Europe Smart Vineyard and Orchard Equipment Market: Analysis and Forecast, 2023-2028
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Introduction to Europe Smart Vineyard and Orchard Equipment Market
The Europe smart vineyard and orchard equipment market (excluding U.K.) was valued at $1.31 billion in 2023, and it is expected to grow with a CAGR of 9.87% during the forecast period 2023-2028 to reach $2.10 billion by 2028. The increasing demand for efficient and sustainable agricultural techniques is likely to fuel growth in the global smart vineyard and orchard equipment market.
Market Introduction
Smart vineyard and orchard equipment refers to the application of sophisticated technology in vineyards and orchards to facilitate data collecting, enhance decision-making processes, and enable automation. These advanced equipment are critical in increasing wine production productivity and efficiency. In tandem with advances in agricultural technologies and methods, the vineyard and orchard market is undergoing a paradigm change toward the use of precision agriculture methodologies.
Market Segmentation:
Segmentation 1: by Application
Product/Innovation Strategy: The product segment helps the reader understand the different technologies used for smart vineyard and orchard equipment and their potential in Europe region. Moreover, the study gives the reader a detailed understanding of the different solutions provided by the smart vineyard and orchard equipment providers, such as imaging, processing, and analyzing. Compared to conventional agricultural methods, smart vineyard and orchard equipment enables more exact targeting of planting, soil mapping, and forestry, allowing farmers to save money by maximizing the use of their inputs.
Growth/Marketing Strategy: The Europe smart vineyard and orchard equipment market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been partnership, collaboration, and joint venture activities to strengthen their position in the global smart vineyard and orchard equipment market.
Competitive Strategy: Key players in the Europe smart vineyard and orchard equipment market analyzed and profiled in the study involve smart vineyard and orchard equipment-based product manufacturers, including market segments covered by distinct product kinds, applications served, and regional presence, as well as the influence of important market tactics. Moreover, a detailed competitive benchmarking of the players operating in the smart vineyard and orchard equipment market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
Introduction to Europe Smart Vineyard and Orchard Equipment Market
The Europe smart vineyard and orchard equipment market (excluding U.K.) was valued at $1.31 billion in 2023, and it is expected to grow with a CAGR of 9.87% during the forecast period 2023-2028 to reach $2.10 billion by 2028. The increasing demand for efficient and sustainable agricultural techniques is likely to fuel growth in the global smart vineyard and orchard equipment market.
Market Introduction
Smart vineyard and orchard equipment refers to the application of sophisticated technology in vineyards and orchards to facilitate data collecting, enhance decision-making processes, and enable automation. These advanced equipment are critical in increasing wine production productivity and efficiency. In tandem with advances in agricultural technologies and methods, the vineyard and orchard market is undergoing a paradigm change toward the use of precision agriculture methodologies.
Market Segmentation:
Segmentation 1: by Application
- Crop Monitoring
- Harvesting
- Weeding and Spraying
- Irrigation and Fertigation Management
- Others
- Drones
- Robots
- Tractors
- Stationary Devices
- Tractor Mounted Equipment
- Germany
- France
- Italy
- Spain
- Netherlands
- Belgium
- Switzerland
- Rest-of-Europe
Product/Innovation Strategy: The product segment helps the reader understand the different technologies used for smart vineyard and orchard equipment and their potential in Europe region. Moreover, the study gives the reader a detailed understanding of the different solutions provided by the smart vineyard and orchard equipment providers, such as imaging, processing, and analyzing. Compared to conventional agricultural methods, smart vineyard and orchard equipment enables more exact targeting of planting, soil mapping, and forestry, allowing farmers to save money by maximizing the use of their inputs.
Growth/Marketing Strategy: The Europe smart vineyard and orchard equipment market has seen major development by key players operating in the market, such as business expansion, partnership, collaboration, and joint venture. The favored strategy for the companies has been partnership, collaboration, and joint venture activities to strengthen their position in the global smart vineyard and orchard equipment market.
Competitive Strategy: Key players in the Europe smart vineyard and orchard equipment market analyzed and profiled in the study involve smart vineyard and orchard equipment-based product manufacturers, including market segments covered by distinct product kinds, applications served, and regional presence, as well as the influence of important market tactics. Moreover, a detailed competitive benchmarking of the players operating in the smart vineyard and orchard equipment market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
Scope of the Study
Executive Summary
1.1 Industry Outlook
1.1.1 Market Definition
1.1.2 Ongoing Trends
1.1.2.1 AI and Machine Learning Transforming Vineyard Production
1.1.2.2 Advanced Network Connectivity and IoT Integration
1.1.3 Ecosystem/Ongoing Programs
1.1.3.1 Consortiums and Associations
1.1.3.2 Regulatory Bodies
1.1.3.3 Government Programs
1.2 Business Dynamics
1.2.1 Business Drivers
1.2.1.1 Growing Need to Reduce Orchard and Vineyard Crop Losses
1.2.1.2 Growing Need for Data-Driven Decision-Making
1.2.1.3 Need for Sustainable Production
1.2.1.3.1 Rise in Demand for Organic Grape (Wine) and Fruit Production
1.2.2 Business Challenges
1.2.2.1 Lack of Standardization and Compatibility issues
1.2.2.2 Cybersecurity Threats
1.2.2.3 Lack of Technically-Skilled Labor Force
1.2.2.4 High Cost of Equipment
1.2.3 Market Strategies and Developments
1.2.3.1 Business Strategies
1.2.3.1.1 Product Developments and Innovations
1.2.3.1.2 Market Developments
1.2.3.2 Corporate Strategies
1.2.3.2.1 Mergers and Acquisitions
1.2.3.2.2 Partnerships, Collaborations, and Joint Ventures
1.2.3.2.3 Snapshot of Corporate Strategies Adopted by the Key Players in the Market
1.2.4 Business Opportunities
1.2.4.1 Integral Offering with Horizontal Integration in Farming
1.2.4.2 Increased Adoption of Small Agrobots
1.3 Case Studies
1.3.1 Tevel – Rivoira Case Study
1.3.2 Monarch Tractor - Wente Vineyards Energy Case Study
1.4 Start-Up Landscape
1.4.1 Key Start-Ups in the Ecosystem
1.4.2 Funding Analysis
1.4.2.1 Total Investment and Number of Funding Deals
1.4.2.2 Top Funding Deals by the Start-Ups
1.4.2.3 Funding Analysis (by Country)
1.4.2.4 Top Investors
2 REGION
2.1 Smart Vineyard and Orchard Equipment Market (by Region)
2.2 Europe
2.2.1 Europe (by Country)
2.2.1.1 Italy
2.2.1.2 France
2.2.1.3 Netherlands
2.2.1.4 Germany
2.2.1.5 Switzerland
2.2.1.6 Belgium
2.2.1.7 Spain
2.2.1.8 Rest-of-Europe
2.3 U.K.
3 MARKETS - COMPETITIVE BENCHMARKING & COMPANY PROFILES
3.1 Competitive Benchmarking
3.2 Market Share Analysis
3.3 Company Profiles
3.3.1 Na?o Technologies
3.3.1.1 Company Overview
3.3.1.2 Product Portfolio
3.3.1.3 Customer Profile
3.3.1.3.1 Target Customer Segments
3.3.1.3.2 Key Clients
3.3.1.4 Analyst View
3.3.2 Agrobot
3.3.2.1 Company Overview
3.3.2.2 Product Portfolio
3.3.2.3 Customer Profile
3.3.2.3.1 Target Customer Segments
3.3.2.3.2 Key Clients
3.3.2.4 Analyst View
3.4 Start-Up
3.4.1 Aigro BV
3.4.1.1 Company Overview
3.4.1.2 Product Portfolio
3.4.1.3 Customer Profile
3.4.1.3.1 Target Customer Segments
3.4.1.4 Analyst View
3.4.2 Saga Robotics AS
3.4.2.1 Company Overview
3.4.2.2 Product Portfolio
3.4.2.3 Customer Profile
3.4.2.3.1 Target Customer Segments
3.4.2.3.2 Key Clients or Partners
3.4.2.4 Analyst View
4 RESEARCH METHODOLOGY
4.1 Primary Data Sources
4.2 Secondary Data Sources
4.3 Market Estimation and Forecast
Executive Summary
1.1 Industry Outlook
1.1.1 Market Definition
1.1.2 Ongoing Trends
1.1.2.1 AI and Machine Learning Transforming Vineyard Production
1.1.2.2 Advanced Network Connectivity and IoT Integration
1.1.3 Ecosystem/Ongoing Programs
1.1.3.1 Consortiums and Associations
1.1.3.2 Regulatory Bodies
1.1.3.3 Government Programs
1.2 Business Dynamics
1.2.1 Business Drivers
1.2.1.1 Growing Need to Reduce Orchard and Vineyard Crop Losses
1.2.1.2 Growing Need for Data-Driven Decision-Making
1.2.1.3 Need for Sustainable Production
1.2.1.3.1 Rise in Demand for Organic Grape (Wine) and Fruit Production
1.2.2 Business Challenges
1.2.2.1 Lack of Standardization and Compatibility issues
1.2.2.2 Cybersecurity Threats
1.2.2.3 Lack of Technically-Skilled Labor Force
1.2.2.4 High Cost of Equipment
1.2.3 Market Strategies and Developments
1.2.3.1 Business Strategies
1.2.3.1.1 Product Developments and Innovations
1.2.3.1.2 Market Developments
1.2.3.2 Corporate Strategies
1.2.3.2.1 Mergers and Acquisitions
1.2.3.2.2 Partnerships, Collaborations, and Joint Ventures
1.2.3.2.3 Snapshot of Corporate Strategies Adopted by the Key Players in the Market
1.2.4 Business Opportunities
1.2.4.1 Integral Offering with Horizontal Integration in Farming
1.2.4.2 Increased Adoption of Small Agrobots
1.3 Case Studies
1.3.1 Tevel – Rivoira Case Study
1.3.2 Monarch Tractor - Wente Vineyards Energy Case Study
1.4 Start-Up Landscape
1.4.1 Key Start-Ups in the Ecosystem
1.4.2 Funding Analysis
1.4.2.1 Total Investment and Number of Funding Deals
1.4.2.2 Top Funding Deals by the Start-Ups
1.4.2.3 Funding Analysis (by Country)
1.4.2.4 Top Investors
2 REGION
2.1 Smart Vineyard and Orchard Equipment Market (by Region)
2.2 Europe
2.2.1 Europe (by Country)
2.2.1.1 Italy
2.2.1.2 France
2.2.1.3 Netherlands
2.2.1.4 Germany
2.2.1.5 Switzerland
2.2.1.6 Belgium
2.2.1.7 Spain
2.2.1.8 Rest-of-Europe
2.3 U.K.
3 MARKETS - COMPETITIVE BENCHMARKING & COMPANY PROFILES
3.1 Competitive Benchmarking
3.2 Market Share Analysis
3.3 Company Profiles
3.3.1 Na?o Technologies
3.3.1.1 Company Overview
3.3.1.2 Product Portfolio
3.3.1.3 Customer Profile
3.3.1.3.1 Target Customer Segments
3.3.1.3.2 Key Clients
3.3.1.4 Analyst View
3.3.2 Agrobot
3.3.2.1 Company Overview
3.3.2.2 Product Portfolio
3.3.2.3 Customer Profile
3.3.2.3.1 Target Customer Segments
3.3.2.3.2 Key Clients
3.3.2.4 Analyst View
3.4 Start-Up
3.4.1 Aigro BV
3.4.1.1 Company Overview
3.4.1.2 Product Portfolio
3.4.1.3 Customer Profile
3.4.1.3.1 Target Customer Segments
3.4.1.4 Analyst View
3.4.2 Saga Robotics AS
3.4.2.1 Company Overview
3.4.2.2 Product Portfolio
3.4.2.3 Customer Profile
3.4.2.3.1 Target Customer Segments
3.4.2.3.2 Key Clients or Partners
3.4.2.4 Analyst View
4 RESEARCH METHODOLOGY
4.1 Primary Data Sources
4.2 Secondary Data Sources
4.3 Market Estimation and Forecast
LIST OF FIGURES
Figure 1: Factors Driving the Need for Smart Vineyard and Orchard Equipment Market
Figure 2: Smart Vineyard and Orchard Equipment Market, $Billion, 2022-2028
Figure 3: Market Dynamics of the Smart Vineyard and Orchard Equipment Market
Figure 4: Smart Vineyard and Orchard Equipment Market (by Application), $Billion, 2022-2028
Figure 5: Smart Vineyard and Orchard Equipment Market (by Product), $Billion, 2022-2028
Figure 6: Smart Vineyard and Orchard Equipment Market (by Region), $Billion, 2022
Figure 7: Vineyard Acreage
Figure 8: U.S. Orchard Acreage
Figure 9: World Organic Area of Fruits and Grapes, 2019-2020
Figure 10: Share of Key Market Strategies and Developments, January 2019-June 2023
Figure 11: Share of Product Developments and Innovations (by Company), January 2019-June 2023
Figure 12: Share of Partnerships, Collaborations, and Joint Ventures (by Company), January 2019-June 2023
Figure 13: Tevel – Rivoira Case Study
Figure 14: Monarch Tractor Wente Vineyards Energy Case Study
Figure 15: Total Investment and Number of Funding Deals in the Smart Vineyard and Orchard Equipment Market, 2017-2023
Figure 16: Country-Wise Funding Share in the Smart Vineyard and Orchard Equipment Market, 2017-2023
Figure 17: Top Investors in the Smart Vineyard and Orchard Equipment Market, 2017-2022
Figure 18: Competitive Benchmarking Matrix for Key Smart Vineyard and Orchard Equipment Providers in Tractor Segment
Figure 19: Competitive Benchmarking Matrix for Key Smart Vineyard and Orchard Equipment Providers in Drone Segment
Figure 20: Competitive Benchmarking Matrix for Key Smart Vineyard and Orchard Equipment Providers in Robot Segment
Figure 21: Market Share Analysis of Smart Vineyard and Orchard Equipment Market, 2022
Figure 22: Smart Vineyard and Orchard Equipment Market: Research Methodology
Figure 23: Data Triangulation
Figure 24: Top-Down and Bottom-Up Approach
Figure 25: Assumptions and Limitations
Figure 1: Factors Driving the Need for Smart Vineyard and Orchard Equipment Market
Figure 2: Smart Vineyard and Orchard Equipment Market, $Billion, 2022-2028
Figure 3: Market Dynamics of the Smart Vineyard and Orchard Equipment Market
Figure 4: Smart Vineyard and Orchard Equipment Market (by Application), $Billion, 2022-2028
Figure 5: Smart Vineyard and Orchard Equipment Market (by Product), $Billion, 2022-2028
Figure 6: Smart Vineyard and Orchard Equipment Market (by Region), $Billion, 2022
Figure 7: Vineyard Acreage
Figure 8: U.S. Orchard Acreage
Figure 9: World Organic Area of Fruits and Grapes, 2019-2020
Figure 10: Share of Key Market Strategies and Developments, January 2019-June 2023
Figure 11: Share of Product Developments and Innovations (by Company), January 2019-June 2023
Figure 12: Share of Partnerships, Collaborations, and Joint Ventures (by Company), January 2019-June 2023
Figure 13: Tevel – Rivoira Case Study
Figure 14: Monarch Tractor Wente Vineyards Energy Case Study
Figure 15: Total Investment and Number of Funding Deals in the Smart Vineyard and Orchard Equipment Market, 2017-2023
Figure 16: Country-Wise Funding Share in the Smart Vineyard and Orchard Equipment Market, 2017-2023
Figure 17: Top Investors in the Smart Vineyard and Orchard Equipment Market, 2017-2022
Figure 18: Competitive Benchmarking Matrix for Key Smart Vineyard and Orchard Equipment Providers in Tractor Segment
Figure 19: Competitive Benchmarking Matrix for Key Smart Vineyard and Orchard Equipment Providers in Drone Segment
Figure 20: Competitive Benchmarking Matrix for Key Smart Vineyard and Orchard Equipment Providers in Robot Segment
Figure 21: Market Share Analysis of Smart Vineyard and Orchard Equipment Market, 2022
Figure 22: Smart Vineyard and Orchard Equipment Market: Research Methodology
Figure 23: Data Triangulation
Figure 24: Top-Down and Bottom-Up Approach
Figure 25: Assumptions and Limitations
LIST OF TABLES
Table 1: Key Consortiums and Associations in the Smart Vineyard and Orchard Equipment Market
Table 2: Key Regulatory Frameworks
Table 3: Government Programs to Promote Smart Vineyard and Orchard Equipment Market
Table 4: Mergers and Acquisitions, January 2019-June 2023
Table 5: Key Startups in the Smart Vineyard and Orchard Equipment Market, 2015-2023
Table 6: Top Funding by the Start-Ups in the Smart Vineyard and Orchard Equipment Market, 2020-2023
Table 7: Na?o Technologies: Product Portfolio
Table 8: Agrobot: Product Portfolio
Table 9: Aigro BV: Pricing and Product Portfolio
Table 10: Saga Robotics AS: Product Portfolio
Table 1: Key Consortiums and Associations in the Smart Vineyard and Orchard Equipment Market
Table 2: Key Regulatory Frameworks
Table 3: Government Programs to Promote Smart Vineyard and Orchard Equipment Market
Table 4: Mergers and Acquisitions, January 2019-June 2023
Table 5: Key Startups in the Smart Vineyard and Orchard Equipment Market, 2015-2023
Table 6: Top Funding by the Start-Ups in the Smart Vineyard and Orchard Equipment Market, 2020-2023
Table 7: Na?o Technologies: Product Portfolio
Table 8: Agrobot: Product Portfolio
Table 9: Aigro BV: Pricing and Product Portfolio
Table 10: Saga Robotics AS: Product Portfolio
