Skincare in Japan
Summary
Skincare in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Skincare in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The skincare market is segmented into body care, facial care, depilatories, hand care, make-up remover, and others. The scope of others includes skincare sets. Skincare sets encompass a wide range of options, including specially curated skincare regimens, convenient travel sized products, gift sets, and combinations of skincare and makeup items. Market volume represents retail sales volume. Market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Japanese skincare market recorded a value of $14.3 billion in 2025, representing a negative compound annual growth rate (CAGR) of 4.6% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 1.0% between 2020 and 2025, reaching a total of 1,185.5 million units in 2025.
- During 2020-25, Japanese skincare value growth accelerated as shoppers traded up to higher-priced routines and paid more for measurable performance.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the skincare market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the skincare market in Japan
- Leading company profiles reveal details of key skincare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan skincare market with five year forecasts by both value and volume
- What was the size of the Japan skincare market by value in 2025?
- What will be the size of the Japan skincare market in 2030?
- What factors are affecting the strength of competition in the Japan skincare market?
- How has the market performed over the last five years?
- How large is Japan’s skincare market in relation to its regional counterparts?
1 EXECUTIVE SUMMARY
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the Japanese skincare market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies' market shares have suffered during 2020-25?
7.4. What are the most popular brands in the Japanese skincare market?
7.5. What have been the most significant recent developments in the Japanese skincare market?
8 COMPANY PROFILES
8.1. Kao Corp
8.2. Shiseido Co Ltd
8.3. Kose Holdings Corp
8.4. POLA Orbis Holdings Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market Value
1.2. Market Value Forecast
1.3. Market Volume
1.4. Market Volume Forecast
1.5. Category Segmentation
1.6. Geography Segmentation
1.7. Market Share
1.8. Market Rivalry
1.9. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market Definition
2.2. Market Analysis
2.3. Market Trends
2.4. Regulatory Landscape
3 MARKET DATA
3.1. Market Value
3.2. Market Volume
4 MARKET SEGMENTATION
4.1. Category Segmentation
4.2. Geography Segmentation
4.3. Market Distribution
5 MARKET OUTLOOK
5.1. Market Value Forecast
5.2. Market Volume Forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer Power
6.3. Supplier Power
6.4. New Entrants
6.5. Threat Of Substitutes
6.6. Degree Of Rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players in the Japanese skincare market?
7.2. Which companies have been most successful in increasing their market shares during 2020-25?
7.3. Which companies' market shares have suffered during 2020-25?
7.4. What are the most popular brands in the Japanese skincare market?
7.5. What have been the most significant recent developments in the Japanese skincare market?
8 COMPANY PROFILES
8.1. Kao Corp
8.2. Shiseido Co Ltd
8.3. Kose Holdings Corp
8.4. POLA Orbis Holdings Inc
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry Associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Japan skincare market value: $ million, 2020-25
Table 2: Japan skincare market volume: million units, 2020-25
Table 3: Japan skincare market category segmentation: % share, by value, 2020-25
Table 4: Japan skincare market category segmentation: $ million, 2020-25
Table 5: Japan skincare market geography segmentation: $ million, 2025
Table 6: Japan skincare market distribution: % share, by value, 2025
Table 7: Japan skincare market value forecast: $ million, 2025-30
Table 8: Japan skincare market volume forecast: million units, 2025-30
Table 9: Japan skincare market share: % share, by value, 2025
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: Shiseido Co Ltd: Key Facts
Table 15: Shiseido Co Ltd: Annual Financial Ratios
Table 16: Shiseido Co Ltd: Key Employees
Table 17: Kose Holdings Corp: Key Facts
Table 18: Kose Holdings Corp: Annual Financial Ratios
Table 19: Kose Holdings Corp: Key Employees
Table 20: POLA Orbis Holdings Inc: Key Facts
Table 21: POLA Orbis Holdings Inc: Annual Financial Ratios
Table 22: POLA Orbis Holdings Inc: Key Employees
Table 23: Japan Size of Population (Million), 2021-25
Table 24: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Japan GDP (Current Prices, $ Billion), 2021-25
Table 26: Japan Inflation, 2021-25
Table 27: Japan Consumer Price Index (Absolute), 2021-25
Table 28: Japan Exchange Rate, 2020-25
Table 1: Japan skincare market value: $ million, 2020-25
Table 2: Japan skincare market volume: million units, 2020-25
Table 3: Japan skincare market category segmentation: % share, by value, 2020-25
Table 4: Japan skincare market category segmentation: $ million, 2020-25
Table 5: Japan skincare market geography segmentation: $ million, 2025
Table 6: Japan skincare market distribution: % share, by value, 2025
Table 7: Japan skincare market value forecast: $ million, 2025-30
Table 8: Japan skincare market volume forecast: million units, 2025-30
Table 9: Japan skincare market share: % share, by value, 2025
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: Shiseido Co Ltd: Key Facts
Table 15: Shiseido Co Ltd: Annual Financial Ratios
Table 16: Shiseido Co Ltd: Key Employees
Table 17: Kose Holdings Corp: Key Facts
Table 18: Kose Holdings Corp: Annual Financial Ratios
Table 19: Kose Holdings Corp: Key Employees
Table 20: POLA Orbis Holdings Inc: Key Facts
Table 21: POLA Orbis Holdings Inc: Annual Financial Ratios
Table 22: POLA Orbis Holdings Inc: Key Employees
Table 23: Japan Size of Population (Million), 2021-25
Table 24: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Japan GDP (Current Prices, $ Billion), 2021-25
Table 26: Japan Inflation, 2021-25
Table 27: Japan Consumer Price Index (Absolute), 2021-25
Table 28: Japan Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Japan skincare market value: $ million, 2020-25
Figure 2: Japan skincare market volume: million units, 2020-25
Figure 3: Japan skincare market category segmentation: $ million, 2020-25
Figure 4: Japan skincare market geography segmentation: % share, by value, 2025
Figure 5: Japan skincare market distribution: % share, by value, 2025
Figure 6: Japan skincare market value forecast: $ million, 2025-30
Figure 7: Japan skincare market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the skincare market in Japan, 2025
Figure 9: Drivers of buyer power in the skincare market in Japan, 2025
Figure 10: Drivers of supplier power in the skincare market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the skincare market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the skincare market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the skincare market in Japan, 2025
Figure 14: Japan skincare market share: % share, by value, 2025
Figure 1: Japan skincare market value: $ million, 2020-25
Figure 2: Japan skincare market volume: million units, 2020-25
Figure 3: Japan skincare market category segmentation: $ million, 2020-25
Figure 4: Japan skincare market geography segmentation: % share, by value, 2025
Figure 5: Japan skincare market distribution: % share, by value, 2025
Figure 6: Japan skincare market value forecast: $ million, 2025-30
Figure 7: Japan skincare market volume forecast: million units, 2025-30
Figure 8: Forces driving competition in the skincare market in Japan, 2025
Figure 9: Drivers of buyer power in the skincare market in Japan, 2025
Figure 10: Drivers of supplier power in the skincare market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the skincare market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the skincare market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the skincare market in Japan, 2025
Figure 14: Japan skincare market share: % share, by value, 2025
