Haircare in Brazil
Summary
Haircare in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
Haircare in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2020-25, and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The haircare market includes retail sales of shampoo, hair colorants, conditioner, styling agents, and others. The scope of others includes perms & relaxers, salon hair care, and hair loss treatments. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- The Brazilian haircare market value recorded revenue of $6.3 billion in 2025, representing a compound annual growth rate (CAGR) of 5.2% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 3.0% between 2020 and 2025, reaching a total of 2.0 billion Units in 2025.
- Brazil holds a share of 22.3% in the South American haircare industry market in 2025. The growth is attributed to a decline in consumer price inflation, which restored consumers’ purchasing power
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the haircare market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the haircare market in Brazil
- Leading company profiles reveal details of key haircare market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil haircare market with five year forecasts
- What was the size of the Brazil haircare market by value in 2025?
- What will be the size of the Brazil haircare market in 2030?
- What factors are affecting the strength of competition in the Brazil haircare market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's haircare market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Brazilian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Brazilian haircare market?
8 COMPANY PROFILES
8.1. Unilever Plc
8.2. L'Oreal SA
8.3. The Procter & Gamble Co
8.4. Wella International Operations Switzerland Sarl
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
2.3. Regulatory landscape
3 MARKET DATA
3.1. Market value
3.2. Market volume
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 MARKET OUTLOOK
5.1. Market value forecast
5.2. Market volume forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Market share
7.2. Who are the leading players in the Brazilian haircare market?
7.3. Which companies have been most successful in increasing their market shares during 2020-25?
7.4. Which companies market shares have suffered over the same period (2020-25)?
7.5. What are the most popular brands in the Brazilian haircare market?
8 COMPANY PROFILES
8.1. Unilever Plc
8.2. L'Oreal SA
8.3. The Procter & Gamble Co
8.4. Wella International Operations Switzerland Sarl
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Brazil haircare market value: $ million, 2020-25
Table 2: Brazil haircare market volume: million Units, 2020-25
Table 3: Brazil haircare market category segmentation: % share, by value, 2020-25
Table 4: Brazil haircare market category segmentation: $ million, 2020-25
Table 5: Brazil haircare market geography segmentation: $ million, 2025
Table 6: Brazil haircare market distribution: % share, by value, 2025
Table 7: Brazil haircare market value forecast: $ million, 2025-30
Table 8: Brazil haircare market volume forecast: million Units, 2025-30
Table 9: Brazil haircare market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Unilever Plc: Key Employees Continued
Table 14: L'Oreal SA: Key Facts
Table 15: L'Oreal SA: Annual Financial Ratios
Table 16: L'Oreal SA: Key Employees
Table 17: L'Oreal SA: Key Employees Continued
Table 18: The Procter & Gamble Co: Key Facts
Table 19: The Procter & Gamble Co: Annual Financial Ratios
Table 20: The Procter & Gamble Co: Key Employees
Table 21: The Procter & Gamble Co: Key Employees Continued
Table 22: Wella International Operations Switzerland Sarl: Key Facts
Table 23: Brazil Size of Population (Million), 2021-25
Table 24: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Brazil GDP (Current Prices, $ Billion), 2021-25
Table 26: Brazil Inflation, 2021-25
Table 27: Brazil Consumer Price Index (Absolute), 2021-25
Table 28: Brazil Exchange Rate, 2020-25
Table 1: Brazil haircare market value: $ million, 2020-25
Table 2: Brazil haircare market volume: million Units, 2020-25
Table 3: Brazil haircare market category segmentation: % share, by value, 2020-25
Table 4: Brazil haircare market category segmentation: $ million, 2020-25
Table 5: Brazil haircare market geography segmentation: $ million, 2025
Table 6: Brazil haircare market distribution: % share, by value, 2025
Table 7: Brazil haircare market value forecast: $ million, 2025-30
Table 8: Brazil haircare market volume forecast: million Units, 2025-30
Table 9: Brazil haircare market share: % share, by value, 2025
Table 10: Unilever Plc: Key Facts
Table 11: Unilever Plc: Annual Financial Ratios
Table 12: Unilever Plc: Key Employees
Table 13: Unilever Plc: Key Employees Continued
Table 14: L'Oreal SA: Key Facts
Table 15: L'Oreal SA: Annual Financial Ratios
Table 16: L'Oreal SA: Key Employees
Table 17: L'Oreal SA: Key Employees Continued
Table 18: The Procter & Gamble Co: Key Facts
Table 19: The Procter & Gamble Co: Annual Financial Ratios
Table 20: The Procter & Gamble Co: Key Employees
Table 21: The Procter & Gamble Co: Key Employees Continued
Table 22: Wella International Operations Switzerland Sarl: Key Facts
Table 23: Brazil Size of Population (Million), 2021-25
Table 24: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 25: Brazil GDP (Current Prices, $ Billion), 2021-25
Table 26: Brazil Inflation, 2021-25
Table 27: Brazil Consumer Price Index (Absolute), 2021-25
Table 28: Brazil Exchange Rate, 2020-25
LIST OF FIGURES
Figure 1: Brazil haircare market value: $ million, 2020-25
Figure 2: Brazil haircare market volume: million Units, 2020-25
Figure 3: Brazil haircare market category segmentation: $ million, 2020-25
Figure 4: Brazil haircare market geography segmentation: % share, by value, 2025
Figure 5: Brazil haircare market distribution: % share, by value, 2025
Figure 6: Brazil haircare market value forecast: $ million, 2025-30
Figure 7: Brazil haircare market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the haircare market in Brazil, 2025
Figure 9: Drivers of buyer power in the haircare market in Brazil, 2025
Figure 10: Drivers of supplier power in the haircare market in Brazil, 2025
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Brazil, 2025
Figure 12: Factors influencing the threat of substitutes in the haircare market in Brazil, 2025
Figure 13: Drivers of degree of rivalry in the haircare market in Brazil, 2025
Figure 14: Brazil haircare market share: % share, by value, 2025
Figure 1: Brazil haircare market value: $ million, 2020-25
Figure 2: Brazil haircare market volume: million Units, 2020-25
Figure 3: Brazil haircare market category segmentation: $ million, 2020-25
Figure 4: Brazil haircare market geography segmentation: % share, by value, 2025
Figure 5: Brazil haircare market distribution: % share, by value, 2025
Figure 6: Brazil haircare market value forecast: $ million, 2025-30
Figure 7: Brazil haircare market volume forecast: million Units, 2025-30
Figure 8: Forces driving competition in the haircare market in Brazil, 2025
Figure 9: Drivers of buyer power in the haircare market in Brazil, 2025
Figure 10: Drivers of supplier power in the haircare market in Brazil, 2025
Figure 11: Factors influencing the likelihood of new entrants in the haircare market in Brazil, 2025
Figure 12: Factors influencing the threat of substitutes in the haircare market in Brazil, 2025
Figure 13: Drivers of degree of rivalry in the haircare market in Brazil, 2025
Figure 14: Brazil haircare market share: % share, by value, 2025
