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Vietnam Skin Care Products Market by Type (Cream, Lotion, and Others), Demographics (Male and Female), Age Group (Generation X, Millennial, and Generation Z), and Sales Channel (Supermarket/Hypermarket, Specialty Stores, Department Stores, Beauty Salons, Pharma & Drug Stores, and Online Sales Channel): Opportunity Analysis and Industry Forecast, 2021–2027

August 2020 | 143 pages | ID: VF5AEAA3407AEN
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Skin care involves the practice of improving skin integrity, enhancing appearance, and relieving skin conditions by using skin care products. Skin care products are manufactured using chemical compounds, medicinal herbs, or natural ingredients. They are sold in various forms, which include creams, lotions, serum, and face mask, among others. According to AMR, the Vietnam skin care products market was valued at $768.1 million in 2020, and is expected to garner $1,922.4 million by 2027, registering a CAGR of 11.7% from 2021 to 2027. The skin care products market exhibits an incremental revenue opportunity of $1,154.25 million from 2020 to 2027.

Although overall sales are affected due to economic downturn, the cosmetics or beauty products industry is a sector that remains impervious to the ups and downs in Vietnam. This is attributed to increasing usage of skin care products by women across the country.

South Korea holds the highest share in terms of export of cosmetics to Vietnam, with 30% of market share in the cosmetics market. Korean brands are consistently expanding in terms of shopper base, predominantly in the skin care products segments. Around 90% of the cosmetics products are imported from foreign brands such as Este? Lauder, Lancome, Shiseido, Fendi, Clairins, and L'Oreal.

Moreover, some local cosmetics brands such as Thorakao, Saigon Cosmetic, Lana, Biona, and Sao Th?i D??ng are focusing on strengthening their position in the market, though they garner a small share.

The growth of the Vietnam’s retail sector is driven by increase in middle-class population in Southeast Asia. Its middle-class population is expected to reach 33 million by the end of 2020 from 12 million in 2012, rising affluence of which is driving the market growth. In addition, presence of millennial in Vietnam, with 40% of its population below the age of 24. With higher inclination toward digital technology, millennial are driving the expansion of Vietnam’s e-commerce market, as they spend more time shopping on their digital devices than in physical stores.

With growing urbanization and an increasing number of consumers, particularly women, employed in large cities, modern and more regulated sales channels are becoming increasingly important in sale of cosmetics products. Supermarkets and department stores, for example, are gaining share from less formal channels such as outdoor markets. Consumers are attracted to the modern channels by the wide range of products they offer, their high quality, and the fact that the products sold are guaranteed to be genuine.

The Vietnam skin care products market is segmented into product type, demographics, age group, and sales channel. Depending on product type, the market is categorized into cream, lotion, and others.

By demographic, it is bifurcated into male and female. On the basis of age group, it is segregated into generation X, millennial, and generation Z. As per sales channel, it is fragmented into supermarket/hypermarket, specialty stores, department stores, beauty salons, pharma & drug stores, and online sales channel.

Key market benefits for stakeholders
  • The report provides extensive analysis of the current & emerging trends and opportunities in the Vietnam skin care products market.
  • The report provides detailed qualitative and quantitative analyses of current trends and future estimations, which help understand the prevailing Vietnam skin care products market opportunities.
  • A comprehensive analysis of factors that drive and restrict the growth of the Vietnam skin care products market is provided in the study.
  • An extensive analysis of the market is conducted by following key product positioning and monitoring top competitors within the market framework.
  • The report provides extensive qualitative insights on the potential & niche segments
CHAPTER 1:INTRODUCTION

1.1.Report description
1.2.Key market segments
1.3.Key market benefits for stakeholders
1.4.Research methodology
  1.4.1.Primary research
  1.4.2.Secondary research
  1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

2.1.CXO perspective

CHAPTER 3:MARKET LANDSCAPE

3.1.Market definition and scope
3.2.Key findings
  3.2.1.Top investment pocket
3.3.Porter's five forces analysis
  3.3.1.Bargaining power of suppliers
  3.3.2.Bargaining power of buyer
  3.3.3.Thereat of new entrants
  3.3.4.Threat of substitute
  3.3.5.Intensity of competitive rivalry
3.4.Market dynamics snapshot
3.5.Top influencers
3.6.Average duration of skin care products registration
  3.6.1.Introduction
  3.6.2.General regulation
    3.6.2.1.The scope of regulation and objects of application
    3.6.2.2.Term Interpretation
  3.6.3.Cosmetic product proclamation
    3.6.3.1.The cosmetic product proclamation regulation:
    3.6.3.2.The cosmetic proclamation dossier:
    3.6.3.3.The manner to establish the cosmetic product proclamation report and the proclamation data:
    3.6.3.4.Provisions of the authorization certificate
    3.6.3.5.Procedure of receiving and solving proclamation dossier
    3.6.3.6.The regulation on writing the receipt number of cosmetic product proclamation report
    3.6.3.7.The change of proclaimed contents
    3.6.3.8.The effect time of the receipt number of cosmetic product proclamation report
  3.6.4.Cosmetic product information dossier
    3.6.4.1.The general regulation of cosmetic product information dossier
    3.6.4.2.The Content of the Product Information File
  3.6.5.Cosmetic product safety requirements
    3.6.5.1.The cosmetic safety requirements
    3.6.5.2.The prohibited Ingredients, the regulated Ingredients of concentration, content and use condition limit in the cosmetic product formula
    3.6.5.3.Cosmetic products contain the following Ingredients are still allowed to be putting on the market
  3.6.6.Writings on the cosmetic label
    3.6.6.1.The label location
    3.6.6.2.The size, the appearance, and the content of label
    3.6.6.3.The content required to write on the label
    3.6.6.4.The presented language on the cosmetic label
    3.6.6.5.The other information is presented on the cosmetic label
  3.6.7.Cosmetic advertising
    3.6.7.1.The regulation on advertising cosmetic
    3.6.7.2.The content of cosmetic advertising, seminar, and cosmetic introduction event
    3.6.7.3.The cosmetic advertising on the television, the radio device
    3.6.7.4.The advertising on newspaper or pamphlet
    3.6.7.5.The registration dossier of cosmetic advertising, seminar organization, cosmetic introduction event
    3.6.7.6.The order and procedure of issuing the registration dossier receipt of cosmetic advertising, seminar organization, and cosmetic introduction event
    3.6.7.7.The advertising information content evaluating fee
    3.6.7.8.The cosmetic advertising in other local areas
    3.6.7.9.Changing and supplementing the content of advertising, seminar organization, and cosmetic introduction event
    3.6.7.10.The invalid cases of cosmetic advertising content, seminar organization content, and cosmetic introduction event
  3.6.8.Export or import of cosmetic
    3.6.8.1.Export of cosmetic
    3.6.8.2.The file, procedure of issuing the Certificate of Free Sale (CFS) in regard to the cosmetic which has been domestic produced for export
    3.6.8.3.The file, the procedure of issuing the certificate of organization satisfying principles and norms of the “cosmetic good manufacture practice” of the ASEAN Association (CGMP- ASEAN), which serves for
the export demand
    3.6.8.4.Import of cosmetic
  3.6.9.Cosmetic sampling for the quality check
    3.6.9.1.The principle of sampling
    3.6.9.2.The rights and obligations of sampling officer
    3.6.9.3.The transportation and transfer samples
    3.6.9.4.The conclusion of the cosmetic samples quality checking
    3.6.9.5.The sampling and analyzing fee for the cosmetic quality check
  3.6.10.Checking, investigating, and handling of violations
    3.6.10.1.The state checking on the cosmetic quality
    3.6.10.2.The checking and inspecting form
    3.6.10.3.The content of checking and inspecting
    3.6.10.4.The priority order in checking and supervising the post sale-promotion
  3.6.11.The obligation of the organization, the individual who manufacture, trade, and import the cosmetic and the consumer’s right
    3.6.11.1.The obligation of the organization, the individual who manufacture, trade, and import the cosmetic in order to put on the Vietnam market
    3.6.11.2.The cosmetic consumer’s right
  3.6.12.The implementing organization
    3.6.12.1.The information and the report
    3.6.12.2.The forms and the appendixes attached with the Circular
    3.6.12.3.The transfer regulation:
    3.6.12.4.The implementation effect:
3.7.COVID-19 impact on Vietnam skin care products market
  3.7.1.COVID-19 disruption dashboard in Vietnam
  3.7.2.Macro-economic indicators projections in Vietnam

CHAPTER 4:VIETNAM SKIN CARE PRODUCTS MARKET, BY PRODUCT TYPE

4.1.Overview
  4.1.1.Market size and forecast
4.2.Cream
  4.2.1.Key market trends, growth factors, and opportunities
  4.2.2.Market size and forecast
4.3.Lotions
  4.3.1.Key market trends, growth factors, and opportunities
  4.3.2.Market size and forecast
4.4.Others
  4.4.1.Key market trends, growth factors, and opportunities
  4.4.2.Market size and forecast

CHAPTER 5:VIETNAM SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS

5.1.Overview
  5.1.1.Market size and forecast
5.2.Male
  5.2.1.Key market trends, growth factors, and opportunities
  5.2.2.Market size and forecast
5.3.Female
  5.3.1.Key market trends, growth factors, and opportunities
  5.3.2.Market size and forecast

CHAPTER 6:VIETNAM SKIN CARE PRODUCTS MARKET, BY AGE GROUP

6.1.Overview
  6.1.1.Market size and forecast
6.2.Generation X
  6.2.1.Key market trends, growth factors, and opportunities
  6.2.2.Market size and forecast
6.3.Millennial
  6.3.1.Key market trends, growth factors, and opportunities
  6.3.2.Market size and forecast
6.4.Generation Z
  6.4.1.Key market trends, growth factors, and opportunities
  6.4.2.Market size and forecast

CHAPTER 7:VIETNAM SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL

7.1.Overview
7.2.Premium skin care products
  7.2.1.Key market trends, growth factors, and opportunities
7.3.Non-premium skin care products
  7.3.1.Key market trends, growth factors, and opportunities
  7.3.2.Market size and forecast
7.4.Supermarket/hypermarket
  7.4.1.Key market trends, growth factors, and opportunities
  7.4.2.Market size and forecast
  7.4.3.Premium
    7.4.3.1.Market size and forecast
  7.4.4.Non-premium
    7.4.4.1.Market size and forecast
7.5.Specialty stores
  7.5.1.Key market trends, growth factors, and opportunities
  7.5.2.Market size and forecast
  7.5.3.Premium
    7.5.3.1.Market size and forecast
  7.5.4.Non-premium
    7.5.4.1.Market size and forecast
7.6.Department stores
  7.6.1.Key market trends, growth factors, and opportunities
  7.6.2.Market size and forecast
  7.6.3.Premium
    7.6.3.1.Market size and forecast
  7.6.4.Non-premium
    7.6.4.1.Market size and forecast
7.7.Beauty salons
  7.7.1.Key market trends, growth factors, and opportunities
  7.7.2.Market size and forecast
  7.7.3.Premium
    7.7.3.1.Market size and forecast
  7.7.4.Non-premium
    7.7.4.1.Market size and forecast
7.8.Pharma & drug stores
  7.8.1.Key market trends, growth factors, and opportunities
  7.8.2.Market size and forecast
  7.8.3.Premium
    7.8.3.1.Market size and forecast
  7.8.4.Non-premium
    7.8.4.1.Market size and forecast
7.9.Online sales channel
  7.9.1.Key market trends, growth factors, and opportunities
  7.9.2.Market size and forecast
  7.9.3.Premium
    7.9.3.1.Market size and forecast
  7.9.4.Non-premium
    7.9.4.1.Market size and forecast

LIST OF TABLES

TABLE 01.COVID-19 DISRUPTION DASHBOARD IN VIETNAM
TABLE 02.MACRO-ECONOMIC INDICATORS PROJECTIONS IN VIETNAM
TABLE 03.VIETNAM SKIN CARE PRODUCTS MARKET, BY PRODUCT TYPE, 2017-2027 ($MILLION)
TABLE 04.VIETNAM SKIN CARE PRODUCTS MARKET, BY DEMOGRAPHICS, 2017-2027 ($MILLION)
TABLE 05.VIETNAM SKIN CARE PRODUCTS MARKET, BY AGE GROUP, 2017-2027 ($MILLION)
TABLE 06.VIETNAM SKIN CARE PRODUCTS MARKET, BY SALES CHANNEL, 2017-2027 ($MILLION)

LIST OF FIGURES

FIGURE 01.KEY MARKET SEGMENTS
FIGURE 02.VIETNAM SKIN CARE PRODUCTS MARKET SNAPSHOT
FIGURE 03.TOP INVESTMENT POCKETS, BY AGE GROUP
FIGURE 04.MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 05.MODERATE BARGAINING POWER OF BUYERS
FIGURE 06.MODERATE THREAT OF NEW ENTRANTS
FIGURE 07.MODERATE THREAT OF SUBSTITUTION
FIGURE 08.HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09.VIETNAM SKIN CARE PRODUCTS MARKET SHARE, BY PRODUCT TYPE, 2019(%)
FIGURE 10.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR CREAM, 2017–2027 ($MILLION)
FIGURE 11.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR LOTIONS, 2017–2027 ($MILLION)
FIGURE 12.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR OTHERS, 2017–2027 ($MILLION)
FIGURE 13.VIETNAM SKIN CARE PRODUCTS MARKET SHARE, BY DEMOGRAPHICS, 2019(%)
FIGURE 14.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR MALE, 2017–2027 ($MILLION)
FIGURE 15.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR FEMALE, 2017–2027 ($MILLION)
FIGURE 16.VIETNAM SKIN CARE PRODUCTS MARKET SHARE, BY AGE GROUP, 2019(%)
FIGURE 17.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR GENERATION X, 2017–2027 ($MILLION)
FIGURE 18.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR MILLENNIAL, 2017–2027 ($MILLION)
FIGURE 19.VIETNAM SKIN CARE PRODUCTS MARKET VALUE FOR GENERATION Z, 2017–2027 ($MILLION)
FIGURE 20.VIETNAM SKIN CARE PRODUCTS MARKET SHARE, BY SALES CHANNEL, 2019 (%)
FIGURE 21.VIETNAM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 22.VIETNAM PREMIUM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET/HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 23.VIETNAM NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR SUPERMARKET /HYPERMARKET, 2017-2027 ($MILLION)
FIGURE 24.VIETNAM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES 2017-2027 ($MILLION)
FIGURE 25.VIETNAM PREMIUM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES, 2017-2027 ($MILLION)
FIGURE 26.VIETNAM NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR SPECIALTY STORES, 2017-2027 ($MILLION)
FIGURE 27.VIETNAM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 28.VIETNAM PREMIUM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 29.VIETNAM NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR DEPARTMENT STORES, 2017-2027 ($MILLION)
FIGURE 30.VIETNAM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 31.VIETNAM PREMIUM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 32.VIETNAM NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR BEAUTY SALONS, 2017-2027 ($MILLION)
FIGURE 33.VIETNAM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 34.VIETNAM PREMIUM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 35.VIETNAM NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR PHARMA AND DRUG STORES, 2017-2027 ($MILLION)
FIGURE 36.VIETNAM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)
FIGURE 37.VIETNAM PREMIUM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)
FIGURE 38.VIETNAM NON-PREMIUM SKIN CARE PRODUCTS MARKET FOR ONLINE STORES, 2017-2027 ($MILLION)



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