Mexico Hair Growth Products Market, By Product Type (Shampoos, Conditioners, Serums, Oils, Supplements, Others), By Gender (Men, Women), By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Overview
The Mexico Hair Growth Products market was valued at USD 103.68 million in 2024 and is projected to reach USD 134.09 million by 2030, growing at a CAGR of 4.43% during the forecast period. This growth is fueled by increasing awareness of hair health and a rise in hair thinning and hair loss cases. Consumers are shifting toward effective, natural, and technologically advanced solutions, supported by growing digital engagement and product availability. With online retail accounting for 14.8% of Mexico’s total retail sales in 2024 and 67.2 million digital shoppers, e-commerce is emerging as a key distribution channel. Expanding consumer bases—across both genders—are being drawn by safer formulations, personalization, and the promise of lasting results, prompting brands to invest in transparency, efficacy, and customer education to secure loyalty in a competitive market.
Key Market Drivers
Growing Male Grooming Trends
The increasing involvement of male consumers in the hair care sector is reshaping Mexico’s hair growth product market. Historically skewed towards women, the market is now witnessing a surge in male demand, driven by shifting social attitudes and heightened grooming awareness. Nearly half of men aged 20 to 30 in Mexico are affected by androgenic alopecia, with overall baldness rates rising with age. This has led to growing interest in male-focused hair regrowth products, including shampoos, serums, and treatments tailored for male scalp and hair conditions. Targeted marketing efforts featuring male influencers and expert endorsements are further encouraging men to adopt these solutions, making them a fast-growing consumer segment.
Key Market Challenges
Prevalence of Counterfeit and Unregulated Products
The proliferation of counterfeit and unregulated hair growth products poses a significant challenge in Mexico. Easily accessible via online platforms and informal retail outlets, these low-cost, substandard items often mimic genuine brands and make misleading claims. Consumers using these fake products risk adverse effects such as scalp irritation, allergic reactions, and further hair loss. The lack of stringent enforcement and monitoring of these products undermines consumer confidence, damages brand credibility, and puts added pricing pressure on legitimate manufacturers. The unchecked presence of counterfeit goods complicates market growth and endangers user safety.
Key Market Trends
Rising Demand for Natural and Organic Formulations
A major trend in Mexico’s hair growth products market is the increasing demand for natural and organic alternatives. Consumers are actively avoiding products containing harsh chemicals like parabens, sulfates, and artificial fragrances. Instead, there is a growing preference for herbal oils, plant-based serums, and shampoos with ingredients like castor oil, rosemary, and aloe vera, which are perceived as safer and more sustainable. This shift toward clean beauty is encouraging brands to adopt transparent labeling, eco-friendly practices, and culturally relevant formulations, reflecting consumer priorities around health, wellness, and environmental responsibility.
Key Market Players
In this report, the Mexico Hair Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Available Customizations:
Mexico Hair Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
The Mexico Hair Growth Products market was valued at USD 103.68 million in 2024 and is projected to reach USD 134.09 million by 2030, growing at a CAGR of 4.43% during the forecast period. This growth is fueled by increasing awareness of hair health and a rise in hair thinning and hair loss cases. Consumers are shifting toward effective, natural, and technologically advanced solutions, supported by growing digital engagement and product availability. With online retail accounting for 14.8% of Mexico’s total retail sales in 2024 and 67.2 million digital shoppers, e-commerce is emerging as a key distribution channel. Expanding consumer bases—across both genders—are being drawn by safer formulations, personalization, and the promise of lasting results, prompting brands to invest in transparency, efficacy, and customer education to secure loyalty in a competitive market.
Key Market Drivers
Growing Male Grooming Trends
The increasing involvement of male consumers in the hair care sector is reshaping Mexico’s hair growth product market. Historically skewed towards women, the market is now witnessing a surge in male demand, driven by shifting social attitudes and heightened grooming awareness. Nearly half of men aged 20 to 30 in Mexico are affected by androgenic alopecia, with overall baldness rates rising with age. This has led to growing interest in male-focused hair regrowth products, including shampoos, serums, and treatments tailored for male scalp and hair conditions. Targeted marketing efforts featuring male influencers and expert endorsements are further encouraging men to adopt these solutions, making them a fast-growing consumer segment.
Key Market Challenges
Prevalence of Counterfeit and Unregulated Products
The proliferation of counterfeit and unregulated hair growth products poses a significant challenge in Mexico. Easily accessible via online platforms and informal retail outlets, these low-cost, substandard items often mimic genuine brands and make misleading claims. Consumers using these fake products risk adverse effects such as scalp irritation, allergic reactions, and further hair loss. The lack of stringent enforcement and monitoring of these products undermines consumer confidence, damages brand credibility, and puts added pricing pressure on legitimate manufacturers. The unchecked presence of counterfeit goods complicates market growth and endangers user safety.
Key Market Trends
Rising Demand for Natural and Organic Formulations
A major trend in Mexico’s hair growth products market is the increasing demand for natural and organic alternatives. Consumers are actively avoiding products containing harsh chemicals like parabens, sulfates, and artificial fragrances. Instead, there is a growing preference for herbal oils, plant-based serums, and shampoos with ingredients like castor oil, rosemary, and aloe vera, which are perceived as safer and more sustainable. This shift toward clean beauty is encouraging brands to adopt transparent labeling, eco-friendly practices, and culturally relevant formulations, reflecting consumer priorities around health, wellness, and environmental responsibility.
Key Market Players
- Unilever PLC
- L'Or?al SA
- Johnson & Johnson Services, Inc.
- The Procter & Gamble Company
- Genomma Lab Internacional, S.A.B. de C.V.
- Henkel AG & Co. KGaA
- Kao Corporation
- Beiersdorf AG
- Alticor Global Holdings Inc. (Amway Corp.)
- The Estee Lauder Companies Inc
In this report, the Mexico Hair Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Mexico Hair Growth Products Market, By Product Type:
- Shampoo
- Conditioner
- Serum
- Oil
- Supplements
- Others
- Mexico Hair Growth Products Market, By Gender
- Men
- Women
- Mexico Hair Growth Products Market, By Sales Channel:
- Supermarkets/Hypermarkets
- Departmental Stores
- Online
- Others
- Mexico Hair Growth Products Market, By Region:
- North
- Central
- Central North
- South
Available Customizations:
Mexico Hair Growth Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER ANALYSIS
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. MEXICO HAIR GROWTH PRODUCTS MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Shampoo, Conditioner, Serum, Oil, Supplements, Others)
5.2.2. By Gender (Men, Women)
5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
5.2.4. By Regional
5.2.5. By Company (2024)
5.3. Market Map
6. MEXICO SHAMPOO MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Gender
6.2.2. By Sales Channel
7. MEXICO CONDITIONER MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Gender
7.2.2. By Sales Channel
8. MEXICO SERUM MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Gender
8.2.2. By Sales Channel
9. MEXICO OIL MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Gender
9.2.2. By Sales Channel
10. MEXICO SUPPLEMENTS MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Gender
10.2.2. By Sales Channel
11. MARKET DYNAMICS
11.1. Drivers
11.2. Challenges
12. MARKET TRENDS & DEVELOPMENTS
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. MEXICO ECONOMIC PROFILE
14. COMPETITIVE LANDSCAPE
14.1. Company Profiles
14.1.1. Unilever PLC
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. L'Or?al SA
14.1.3. Johnson & Johnson Services, Inc.
14.1.4. The Procter & Gamble Company
14.1.5. Genomma Lab Internacional, S.A.B. de C.V.
14.1.6. Henkel AG & Co. KGaA
14.1.7. Kao Corporation
14.1.8. Beiersdorf AG
14.1.9. Alticor Global Holdings Inc. (Amway Corp.)
14.1.10. The Estee Lauder Companies Inc
15. STRATEGIC RECOMMENDATIONS
16. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER ANALYSIS
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. MEXICO HAIR GROWTH PRODUCTS MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Shampoo, Conditioner, Serum, Oil, Supplements, Others)
5.2.2. By Gender (Men, Women)
5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Online, Others)
5.2.4. By Regional
5.2.5. By Company (2024)
5.3. Market Map
6. MEXICO SHAMPOO MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Gender
6.2.2. By Sales Channel
7. MEXICO CONDITIONER MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Gender
7.2.2. By Sales Channel
8. MEXICO SERUM MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Gender
8.2.2. By Sales Channel
9. MEXICO OIL MARKET OUTLOOK
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Gender
9.2.2. By Sales Channel
10. MEXICO SUPPLEMENTS MARKET OUTLOOK
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Gender
10.2.2. By Sales Channel
11. MARKET DYNAMICS
11.1. Drivers
11.2. Challenges
12. MARKET TRENDS & DEVELOPMENTS
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. MEXICO ECONOMIC PROFILE
14. COMPETITIVE LANDSCAPE
14.1. Company Profiles
14.1.1. Unilever PLC
14.1.1.1. Business Overview
14.1.1.2. Company Snapshot
14.1.1.3. Products & Services
14.1.1.4. Financials (As Per Availability)
14.1.1.5. Key Market Focus & Geographical Presence
14.1.1.6. Recent Developments
14.1.1.7. Key Management Personnel
14.1.2. L'Or?al SA
14.1.3. Johnson & Johnson Services, Inc.
14.1.4. The Procter & Gamble Company
14.1.5. Genomma Lab Internacional, S.A.B. de C.V.
14.1.6. Henkel AG & Co. KGaA
14.1.7. Kao Corporation
14.1.8. Beiersdorf AG
14.1.9. Alticor Global Holdings Inc. (Amway Corp.)
14.1.10. The Estee Lauder Companies Inc
15. STRATEGIC RECOMMENDATIONS
16. ABOUT US & DISCLAIMER
