Production and Market of Chinese Tower Crane Industry2015-2020Proposal
1. INTRODUCTION
China has been one of the major markets with large demand of tower crane over the world. Over 60 thousand of tower cranes were demanded in 2013, which is 28% increase than previous year. In 2014, the demand of tower crane reached 68.5 thousand, which is 12.8% increase compare to 2013. Chinese steady development accelerated tower crane industry development as well; by the end of 2020, estimates over 110 thousand tower crane is demand.
Since Chinese government’s five-year project executed, infrastructure, housing, water conservancy, offshore constructions, railroad, urban transportation, utility, and gasoline facility demand are steady increasing. Consequently, the demand of tower crane would steady increase as well.
China has been one of the major markets with large demand of tower crane over the world. Over 60 thousand of tower cranes were demanded in 2013, which is 28% increase than previous year. In 2014, the demand of tower crane reached 68.5 thousand, which is 12.8% increase compare to 2013. Chinese steady development accelerated tower crane industry development as well; by the end of 2020, estimates over 110 thousand tower crane is demand.
Since Chinese government’s five-year project executed, infrastructure, housing, water conservancy, offshore constructions, railroad, urban transportation, utility, and gasoline facility demand are steady increasing. Consequently, the demand of tower crane would steady increase as well.
1 CHINESE TOWER CRANE INDUSTRY MACRO-ENVIRONMENT, 2014
1.1 Macroeconomic
1.2 Political environment
1.3 Technology
2 ENGINEERING MACHINERY INDUSTRY DEVELOPMENT AND STATISTICS
2.1 Engineering machinery industry overview
2.1.1 Introduction
2.1.2 Market characteristic
2.1.3 Cost structure
2.1.4 Competition
2.1.5 Company differentiation
2.2 Operation and performance
2.3 Internationalization strategy
3 DEMAND/SUPPLY OF CHINESE TOWER CRANE MARKET, 2010-2020
3.1 Supply
3.2 Demand
3.3 Market price
4 CHINESE TOWER CRANE INDUSTRY CHAIN
4.1 Industry chain overview
4.2 Upstream raw material market
4.2.1 Development
4.2.2 Production
4.2.3 Price trend
4.3 Downstream market demand
4.3.1 Estate construction
4.3.2 Highway construction
4.3.3 Railroad construction
4.3.4 Rail transportation construction
4.3.5 Airport construction
5 CHINESE TOWER CRANE MARKETING STRATEGY
5.1 Sale mode
5.2 Distribution channel
5.3 Marketing and promotion
5.4 Innovated marketing strategy
6 BELLWETHER COMPANY
6.1 Shandong Dahan Machinery Co., Ltd.
6.2 Shandong Hongda Construction Machinery Co., Ltd.
6.3 Shandong Huaxia Group Co., Ltd.
6.4 Shandong Minglong Construction Machinery Co.,Ltd.
6.5 Taizhou Tengfa Construction Machinery Co., Ltd.
6.6 Guangxi Construction Engineering Group Construction Machinery Manufacturing Co., Ltd.
6.7 Fushun Yongmao Construction Machinery Co., Ltd
6.8 Fangyuan Group
7 CHINESE TOWER CRANE MARKET PROSPECTIVE, 2015-2020
7.1 Investment opportunity
7.2 Investment risk
7.3 Investment strategy and recommendation
8 TOWER CRANE BUSINESS STRATEGY AND TACTICS
8.1 Tower Crane strategic development planning
8.1.1 Business upgrades
8.1.2 Business expands
8.1.3 Business sustainable develops
8.2 Tower Crane business strategic planning gist
8.2.1 Government policy
8.2.2 Industry law of development
8.2.3 Resource and capability
8.2.4 Foreseeable strategic positioning
8.3 Tower Crane business tactics
8.3.1 Integrated tactical planning
8.3.2 Technology develop tactic
8.3.3 Regional tactical planning
8.3.4 Industry tactical planning
8.3.5 Brand marketing tactic
8.3.6 Competition tactical planning
8.4 Key customer strategy
8.4.1 Necessary of key customer strategy
8.4.2 Key customer definition
8.4.3 Key customer development
8.4.4 Key customer marketing
ASKCI’s legal disclaimer
1.1 Macroeconomic
1.2 Political environment
1.3 Technology
2 ENGINEERING MACHINERY INDUSTRY DEVELOPMENT AND STATISTICS
2.1 Engineering machinery industry overview
2.1.1 Introduction
2.1.2 Market characteristic
2.1.3 Cost structure
2.1.4 Competition
2.1.5 Company differentiation
2.2 Operation and performance
2.3 Internationalization strategy
3 DEMAND/SUPPLY OF CHINESE TOWER CRANE MARKET, 2010-2020
3.1 Supply
3.2 Demand
3.3 Market price
4 CHINESE TOWER CRANE INDUSTRY CHAIN
4.1 Industry chain overview
4.2 Upstream raw material market
4.2.1 Development
4.2.2 Production
4.2.3 Price trend
4.3 Downstream market demand
4.3.1 Estate construction
4.3.2 Highway construction
4.3.3 Railroad construction
4.3.4 Rail transportation construction
4.3.5 Airport construction
5 CHINESE TOWER CRANE MARKETING STRATEGY
5.1 Sale mode
5.2 Distribution channel
5.3 Marketing and promotion
5.4 Innovated marketing strategy
6 BELLWETHER COMPANY
6.1 Shandong Dahan Machinery Co., Ltd.
6.2 Shandong Hongda Construction Machinery Co., Ltd.
6.3 Shandong Huaxia Group Co., Ltd.
6.4 Shandong Minglong Construction Machinery Co.,Ltd.
6.5 Taizhou Tengfa Construction Machinery Co., Ltd.
6.6 Guangxi Construction Engineering Group Construction Machinery Manufacturing Co., Ltd.
6.7 Fushun Yongmao Construction Machinery Co., Ltd
6.8 Fangyuan Group
7 CHINESE TOWER CRANE MARKET PROSPECTIVE, 2015-2020
7.1 Investment opportunity
7.2 Investment risk
7.3 Investment strategy and recommendation
8 TOWER CRANE BUSINESS STRATEGY AND TACTICS
8.1 Tower Crane strategic development planning
8.1.1 Business upgrades
8.1.2 Business expands
8.1.3 Business sustainable develops
8.2 Tower Crane business strategic planning gist
8.2.1 Government policy
8.2.2 Industry law of development
8.2.3 Resource and capability
8.2.4 Foreseeable strategic positioning
8.3 Tower Crane business tactics
8.3.1 Integrated tactical planning
8.3.2 Technology develop tactic
8.3.3 Regional tactical planning
8.3.4 Industry tactical planning
8.3.5 Brand marketing tactic
8.3.6 Competition tactical planning
8.4 Key customer strategy
8.4.1 Necessary of key customer strategy
8.4.2 Key customer definition
8.4.3 Key customer development
8.4.4 Key customer marketing
ASKCI’s legal disclaimer
LIST OF TABLES
Table 1 Chinese engineering machinery industry policy and regulation
Table 2 Chinese tower crane industry standard
Table 3 Yield of Chinese engineering machinery industry, 2010-2014
Table 1 Chinese engineering machinery industry policy and regulation
Table 2 Chinese tower crane industry standard
Table 3 Yield of Chinese engineering machinery industry, 2010-2014
LIST OF FIGURES
Figure 1 Revenues of Chinese engineering machinery industry, 2009-2014
Figure 2 Chinese tower crane productions, 2010-2014
Figure 3 Demand of Chinese tower crane trends, 2010-2014
Figure 1 Revenues of Chinese engineering machinery industry, 2009-2014
Figure 2 Chinese tower crane productions, 2010-2014
Figure 3 Demand of Chinese tower crane trends, 2010-2014
