FirstView Barriers – An Analysis of Market Barriers in Type 2 Diabetes (US)

April 2015 | | ID: F573E7C2940EN
FirstWord

Abstracts

What environmental market barriers are influencing the Type 2 Diabetes (T2DM) market? From price to availability to reimbursement factors, FirstView Barriers – An Analysis of Market Barriers in Type 2 Diabetes (US) provides insights that can help develop, shape and refine your brand strategies. Also Available is FirstView Barriers – An Analysis of Market Barriers in Type 2 Diabetes (EU5). To purchase both and receive a free US/EU5 Comparison report, contact FirstWord.

Based on data gained from proprietary analytics, gain visibility into why physicians are prescribing, or not, certain drugs to treat T2DM. This information allows you to act strategically, drive market share gains and improve competitiveness for your brand.

Get Answers to Key Questions

• How does product pricing, availability and reimbursement affect a physician’s decision to prescribe one product over another?
• What T2DM drug treatments are gaining share and which ones are losing share due to these barriers?
• In the T2DM market, what percentage of prescriptions are influenced by barriers, what are the barriers experienced and the volume of prescriptions these barriers represent?

Insight and Analysis Provided

• AstraZeneca
• Byetta (exenatide)
• Onglyza (saxagliptin)
• Farxiga (dapagliflozin)
• Johnson & Johnson
• Invokana (canagliflozin)
• Merck & Co.
• Januvia (sitagliptin)
• Novo Nordisk
• Victoza (liraglutide)
• Levemir (Insulin detemir)
• Sanofi
• Lantus (Insulin glargine)

Key Issues Explored

• The amount of share your brand gains and loses due to specific market barriers.
• The user mix for your brand, plus doctors who are not current users but would consider using it.
• The percentage of prescriptions influenced by barriers, the barriers experienced and the volume of scripts these barriers represent.

Methodology

Sample Distribution

• A mixed total of 150: 66 endocrinologists and 84 general practitioners in France, Italy, Spain, Germany, UK

Interviewing Methodology

• Data collected via a 10-minute questionnaire.

Screening Criteria

• See at least 20 T2DM patients in past month
• Have been in active practice more than 2 years
• Prescribed at least one of the listed products

About FirstWord Reports

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Contents

1. CURRENT USER BASE AND OVERALL MARKET BARRIER IMPACT

1.1. Current usage and consideration
1.2. Overall market barrier impact
1.3. Losses and gains due to barriers
1.4. Barrier effect score

2. BRAND SPECIFIC BARRIER IMPACT

2.1. Why do I lose or gain share?
2.2. Who gets my share?
2.3. Whose share do I get?

3. APPENDIX

3.1. Physician profile
3.2. Barrier effect score summary