Hair Care in Sweden

June 2019 | 23 pages | ID: HDFC25025ABEN
Euromonitor International Ltd

Abstracts

Salon professional hair care and premiumisation in other hair care categories drove sales in hair care in 2018, as it has become increasingly acceptable for Swedes to spend money on high-quality beauty products; this holds true for both men and women. The large brands distributed in grocery retailers have generally declined in popularity, as consumers are demanding niche products which meet their needs. Examples of this are various pomade styling products for men. In the forecast period, perms a...

Euromonitor International's Hair Care in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Hair Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Prospects
Premiumisation and Hair Styling Trends Drive Growth
Salon Professional Hair Care Drives Growth
the Focus on DIY Decreases
Competitive Landscape
L'oréal Sverige and Henkel Norden Lead, But Are Challenged by Hair Salon Brands
Swedish Premium Brands Are on the Rise
Chemists/pharmacies Are Believed To Offer Quality
Category Data
  Table 1 Sales of Hair Care by Category: Value 2013-2018
  Table 2 Sales of Hair Care by Category: % Value Growth 2013-2018
  Table 3 Sales of Hair Care by Premium vs Mass: % Value 2013-2018
  Table 4 NBO Company Shares of Hair Care: % Value 2014-2018
  Table 5 NBO Company Shares of Salon Professional Hair Care: % Value 2014-2018
  Table 6 LBN Brand Shares of Hair Care: % Value 2015-2018
  Table 7 LBN Brand Shares of Colourants: % Value 2015-2018
  Table 8 LBN Brand Shares of Salon Professional Hair Care: % Value 2015-2018
  Table 9 LBN Brand Shares of Styling Agents: % Value 2015-2018
  Table 10 LBN Brand Shares of Premium Hair Care: % Value 2015-2018
  Table 11 Forecast Sales of Hair Care by Category: Value 2018-2023
  Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2018-2023
  Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2018-2023
Executive Summary
Skin Care Boosts Sales in Beauty and Personal Care
the Extreme Weather Conditions Drive Sales in Sun Care
Premium Brands Drive Growth in Beauty and Personal Care
Acids, Eco Brands and Natural Brands Are Major Topics
Premiumisation and Skin Care Will Drive Growth in the Forecast Period
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2013-2018
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
  Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
  Summary 1 Research Sources