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Philips: Global Challenges, Technological Capabilities, Marketing Tactics, and Strategic Direction in the Diagnostic Imaging Industry

April 2014 | 46 pages | ID: PB8D0523B75EN
Venture Planning Group

US$ 2,200.00 US$ 2,750.00 -20 %

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This new report from Venture Planning Group provides insightful analysis of Philips capabilities, goals and strategies in the global diagnostic imaging market. The report presents a worldwide strategic overview of the diagnostic imaging market, including:
  • Estimates of the market size and growth.
  • Sales forecasts by geographic region and modality.
  • Review of the U.S. and international technological, regulatory, economic, demographic and social trends with potentially significant impact on the diagnostic imaging industry during the next five years.
  • Analysis of major geographic regions, including North America, Europe, Japan and Latin America.
  • Discussion of trends in X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS and other technologies.
The analysis of Philips includes:
  • Business, new product development, and marketing strategies.
  • Anticipated acquisitions, joint ventures, and divestitures.
  • The U.S. and international sales force size in major geographic regions.
  • Selling options, including rental plans, leasing and others.
  • Promotional tactics, e.g., pricing, discounts, advertising, trade shows, seminars, product literature, newsletters, etc.
  • System service and support.
  • Internally developed and acquired diagnostic imaging and related technologies, including X-ray, ultrasound, MRI, CT, nuclear medicine, PET, PACS, and others.
Contains 46 pages and 5 tables


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