Skincare Nutritional Serum Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
The Global Skincare Nutritional Serum Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 6.6 billion by 2034. This robust growth can be attributed to the rising consumer inclination toward advanced skincare routines, the proliferation of digital beauty content, and the increasing demand for targeted skin treatments. As skincare becomes an essential part of daily wellness routines, consumers are placing a stronger emphasis on products that deliver tangible results. The shift toward self-care, amplified by online beauty communities, influencer-driven product endorsements, and increased awareness of ingredient efficacy, continues to fuel demand for premium nutritional serums. Consumers are more informed than ever, seeking solutions backed by science and proven ingredients like niacinamide and vitamin C- both known for their role in skin regeneration, brightening, and overall health. The market is also witnessing a significant push from clean beauty trends, with more buyers turning to serums free from harsh chemicals and synthetic additives.
Several factors are accelerating this upward trajectory, including the rise in skin concerns such as acne, hyperpigmentation, and premature aging. With a growing number of individuals experiencing these issues, the demand for customized skincare solutions is on the rise. Nutritional serums are emerging as a go-to product for many, owing to their concentrated formulas that deliver active ingredients directly to the skin. Innovative product development continues to play a key role, with brands launching multifunctional serums that cater to evolving consumer needs. From hydration and repair to brightening and anti-aging, these serums are being crafted to deliver specific, visible improvements in skin texture and tone.
The skincare nutritional serum market is categorized by product type into oil-based, gel-based, and emulsion-based serums. Among these, gel-based serums led the market in 2024, generating USD 1.5 billion in revenue. Gel serums are gaining popularity due to their lightweight consistency, fast absorption, and non-greasy finish- factors that resonate strongly with consumers, especially in warmer climates. Their soothing and cooling properties further boost their appeal, making them a preferred choice for daily use.
By end user, the market is segmented into individuals, professional salons, spas, and dermatological centers. In 2024, the individuals segment captured 64% of the market share, driven by heightened consumer consciousness around skincare. Social media platforms and beauty influencers have significantly shaped skincare preferences, encouraging users to adopt more consistent and customized regimens.
North America skincare nutritional serum market accounted for 74% of global sales in 2024, reaching an estimated USD 810 million. This dominance is driven by the region’s strong focus on natural and organic products, a growing interest in preventative skincare, and the increasing popularity of clean beauty alternatives.
Key players operating in the market include Amorepacific, EltaMD, Jeunesse, LifeVantage, NeoStrata, Phyt’s, Oskia, Retrouve, Kerastase, Auteur, Monpure, Seavite Bodycare, Fig+Yarrow, Susanne Kaufmann Kosmetik, and The Sabi. These companies are prioritizing the development of high-performance products tailored to specific skincare needs. With consumer expectations evolving, brands are expanding product lines, integrating organic and plant-based ingredients, and leveraging digital platforms to boost engagement. Influencer partnerships, targeted marketing, and personalized skincare offerings are further enabling brands to strengthen their presence and cater to a diverse, health-conscious customer base.
Several factors are accelerating this upward trajectory, including the rise in skin concerns such as acne, hyperpigmentation, and premature aging. With a growing number of individuals experiencing these issues, the demand for customized skincare solutions is on the rise. Nutritional serums are emerging as a go-to product for many, owing to their concentrated formulas that deliver active ingredients directly to the skin. Innovative product development continues to play a key role, with brands launching multifunctional serums that cater to evolving consumer needs. From hydration and repair to brightening and anti-aging, these serums are being crafted to deliver specific, visible improvements in skin texture and tone.
The skincare nutritional serum market is categorized by product type into oil-based, gel-based, and emulsion-based serums. Among these, gel-based serums led the market in 2024, generating USD 1.5 billion in revenue. Gel serums are gaining popularity due to their lightweight consistency, fast absorption, and non-greasy finish- factors that resonate strongly with consumers, especially in warmer climates. Their soothing and cooling properties further boost their appeal, making them a preferred choice for daily use.
By end user, the market is segmented into individuals, professional salons, spas, and dermatological centers. In 2024, the individuals segment captured 64% of the market share, driven by heightened consumer consciousness around skincare. Social media platforms and beauty influencers have significantly shaped skincare preferences, encouraging users to adopt more consistent and customized regimens.
North America skincare nutritional serum market accounted for 74% of global sales in 2024, reaching an estimated USD 810 million. This dominance is driven by the region’s strong focus on natural and organic products, a growing interest in preventative skincare, and the increasing popularity of clean beauty alternatives.
Key players operating in the market include Amorepacific, EltaMD, Jeunesse, LifeVantage, NeoStrata, Phyt’s, Oskia, Retrouve, Kerastase, Auteur, Monpure, Seavite Bodycare, Fig+Yarrow, Susanne Kaufmann Kosmetik, and The Sabi. These companies are prioritizing the development of high-performance products tailored to specific skincare needs. With consumer expectations evolving, brands are expanding product lines, integrating organic and plant-based ingredients, and leveraging digital platforms to boost engagement. Influencer partnerships, targeted marketing, and personalized skincare offerings are further enabling brands to strengthen their presence and cater to a diverse, health-conscious customer base.
CHAPTER 1 METHODOLOGY & SCOPE
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufactures
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis.
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising consumer awareness about importance of skin health
3.6.1.2 Rising demand for anti-ageing products
3.6.2 Industry pitfalls & challenges
3.6.2.1 Adverse reactions or side effects
3.6.2.2 Regulatory standards across different countries
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2034 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Oil serums
5.3 Gel serums
5.4 Emulsion serums
5.5 Others
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY USAGE, 2021-2034 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Vitamin serums
6.3 Antioxidant serums
6.4 Hydrating serums
6.5 Anti-aging serums
6.6 Brightening serums
6.7 Others (anti-acne serum etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY SKIN TYPE, 2021-2034 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Normal skin
7.3 Dry skin
7.4 Oily skin
7.5 Combination skin
7.6 Sensitive skin
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE, 2021-2034 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021-2034 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Male
9.3 Female
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2034 (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Individuals
10.3 Professional salons & spas
10.4 Dermatological centers
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2034 (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-Commerce sites
11.2.2 Company websites
11.3 Offline
11.3.1 Specialty stores
11.3.2 Mega retail stores
11.3.3 Others
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2034 (USD BILLION) (MILLION UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Russia
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 UAE
12.6.2 Saudi Arabia
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES
13.1 Amorepacific
13.2 Auteur
13.3 EltaMD
13.4 Fig+Yarrow
13.5 Jeunesse
13.6 Kerastase
13.7 LifeVantage
13.8 Monpure
13.9 NeoStrata
13.10 Oskia
13.11 Phyt's
13.12 Retrouve
13.13 Seavite Bodycare
13.14 Susanne Kaufmann Kosmetik
13.15 The Sabi
1.1 Market scope & definitions
1.2 Base estimates & calculations
1.3 Forecast calculations
1.4 Data sources
1.4.1 Primary
1.4.2 Secondary
1.4.2.1 Paid sources
1.4.2.2 Public sources
CHAPTER 2 EXECUTIVE SUMMARY
2.1 Industry synopsis, 2021-2034
CHAPTER 3 INDUSTRY INSIGHTS
3.1 Industry ecosystem analysis
3.1.1 Factor affecting the value chain
3.1.2 Profit margin analysis
3.1.3 Disruptions
3.1.4 Future outlook
3.1.5 Manufactures
3.1.6 Distributors
3.2 Supplier landscape
3.3 Profit margin analysis.
3.4 Key news & initiatives
3.5 Regulatory landscape
3.6 Impact forces
3.6.1 Growth drivers
3.6.1.1 Rising consumer awareness about importance of skin health
3.6.1.2 Rising demand for anti-ageing products
3.6.2 Industry pitfalls & challenges
3.6.2.1 Adverse reactions or side effects
3.6.2.2 Regulatory standards across different countries
3.7 Growth potential analysis
3.8 Porter’s analysis
3.9 PESTEL analysis
CHAPTER 4 COMPETITIVE LANDSCAPE, 2024
4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix
CHAPTER 5 MARKET ESTIMATES & FORECAST, BY TYPE, 2021-2034 (USD BILLION) (MILLION UNITS)
5.1 Key trends
5.2 Oil serums
5.3 Gel serums
5.4 Emulsion serums
5.5 Others
CHAPTER 6 MARKET ESTIMATES & FORECAST, BY USAGE, 2021-2034 (USD BILLION) (MILLION UNITS)
6.1 Key trends
6.2 Vitamin serums
6.3 Antioxidant serums
6.4 Hydrating serums
6.5 Anti-aging serums
6.6 Brightening serums
6.7 Others (anti-acne serum etc.)
CHAPTER 7 MARKET ESTIMATES & FORECAST, BY SKIN TYPE, 2021-2034 (USD BILLION) (MILLION UNITS)
7.1 Key trends
7.2 Normal skin
7.3 Dry skin
7.4 Oily skin
7.5 Combination skin
7.6 Sensitive skin
CHAPTER 8 MARKET ESTIMATES & FORECAST, BY PRICE, 2021-2034 (USD BILLION) (MILLION UNITS)
8.1 Key trends
8.2 Low
8.3 Medium
8.4 High
CHAPTER 9 MARKET ESTIMATES & FORECAST, BY CONSUMER GROUP, 2021-2034 (USD BILLION) (MILLION UNITS)
9.1 Key trends
9.2 Male
9.3 Female
CHAPTER 10 MARKET ESTIMATES & FORECAST, BY END USE, 2021-2034 (USD BILLION) (MILLION UNITS)
10.1 Key trends
10.2 Individuals
10.3 Professional salons & spas
10.4 Dermatological centers
CHAPTER 11 MARKET ESTIMATES & FORECAST, BY DISTRIBUTION CHANNEL, 2021-2034 (USD BILLION) (MILLION UNITS)
11.1 Key trends
11.2 Online
11.2.1 E-Commerce sites
11.2.2 Company websites
11.3 Offline
11.3.1 Specialty stores
11.3.2 Mega retail stores
11.3.3 Others
CHAPTER 12 MARKET ESTIMATES & FORECAST, BY REGION, 2021-2034 (USD BILLION) (MILLION UNITS)
12.1 Key trends
12.2 North America
12.2.1 U.S.
12.2.2 Canada
12.3 Europe
12.3.1 UK
12.3.2 Germany
12.3.3 France
12.3.4 Italy
12.3.5 Spain
12.3.6 Russia
12.4 Asia Pacific
12.4.1 China
12.4.2 India
12.4.3 Japan
12.4.4 South Korea
12.4.5 Australia
12.5 Latin America
12.5.1 Brazil
12.5.2 Mexico
12.6 MEA
12.6.1 UAE
12.6.2 Saudi Arabia
12.6.3 South Africa
CHAPTER 13 COMPANY PROFILES
13.1 Amorepacific
13.2 Auteur
13.3 EltaMD
13.4 Fig+Yarrow
13.5 Jeunesse
13.6 Kerastase
13.7 LifeVantage
13.8 Monpure
13.9 NeoStrata
13.10 Oskia
13.11 Phyt's
13.12 Retrouve
13.13 Seavite Bodycare
13.14 Susanne Kaufmann Kosmetik
13.15 The Sabi
