Skincare in the United States
Summary
Skincare in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Skincare in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The skincare market is segmented into body care, facial care, depilatories, hand care, make-up remover, and others. The scope of others includes skincare sets. Skincare sets encompass a wide range of options, including specially curated skincare regimens, convenient travel sized products, gift sets, and combinations of skincare and makeup items. Market volume represents retail sales volume. Market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The US skincare market recorded a value of $29.9 billion in 2025, representing a compound annual growth rate (CAGR) of 5.4% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 2.3% between 2020 and 2025, reaching a total of 2,633.5 million units in 2025.
- The US skincare market grew during 2020-25 due to an increase in disposable income that raised both the number of buyers and the value of each purchase.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the skincare market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the skincare market in the United States
- Leading company profiles reveal details of key skincare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States skincare market with five year forecasts
- What was the size of the United States skincare market by value in 2025?
- What will be the size of the United States skincare market in 2030?
- What factors are affecting the strength of competition in the United States skincare market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's skincare market?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the US skincare market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies market shares have suffered during 2020-25?
7.4. What are the most popular brands in the US skincare market?
7.5. What have been the most significant recent developments in the US skincare market?
8 COMPANY PROFILES
8.1. L'Oreal SA
8.2. The Estee Lauder Companies Inc
8.3. Unilever Plc
8.4. Kenvue Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the US skincare market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies market shares have suffered during 2020-25?
7.4. What are the most popular brands in the US skincare market?
7.5. What have been the most significant recent developments in the US skincare market?
8 COMPANY PROFILES
8.1. L'Oreal SA
8.2. The Estee Lauder Companies Inc
8.3. Unilever Plc
8.4. Kenvue Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: United States skincare market value: $ million, 2020-25
Table 2: United States skincare market volume: million units, 2020-25
Table 3: United States skincare market category segmentation: % share, by value, 2020-25
Table 4: United States skincare market category segmentation: $ million, 2020-25
Table 5: United States skincare market geography segmentation: $ million, 2025
Table 6: United States skincare market distribution: % share, by value, 2025
Table 7: United States skincare market value forecast: $ million, 2025-30
Table 8: United States skincare market volume forecast: million units, 2025-30
Table 9: United States skincare market share: % share, by value, 2025
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Estee Lauder Companies Inc: Key Facts
Table 15: The Estee Lauder Companies Inc: Annual Financial Ratios
Table 16: The Estee Lauder Companies Inc: Key Employees
Table 17: Unilever Plc: Key Facts
Table 18: Unilever Plc: Annual Financial Ratios
Table 19: Unilever Plc: Key Employees
Table 20: Kenvue Inc: Key Facts
Table 21: Kenvue Inc: Annual Financial Ratios
Table 22: Kenvue Inc: Key Employees
Table 23: United States Size of Population (Million), 2021-25
Table 24: United States Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: United States GDP (Current Prices, $ Billion), 2021-25
Table 26: United States Inflation, 2021-25
Table 27: United States Consumer Price Index (Absolute), 2021-25
Table 28: United States Exchange Rate, 2020-25
Table 1: United States skincare market value: $ million, 2020-25
Table 2: United States skincare market volume: million units, 2020-25
Table 3: United States skincare market category segmentation: % share, by value, 2020-25
Table 4: United States skincare market category segmentation: $ million, 2020-25
Table 5: United States skincare market geography segmentation: $ million, 2025
Table 6: United States skincare market distribution: % share, by value, 2025
Table 7: United States skincare market value forecast: $ million, 2025-30
Table 8: United States skincare market volume forecast: million units, 2025-30
Table 9: United States skincare market share: % share, by value, 2025
Table 10: L'Oreal SA: Key Facts
Table 11: L'Oreal SA: Annual Financial Ratios
Table 12: L'Oreal SA: Key Employees
Table 13: L'Oreal SA: Key Employees Continued
Table 14: The Estee Lauder Companies Inc: Key Facts
Table 15: The Estee Lauder Companies Inc: Annual Financial Ratios
Table 16: The Estee Lauder Companies Inc: Key Employees
Table 17: Unilever Plc: Key Facts
Table 18: Unilever Plc: Annual Financial Ratios
Table 19: Unilever Plc: Key Employees
Table 20: Kenvue Inc: Key Facts
Table 21: Kenvue Inc: Annual Financial Ratios
Table 22: Kenvue Inc: Key Employees
Table 23: United States Size of Population (Million), 2021-25
Table 24: United States Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: United States GDP (Current Prices, $ Billion), 2021-25
Table 26: United States Inflation, 2021-25
Table 27: United States Consumer Price Index (Absolute), 2021-25
Table 28: United States Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: United States skincare market value: $ million, 2020-25
Figure 2: United States skincare market volume: million units, 2020-25
Figure 3: United States skincare market category segmentation: $ million, 2020-25
Figure 4: United States skincare market geography segmentation: % share, by value, 2025
Figure 5: United States skincare market distribution: % share, by value, 2025
Figure 6: United States skincare market value forecast: $ million, 2025-30
Figure 7: United States skincare market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the skincare market in the United States, 2025
Figure 9: Drivers of buyer power in the skincare market in the United States, 2025
Figure 10: Drivers of supplier power in the skincare market in the United States, 2025
Figure 11: Factors influencing the likelihood of new entrants in the skincare market in the United States, 2025
Figure 12: Factors influencing the threat of substitutes in the skincare market in the United States, 2025
Figure 13: Drivers of degree of rivalry in the skincare market in the United States, 2025
Figure 14: United States skincare market share: % share, by value, 2025
Figure 1: United States skincare market value: $ million, 2020-25
Figure 2: United States skincare market volume: million units, 2020-25
Figure 3: United States skincare market category segmentation: $ million, 2020-25
Figure 4: United States skincare market geography segmentation: % share, by value, 2025
Figure 5: United States skincare market distribution: % share, by value, 2025
Figure 6: United States skincare market value forecast: $ million, 2025-30
Figure 7: United States skincare market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the skincare market in the United States, 2025
Figure 9: Drivers of buyer power in the skincare market in the United States, 2025
Figure 10: Drivers of supplier power in the skincare market in the United States, 2025
Figure 11: Factors influencing the likelihood of new entrants in the skincare market in the United States, 2025
Figure 12: Factors influencing the threat of substitutes in the skincare market in the United States, 2025
Figure 13: Drivers of degree of rivalry in the skincare market in the United States, 2025
Figure 14: United States skincare market share: % share, by value, 2025
