U.S. Power Rental Market Size, Share & Trends Analysis Report By Fuel Type (Diesel, Natural Gas), By Equipment (Generator, Transformer), And Segment Forecasts, 2025 - 2033
The U.S. power rental market size was estimated at USD 4.82 billion in 2024 and is projected to reach USD 7.71 billion by 2033, growing at a CAGR of 4.6% from 2025 to 2033. Growth is supported by strong demand from construction, oil & gas, utilities, and event management sectors, where temporary power solutions are essential for maintaining operations during outages, peak loads, and periods of limited grid access.
Increasing weather-related disruptions, such as heatwaves, hurricanes, and wildfires, along with aging grid infrastructure, are accelerating the deployment of rental generators and associated equipment for both emergency and planned applications.
In addition, the market is benefiting from the shift toward hybrid, battery-integrated, and low-emission power solutions that enhance operational efficiency, reduce fuel consumption, and improve sustainability in rental applications.
Regionally, Texas, California, Florida, and New York account for a significant share of the U.S. power rental industry due to their large industrial bases, frequent major events, and heightened exposure to grid instability. Major operators, including Aggreko plc, United Rentals Inc., Caterpillar Inc., Sunbelt Rentals (Ashtead Group), and Herc Rentals (Herc Holdings Inc.), are expanding their fleets, deploying advanced telematics and digital monitoring systems, and investing in lower-emission and hybrid technologies to meet evolving customer and regulatory requirements. The growing adoption of smart energy-management platforms is further enhancing reliability and cost efficiency for end-users, especially in remote and off-grid environments. While the long-term shift toward renewables and distributed energy resources may influence demand patterns, rental power is expected to remain a vital, flexible solution through 2033 for resilience, continuity, and operational efficiency across the U.S. energy and industrial landscape.
U.S. Power Rental Market Report Segmentation
This report forecasts revenue growth at the U.S. level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. power rental market report based on the fuel type and equipment.
Increasing weather-related disruptions, such as heatwaves, hurricanes, and wildfires, along with aging grid infrastructure, are accelerating the deployment of rental generators and associated equipment for both emergency and planned applications.
In addition, the market is benefiting from the shift toward hybrid, battery-integrated, and low-emission power solutions that enhance operational efficiency, reduce fuel consumption, and improve sustainability in rental applications.
Regionally, Texas, California, Florida, and New York account for a significant share of the U.S. power rental industry due to their large industrial bases, frequent major events, and heightened exposure to grid instability. Major operators, including Aggreko plc, United Rentals Inc., Caterpillar Inc., Sunbelt Rentals (Ashtead Group), and Herc Rentals (Herc Holdings Inc.), are expanding their fleets, deploying advanced telematics and digital monitoring systems, and investing in lower-emission and hybrid technologies to meet evolving customer and regulatory requirements. The growing adoption of smart energy-management platforms is further enhancing reliability and cost efficiency for end-users, especially in remote and off-grid environments. While the long-term shift toward renewables and distributed energy resources may influence demand patterns, rental power is expected to remain a vital, flexible solution through 2033 for resilience, continuity, and operational efficiency across the U.S. energy and industrial landscape.
U.S. Power Rental Market Report Segmentation
This report forecasts revenue growth at the U.S. level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. power rental market report based on the fuel type and equipment.
- Fuel Type Outlook (Revenue, USD Million, 2021 - 2033)
- Diesel
- Natural Gas
- Other Fuel Type
- Equipment Outlook (Revenue, USD Million, 2021 - 2033)
- Generators
- Transformer
- Load Banks
- Other Equipment
CHAPTER 1. METHODOLOGY AND SCOPE
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Information Analysis
1.3.2. Market Formulation & Data Visualization
1.3.3. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segmental Outlook
2.3. Competitive Outlook
CHAPTER 3. MARKET VARIABLES, TRENDS, AND SCOPE
3.1. Market Lineage Outlook
3.2. Value Chain Analysis
3.3. Regulatory Framework
3.3.1. Standards & Compliance
3.3.2. Regulatory Impact Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of Substitution
3.5.4. Threat of New Entrants
3.5.5. Competitive Rivalry
3.6. PESTLE Analysis
3.6.1. Political
3.6.2. Economic
3.6.3. Social Landscape
3.6.4. Fuel Type
3.6.5. Environmental
3.6.6. Legal
CHAPTER 4. U.S. POWER RENTAL MARKET: FUEL TYPE ESTIMATES & TREND ANALYSIS
4.1. U.S. Power Rental Market: Fuel Type Movement Analysis, 2024 & 2033
4.2. Diesel
4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
4.3. Natural Gas
4.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
4.4. Other Fuel Type
4.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
CHAPTER 5. U.S. POWER RENTAL MARKET: EQUIPMENT ESTIMATES & TREND ANALYSIS
5.1. U.S. Power Rental Market: Equipment Movement Analysis, 2024 & 2033
5.2. Generators
5.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.3. Transformer
5.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.4. Load Banks
5.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.5. Other Equipment
5.5.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
CHAPTER 6. COMPETITIVE LANDSCAPE
6.1. Recent Developments by Key Market Participants
6.2. Kraljic Matrix
6.3. Vendor Landscape
6.3.1. List of Raw Material Suppliers
6.3.2. List of Distributors/Traders
6.3.3. List of Other Prominent Manufacturers
6.4. List of Prospective End Users
6.5. Strategy Mapping
6.6. Company Market Ranking
6.7. Company Categorization
6.8. Heat Map
6.9. Company Profiles/Listing (Overview, Financials, Product Portfolio)
6.9.1. Atlas Copco
6.9.2. Briggs & Stratton
6.9.3. Caterpillar
6.9.4. Cummins
6.9.5. Doosan
6.9.6. Generac Holdings Inc.
6.9.7. Hipower
6.9.8. Kohler
6.9.9. Multiquip
6.9.10. Taylor Power Systems
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Information Analysis
1.3.2. Market Formulation & Data Visualization
1.3.3. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
CHAPTER 2. EXECUTIVE SUMMARY
2.1. Market Snapshot
2.2. Segmental Outlook
2.3. Competitive Outlook
CHAPTER 3. MARKET VARIABLES, TRENDS, AND SCOPE
3.1. Market Lineage Outlook
3.2. Value Chain Analysis
3.3. Regulatory Framework
3.3.1. Standards & Compliance
3.3.2. Regulatory Impact Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Market Opportunities
3.4.4. Market Challenges
3.5. Porter’s Five Forces Analysis
3.5.1. Bargaining Power of Suppliers
3.5.2. Bargaining Power of Buyers
3.5.3. Threat of Substitution
3.5.4. Threat of New Entrants
3.5.5. Competitive Rivalry
3.6. PESTLE Analysis
3.6.1. Political
3.6.2. Economic
3.6.3. Social Landscape
3.6.4. Fuel Type
3.6.5. Environmental
3.6.6. Legal
CHAPTER 4. U.S. POWER RENTAL MARKET: FUEL TYPE ESTIMATES & TREND ANALYSIS
4.1. U.S. Power Rental Market: Fuel Type Movement Analysis, 2024 & 2033
4.2. Diesel
4.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
4.3. Natural Gas
4.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
4.4. Other Fuel Type
4.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
CHAPTER 5. U.S. POWER RENTAL MARKET: EQUIPMENT ESTIMATES & TREND ANALYSIS
5.1. U.S. Power Rental Market: Equipment Movement Analysis, 2024 & 2033
5.2. Generators
5.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.3. Transformer
5.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.4. Load Banks
5.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
5.5. Other Equipment
5.5.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
CHAPTER 6. COMPETITIVE LANDSCAPE
6.1. Recent Developments by Key Market Participants
6.2. Kraljic Matrix
6.3. Vendor Landscape
6.3.1. List of Raw Material Suppliers
6.3.2. List of Distributors/Traders
6.3.3. List of Other Prominent Manufacturers
6.4. List of Prospective End Users
6.5. Strategy Mapping
6.6. Company Market Ranking
6.7. Company Categorization
6.8. Heat Map
6.9. Company Profiles/Listing (Overview, Financials, Product Portfolio)
6.9.1. Atlas Copco
6.9.2. Briggs & Stratton
6.9.3. Caterpillar
6.9.4. Cummins
6.9.5. Doosan
6.9.6. Generac Holdings Inc.
6.9.7. Hipower
6.9.8. Kohler
6.9.9. Multiquip
6.9.10. Taylor Power Systems
LIST OF TABLES
Table 1 U.S. power rental market estimates & forecasts, 2021 - 2033 (USD Million)
Table 2 Diesel market estimates & forecasts, 2021 - 2033 (USD Million)
Table 3 Natural gas market estimates & forecasts, 2021 - 2033 (USD Million)
Table 4 Other fuel type market estimates & forecasts, 2021 - 2033 (USD Million)
Table 5 U.S. power rental market estimates & forecasts, in generators, 2021 - 2033 (USD Million)
Table 6 U.S. power rental market estimates & forecasts, in transformer, 2021 - 2033 (USD Million)
Table 7 U.S. power rental market estimates & forecasts, in load banks, 2021 - 2033 (USD Million)
Table 8 U.S. power rental market estimates & forecasts, in other equipment, 2021 - 2033 (USD Million)
Table 1 U.S. power rental market estimates & forecasts, 2021 - 2033 (USD Million)
Table 2 Diesel market estimates & forecasts, 2021 - 2033 (USD Million)
Table 3 Natural gas market estimates & forecasts, 2021 - 2033 (USD Million)
Table 4 Other fuel type market estimates & forecasts, 2021 - 2033 (USD Million)
Table 5 U.S. power rental market estimates & forecasts, in generators, 2021 - 2033 (USD Million)
Table 6 U.S. power rental market estimates & forecasts, in transformer, 2021 - 2033 (USD Million)
Table 7 U.S. power rental market estimates & forecasts, in load banks, 2021 - 2033 (USD Million)
Table 8 U.S. power rental market estimates & forecasts, in other equipment, 2021 - 2033 (USD Million)
LIST OF FIGURES
Fig. 1 Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segmental outlook Fuel Type and Equipment
Fig. 8 Competitive Outlook
Fig. 9 U.S. power rental market outlook, 2021 - 2033 (USD Million)
Fig. 10 Value chain analysis
Fig. 11 Market dynamics
Fig. 12 Porter’s Analysis
Fig. 13 PESTEL Analysis
Fig. 14 U.S. power rental market, by fuel type: Key takeaways
Fig. 15 U.S. power rental market, by fuel type: Market share, 2024 & 2033
Fig. 16 U.S. power rental market, by equipment: Key takeaways
Fig. 17 U.S. power rental market, by equipment: Market share, 2024 & 2033
Fig. 1 Market segmentation
Fig. 2 Information procurement
Fig. 3 Data analysis models
Fig. 4 Market formulation and validation
Fig. 5 Data validating & publishing
Fig. 6 Market snapshot
Fig. 7 Segmental outlook Fuel Type and Equipment
Fig. 8 Competitive Outlook
Fig. 9 U.S. power rental market outlook, 2021 - 2033 (USD Million)
Fig. 10 Value chain analysis
Fig. 11 Market dynamics
Fig. 12 Porter’s Analysis
Fig. 13 PESTEL Analysis
Fig. 14 U.S. power rental market, by fuel type: Key takeaways
Fig. 15 U.S. power rental market, by fuel type: Market share, 2024 & 2033
Fig. 16 U.S. power rental market, by equipment: Key takeaways
Fig. 17 U.S. power rental market, by equipment: Market share, 2024 & 2033
