2015 World's Leading Chemical Companies: Strategic Directions, Marketing Tactics and Technological Know-How
The companies analyzed in this report include BASF, Dow, DuPont, ExxonMobil, Mitsubishi Chemical, Shell. The report provides: Specific business, new product development and marketing strategies. Strengths and weaknesses. Anticipated acquisitions, joint ventures and divestitures. Major promotional strategies. Distribution approaches. Product service and support. Internally developed and acquired chemical and related capabilities. Proprietary technologies and patent litigations.
Contains 121 pages
Contains 121 pages
1. BASF
2. Dow
3. DuPont
4. ExxonMobil
5. Mitsubishi
6. Shell
The report provides:
Specific business, new product development and marketing strategies
Strengths and weaknesses
Anticipated acquisitions, joint ventures and divestitures
Major promotional strategies
Distribution approaches
Product service and support
Internally developed and acquired chemical and related capabilities
Proprietary technologies and patent litigations
2. Dow
3. DuPont
4. ExxonMobil
5. Mitsubishi
6. Shell
The report provides:
Specific business, new product development and marketing strategies
Strengths and weaknesses
Anticipated acquisitions, joint ventures and divestitures
Major promotional strategies
Distribution approaches
Product service and support
Internally developed and acquired chemical and related capabilities
Proprietary technologies and patent litigations
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