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2015 Philips in the Global Diagnostic Imaging Market: Strategic Direction, Marketing Tactics, Technological Know-How

July 2015 | 133 pages | ID: 26777495ADBEN
Venture Planning Group

US$ 1,960.00 US$ 2,450.00 -20 %

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A strategic assessment of Philips, one of the world's leading diagnostic imaging companies, provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs.

The report presents a comprehensive analysis of the company's performance, capabilities, goals, and strategies in the global diagnostic imaging market.

Contains 133 pages and 10 tables
I. EXECUTIVE SUMMARY

II. BUSINESS ORGANIZATION

III. SENIOR MANAGEMENT

IV. FACILITIES AND EMPLOYEES

V. TECHNICAL KNOW-HOW

VI. PRODUCT PORTFOLIO

VII. MARKETING TACTICS

VIII. SALES AND PROFIT GROWTH

IX. R&D EXPENDITURES AND MAJOR PROGRAMS

X. COLLABORATIVE ARRANGEMENTS

XI. STRATEGIC DIRECTION

LIST OF TABLES

Table 1: Philips Revenue by Operating Sector
Table 2: Philips Revenue Growth by Operating Sector
Table 3: Philips Operating Profit by Sector
Table 4: Philips Operating Profit Growth by Sector
Table 5: Philips Medical Systems Sales and Operating Profit Growth
Table 6: Philips Medical Systems Sales by Geographic Region
Table 7: Phillips Medical Systems Sales Growth by Geographic Region
Table 8: Phillips Medical Systems Sales by Modality/Business
Table 9: Phillips Medical Systems Sales by Modality/Business and Geographic Region
Table 10: Phillips Medical Systems System Placements and Installed Base by Modality and Geographic Region


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