INNOVATIONS INC
9.3. CENTRICA CONNECTED HOME LIMITED
9.4. CENTURY TECHNOLOGIES CORP
9.5. CONTROL4 CORPORATION
9.6. CRESTRON ELECTRONICS INC
9.7. EE LIMITED
9.8. EMERSON ELECTRIC CO.
9.9. HONEYWELL INTERNATIONAL INC.
9.10. JOHNSON CONTROLS, INC.
9.11. LG ELECTRONICS, INC.
9.12. SAMSUNG ELECTRONICS CO., LTD.
9.13. SCHNEIDER ELECTRIC SE
9.14. SIEMENS AG
9.15. SOLATUBE INTERNATIONAL INC
9.16. UNITED TECHNOLOGIES CORPORATION
9.17. VODAFONE GROUP PLC
TABLE LIST
TABLE 1 GLOBAL SMART HOME MARKET, BY REGION 2017-2025($ MILLION)
TABLE 2 ZIGBEE HOME AUTOMATION MERITS AND DEMERITS
TABLE 3 GLOBAL SMART HOMES MARKET, BY PRODUCTS 2017-2025 ($MILLION)
TABLE 4 GLOBAL SECURITY MARKET, BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 5 GLOBAL HVAC MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 6 GLOBAL LIGHTING MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 7 GLOBAL ENTERTAINMENT MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 8 GLOBAL ENERGY MANAGEMENT MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 9 GLOBAL HOME HEALTH MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 10 GLOBAL OTHER TECHNOLOGIES MARKET BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 11 GLOBAL SMART HOMES SERVICES MARKET 2017-2025 ($MILLION)
TABLE 12 GLOBAL SMART HOMES SERVICES MARKET, BY GEOGRAPHY 2017-2025 ($MILLION)
TABLE 13 GLOBAL SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 14 NORTH AMERICA SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 15 EUROPE SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 16 ASIA-PACIFIC SMART HOME MARKET BY REGION, 2017-2025($ MILLION)
TABLE 17 REST OF WORLD SMART HOME MARKET BY REGION 2017-2025($ MILLION)
FIGURE LIST
FIGURE 1 GLOBAL SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 2 SMART HOMES APPLICATIONS OF ZIGBEE
FIGURE 3 GLOBAL SECURITY MARKET 2017-2025 ($MILLION)
FIGURE 4 GLOBAL HVAC MARKET 2017-2025 ($MILLION)
FIGURE 5 GLOBAL LIGHTING MARKET 2017-2025 ($MILLION)
FIGURE 6 GLOBAL ENTERTAINMENT MARKET 2017-2025 ($MILLION)
FIGURE 7 GLOBAL ENERGY MANAGEMENT MARKET 2017-2025 ($MILLION)
FIGURE 8 GLOBAL HOME HEALTH MARKET 2017-2025 ($MILLION)
FIGURE 9 GLOBAL OTHER TECHNOLOGIES MARKET 2017-2025 ($MILLION)
FIGURE 10 GLOBAL INSTALLATION & REPAIR SERVICES MARKET 2017-2025 ($MILLION)
FIGURE 11 GLOBAL CUSTOMIZATION SERVICES MARKET 2017-2025 ($MILLION)
FIGURE 12 NORTH AMERICA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 13 EUROPE SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 14 UNITED KINGDOM SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 15 FRANCE SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 16 GERMANY SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 17 ITALY SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 18 SPAIN SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 19 ASIA-PACIFIC SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 20 INDIA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 21 CHINA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 22 JAPAN SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 23 AUSTRALIA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 24 REST OF ASIA-PACIFIC SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 25 REST OF WORLD SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 26 LATIN AMERICA SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 27 MIDDLE EAST SMART HOME MARKET 2017-2025($ MILLION)
FIGURE 28 SOUTH AFRICA SMART HOME MARKET 2017-2025($ MILLION)