Haircare in Japan
Summary
Haircare in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Haircare in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, salon hair care, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Japanese haircare market value recorded revenue of $4.6 billion in 2025, representing a negative compound annual growth rate (CAGR) of 4.4% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 0.8% between 2020 and 2025, reaching a total of 420.0 million units in 2025.
- In 2025, the Japanese haircare market volume grew by 0.8% annually. The growth is attributed to increasing household income levels.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the haircare market in Japan
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Japan
- Leading company profiles reveal details of key haircare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Japan haircare market with five year forecasts
- What was the size of the Japan haircare market by value in 2025?
- What will be the size of the Japan haircare market in 2030?
- What factors are affecting the strength of competition in the Japan haircare market?
- How has the market performed over the last five years?
- How large is Japan’s haircare market in relation to its regional counterparts?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Japanese haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Japanese haircare market?
7.6. What have been the most significant developments in the Japanese haircare market?
8 COMPANY PROFILES
8.1. Kao Corp
8.2. Unilever Plc
8.3. FineToday Holdings Co Ltd
8.4. The Procter & Gamble Co
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Japanese haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Japanese haircare market?
7.6. What have been the most significant developments in the Japanese haircare market?
8 COMPANY PROFILES
8.1. Kao Corp
8.2. Unilever Plc
8.3. FineToday Holdings Co Ltd
8.4. The Procter & Gamble Co
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Japan haircare market value: $ million, 2020-25
Table 2: Japan haircare market volume: million Units, 2020-25
Table 3: Japan haircare market category segmentation: % share, by value, 2020-25
Table 4: Japan haircare market category segmentation: $ million, 2020-25
Table 5: Japan haircare market geography segmentation: $ million, 2025
Table 6: Japan haircare market distribution: % share, by value, 2025
Table 7: Japan haircare market value forecast: $ million, 2025-30
Table 8: Japan haircare market volume forecast: million Units, 2025-30
Table 9: Japan haircare market share: % share, by value, 2025
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: Unilever Plc: Key Facts
Table 15: Unilever Plc: Annual Financial Ratios
Table 16: Unilever Plc: Key Employees
Table 17: Unilever Plc: Key Employees Continued
Table 18: FineToday Holdings Co Ltd: Key Facts
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Japan Size of Population (Million), 2021-25
Table 24: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Japan GDP (Current Prices, $ Billion), 2021-25
Table 26: Japan Inflation, 2021-25
Table 27: Japan Consumer Price Index (Absolute), 2021-25
Table 28: Japan Exchange Rate, 2020-25
Table 1: Japan haircare market value: $ million, 2020-25
Table 2: Japan haircare market volume: million Units, 2020-25
Table 3: Japan haircare market category segmentation: % share, by value, 2020-25
Table 4: Japan haircare market category segmentation: $ million, 2020-25
Table 5: Japan haircare market geography segmentation: $ million, 2025
Table 6: Japan haircare market distribution: % share, by value, 2025
Table 7: Japan haircare market value forecast: $ million, 2025-30
Table 8: Japan haircare market volume forecast: million Units, 2025-30
Table 9: Japan haircare market share: % share, by value, 2025
Table 10: Kao Corp: Key Facts
Table 11: Kao Corp: Annual Financial Ratios
Table 12: Kao Corp: Key Employees
Table 13: Kao Corp: Key Employees Continued
Table 14: Unilever Plc: Key Facts
Table 15: Unilever Plc: Annual Financial Ratios
Table 16: Unilever Plc: Key Employees
Table 17: Unilever Plc: Key Employees Continued
Table 18: FineToday Holdings Co Ltd: Key Facts
Table 19: The Procter & Gamble Co: Key Facts
Table 20: The Procter & Gamble Co: Annual Financial Ratios
Table 21: The Procter & Gamble Co: Key Employees
Table 22: The Procter & Gamble Co: Key Employees Continued
Table 23: Japan Size of Population (Million), 2021-25
Table 24: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Japan GDP (Current Prices, $ Billion), 2021-25
Table 26: Japan Inflation, 2021-25
Table 27: Japan Consumer Price Index (Absolute), 2021-25
Table 28: Japan Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Japan haircare market value: $ million, 2020-25
Figure 2: Japan haircare market volume: million Units, 2020-25
Figure 3: Japan haircare market category segmentation: $ million, 2020-25
Figure 4: Japan haircare market geography segmentation: % share, by value, 2025
Figure 5: Japan haircare market distribution: % share, by value, 2025
Figure 6: Japan haircare market value forecast: $ million, 2025-30
Figure 7: Japan haircare market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the haircare market in Japan, 2025
Figure 9: Drivers of buyer power in the haircare market in Japan, 2025
Figure 10: Drivers of supplier power in the haircare market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the haircare market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the haircare market in Japan, 2025
Figure 14: Japan haircare market share: % share, by value, 2025
Figure 1: Japan haircare market value: $ million, 2020-25
Figure 2: Japan haircare market volume: million Units, 2020-25
Figure 3: Japan haircare market category segmentation: $ million, 2020-25
Figure 4: Japan haircare market geography segmentation: % share, by value, 2025
Figure 5: Japan haircare market distribution: % share, by value, 2025
Figure 6: Japan haircare market value forecast: $ million, 2025-30
Figure 7: Japan haircare market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the haircare market in Japan, 2025
Figure 9: Drivers of buyer power in the haircare market in Japan, 2025
Figure 10: Drivers of supplier power in the haircare market in Japan, 2025
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Japan, 2025
Figure 12: Factors influencing the threat of substitutes in the haircare market in Japan, 2025
Figure 13: Drivers of degree of rivalry in the haircare market in Japan, 2025
Figure 14: Japan haircare market share: % share, by value, 2025
