Home Fragrance Market by Product (Diffusers, Sprays, Scented Candles, and Others) and Distribution Channel (Supermarkets/Hypermarkets, Online Stores, Convenience Stores, and Others): Global Opportunity Analysis and Industry Forecast, 2019-2026
Home fragrances are home care products that emit aroma that helps mask unpleasant odor. Home fragrance products differ as per the functionalities. Some of the home fragrance products help relieve stress, whereas some of them facilitate homely ambience through their scented aroma... Some of the most common home fragrances preferred by the consumers include fantasy, floral, fresh & clean fruity, and gourmand. Electric diffusers, essential oil diffusers, aromatic candles, specialty incense sticks, and sprays are some of the key products available in the home fragrance market.
Presently, customers have been making efforts on establishing a stronger emotional connection with their homes, which is expected to augment the demand for home fragrances, thereby propelling the growth of the market. In the view of creating such ambience, customers are approaching and experiencing home fragrances in new ways that can create personal, memorable, and a relaxing environment.
Increase has been witnessed in the number of social media users and internet penetration. Taking this into consideration, most of the key players in the home fragrance market strategize on promoting their products and services on various social media platforms. Thus, social media marketing is one of the major strategies adopted by various companies in the industry.
The global home fragrance market is segmented into product, distribution channel, and region. By product, the home fragrances market is classified into diffusers, sprays, scented candles, and others. Depending on distribution channel, the market is divided into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer., Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
Presently, customers have been making efforts on establishing a stronger emotional connection with their homes, which is expected to augment the demand for home fragrances, thereby propelling the growth of the market. In the view of creating such ambience, customers are approaching and experiencing home fragrances in new ways that can create personal, memorable, and a relaxing environment.
Increase has been witnessed in the number of social media users and internet penetration. Taking this into consideration, most of the key players in the home fragrance market strategize on promoting their products and services on various social media platforms. Thus, social media marketing is one of the major strategies adopted by various companies in the industry.
The global home fragrance market is segmented into product, distribution channel, and region. By product, the home fragrances market is classified into diffusers, sprays, scented candles, and others. Depending on distribution channel, the market is divided into supermarkets/hypermarkets, online stores, convenience stores, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players profiled in the report include Procter & Gamble, S. C. Johnson & Son, Inc., Voluspa, Newell Brands, NEST Fragrances, LLC, Godrej aer., Bougie et Senteur, Prestige Personal Care, Faultless Brands, and Ripple Fragrances Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the current trends, estimations, and dynamics of the global home fragrance market from 2019 to 2026 to identify the prevailing market opportunities.
- The key countries in all the major regions are mapped based on their market share.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global industry.
- Market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of market players.
- The report includes the analysis of the regional as well as global market, key players, market segments, application areas, and growth strategies.
- By Product
- Diffusers
- Sprays
- Scented Candles
- Others
- By Distribution Channel
- Supermarkets/Hypermarkets
- Online Stores
- Convenience Stores
- Others
- By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Australia
- New Zealand
- Southeast Asia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
CHAPTER 1: INTRODUCTION
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Cxo Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter'S Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power Among Buyers
3.4. Market Share Analysis/Top Player Positioning
3.5. Market Dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
CHAPTER 4: HOME FRAGRANCE MARKET BY PRODUCT TYPE
4.1. Overview
4.2. Diffusers
4.2.1. Key Market Trends, Growth Factors And Opportunities
4.2.2. Market Size And Forecast By Region
4.2.3. Market Analysis By Country
4.3. Sprays
4.3.1. Key Market Trends, Growth Factors And Opportunities
4.3.2. Market Size And Forecast By Region
4.3.3. Market Analysis By Country
4.4. Scented Candles
4.4.1. Key Market Trends, Growth Factors And Opportunities
4.4.2. Market Size And Forecast By Region
4.4.3. Market Analysis By Country
4.5. Others
4.5.1. Key Market Trends, Growth Factors And Opportunities
4.5.2. Market Size And Forecast By Region
4.5.3. Market Analysis By Country
CHAPTER 5: HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL
5.1. Overview
5.2. Supermarket/Hypermarket
5.2.1. Key Market Trends, Growth Factors And Opportunities
5.2.2. Market Size And Forecast By Region
5.2.3. Market Analysis By Country
5.3. Online Stores
5.3.1. Key Market Trends, Growth Factors And Opportunities
5.3.2. Market Size And Forecast By Region
5.3.3. Market Analysis By Country
5.4. Convenience Stores
5.4.1. Key Market Trends, Growth Factors And Opportunities
5.4.2. Market Size And Forecast By Region
5.4.3. Market Analysis By Country
5.5. Others
5.5.1. Key Market Trends, Growth Factors And Opportunities
5.5.2. Market Size And Forecast By Region
5.5.3. Market Analysis By Country
CHAPTER 6: HOME FRAGRANCE MARKET BY REGION
6.1. Overview
6.2. North America
6.2.1. Key Market Trends And Opportunities
6.2.2. Market Size And Forecast By Product Type
6.2.3. Market Size And Forecast By Distribution Channel
6.2.4. Market Size And Forecast By Country
6.2.5. U.S. Home Fragrance Market
6.2.5.1. Market Size And Forecast By Product Type
6.2.5.2. Market Size And Forecast By Distribution Channel
6.2.6. Canada Home Fragrance Market
6.2.6.1. Market Size And Forecast By Product Type
6.2.6.2. Market Size And Forecast By Distribution Channel
6.2.7. Mexico Home Fragrance Market
6.2.7.1. Market Size And Forecast By Product Type
6.2.7.2. Market Size And Forecast By Distribution Channel
6.3. Europe
6.3.1. Key Market Trends And Opportunities
6.3.2. Market Size And Forecast By Product Type
6.3.3. Market Size And Forecast By Distribution Channel
6.3.4. Market Size And Forecast By Country
6.3.5. Germany Home Fragrance Market
6.3.5.1. Market Size And Forecast By Product Type
6.3.5.2. Market Size And Forecast By Distribution Channel
6.3.6. Uk Home Fragrance Market
6.3.6.1. Market Size And Forecast By Product Type
6.3.6.2. Market Size And Forecast By Distribution Channel
6.3.7. Spain Home Fragrance Market
6.3.7.1. Market Size And Forecast By Product Type
6.3.7.2. Market Size And Forecast By Distribution Channel
6.3.8. Italy Home Fragrance Market
6.3.8.1. Market Size And Forecast By Product Type
6.3.8.2. Market Size And Forecast By Distribution Channel
6.3.9. France Home Fragrance Market
6.3.9.1. Market Size And Forecast By Product Type
6.3.9.2. Market Size And Forecast By Distribution Channel
6.3.10. Rest of Europe Home Fragrance Market
6.3.10.1. Market Size And Forecast By Product Type
6.3.10.2. Market Size And Forecast By Distribution Channel
6.4. Asia Pacific
6.4.1. Key Market Trends And Opportunities
6.4.2. Market Size And Forecast By Product Type
6.4.3. Market Size And Forecast By Distribution Channel
6.4.4. Market Size And Forecast By Country
6.4.5. China Home Fragrance Market
6.4.5.1. Market Size And Forecast By Product Type
6.4.5.2. Market Size And Forecast By Distribution Channel
6.4.6. India Home Fragrance Market
6.4.6.1. Market Size And Forecast By Product Type
6.4.6.2. Market Size And Forecast By Distribution Channel
6.4.7. Japan Home Fragrance Market
6.4.7.1. Market Size And Forecast By Product Type
6.4.7.2. Market Size And Forecast By Distribution Channel
6.4.8. Australia Home Fragrance Market
6.4.8.1. Market Size And Forecast By Product Type
6.4.8.2. Market Size And Forecast By Distribution Channel
6.4.9. New Zealand Home Fragrance Market
6.4.9.1. Market Size And Forecast By Product Type
6.4.9.2. Market Size And Forecast By Distribution Channel
6.4.10. Rest of Asia Pacific Home Fragrance Market
6.4.10.1. Market Size And Forecast By Product Type
6.4.10.2. Market Size And Forecast By Distribution Channel
6.5. Lamea
6.5.1. Key Market Trends And Opportunities
6.5.2. Market Size And Forecast By Product Type
6.5.3. Market Size And Forecast By Distribution Channel
6.5.4. Market Size And Forecast By Country
6.5.5. Latin America Home Fragrance Market
6.5.5.1. Market Size And Forecast By Product Type
6.5.5.2. Market Size And Forecast By Distribution Channel
6.5.6. Middle East Home Fragrance Market
6.5.6.1. Market Size And Forecast By Product Type
6.5.6.2. Market Size And Forecast By Distribution Channel
6.5.7. Africa Home Fragrance Market
6.5.7.1. Market Size And Forecast By Product Type
6.5.7.2. Market Size And Forecast By Distribution Channel
CHAPTER 7: COMPANY PROFILES
7.1. Bougie Et Senteur
7.1.1. Company Overview
7.1.2. Business Performance
7.1.3. Key Strategic Moves And Developments
7.2. Faultless Brands
7.2.1. Company Overview
7.2.2. Business Performance
7.2.3. Key Strategic Moves And Developments
7.3. Godrej Aer.
7.3.1. Company Overview
7.3.2. Business Performance
7.3.3. Key Strategic Moves And Developments
7.4. Nest Fragrances,Llc
7.4.1. Company Overview
7.4.2. Business Performance
7.4.3. Key Strategic Moves And Developments
7.5. Newell Brands
7.5.1. Company Overview
7.5.2. Business Performance
7.5.3. Key Strategic Moves And Developments
7.6. Procter And Gamble
7.6.1. Company Overview
7.6.2. Business Performance
7.6.3. Key Strategic Moves And Developments
7.7. Prestige Personal Care
7.7.1. Company Overview
7.7.2. Business Performance
7.7.3. Key Strategic Moves And Developments
7.8. Ripple Fragrances Private Limited
7.8.1. Company Overview
7.8.2. Business Performance
7.8.3. Key Strategic Moves And Developments
7.9. S. C. Johnson And Son, Inc.
7.9.1. Company Overview
7.9.2. Business Performance
7.9.3. Key Strategic Moves And Developments
7.10. Voluspa
7.10.1. Company Overview
7.10.2. Business Performance
7.10.3. Key Strategic Moves And Developments
1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
1.4.1. Primary Research
1.4.2. Secondary Research
1.4.3. Analyst Tools And Models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Cxo Perspective
CHAPTER 3: MARKET LANDSCAPE
3.1. Market Definition And Scope
3.2. Key Findings
3.2.1. Top Investment Pockets
3.2.2. Top Winning Strategies
3.3. Porter'S Five Forces Analysis
3.3.1. Bargaining Power of Suppliers
3.3.2. Threat of New Entrants
3.3.3. Threat of Substitutes
3.3.4. Competitive Rivalry
3.3.5. Bargaining Power Among Buyers
3.4. Market Share Analysis/Top Player Positioning
3.5. Market Dynamics
3.5.1. Drivers
3.5.2. Restraints
3.5.3. Opportunities
CHAPTER 4: HOME FRAGRANCE MARKET BY PRODUCT TYPE
4.1. Overview
4.2. Diffusers
4.2.1. Key Market Trends, Growth Factors And Opportunities
4.2.2. Market Size And Forecast By Region
4.2.3. Market Analysis By Country
4.3. Sprays
4.3.1. Key Market Trends, Growth Factors And Opportunities
4.3.2. Market Size And Forecast By Region
4.3.3. Market Analysis By Country
4.4. Scented Candles
4.4.1. Key Market Trends, Growth Factors And Opportunities
4.4.2. Market Size And Forecast By Region
4.4.3. Market Analysis By Country
4.5. Others
4.5.1. Key Market Trends, Growth Factors And Opportunities
4.5.2. Market Size And Forecast By Region
4.5.3. Market Analysis By Country
CHAPTER 5: HOME FRAGRANCE MARKET BY DISTRIBUTION CHANNEL
5.1. Overview
5.2. Supermarket/Hypermarket
5.2.1. Key Market Trends, Growth Factors And Opportunities
5.2.2. Market Size And Forecast By Region
5.2.3. Market Analysis By Country
5.3. Online Stores
5.3.1. Key Market Trends, Growth Factors And Opportunities
5.3.2. Market Size And Forecast By Region
5.3.3. Market Analysis By Country
5.4. Convenience Stores
5.4.1. Key Market Trends, Growth Factors And Opportunities
5.4.2. Market Size And Forecast By Region
5.4.3. Market Analysis By Country
5.5. Others
5.5.1. Key Market Trends, Growth Factors And Opportunities
5.5.2. Market Size And Forecast By Region
5.5.3. Market Analysis By Country
CHAPTER 6: HOME FRAGRANCE MARKET BY REGION
6.1. Overview
6.2. North America
6.2.1. Key Market Trends And Opportunities
6.2.2. Market Size And Forecast By Product Type
6.2.3. Market Size And Forecast By Distribution Channel
6.2.4. Market Size And Forecast By Country
6.2.5. U.S. Home Fragrance Market
6.2.5.1. Market Size And Forecast By Product Type
6.2.5.2. Market Size And Forecast By Distribution Channel
6.2.6. Canada Home Fragrance Market
6.2.6.1. Market Size And Forecast By Product Type
6.2.6.2. Market Size And Forecast By Distribution Channel
6.2.7. Mexico Home Fragrance Market
6.2.7.1. Market Size And Forecast By Product Type
6.2.7.2. Market Size And Forecast By Distribution Channel
6.3. Europe
6.3.1. Key Market Trends And Opportunities
6.3.2. Market Size And Forecast By Product Type
6.3.3. Market Size And Forecast By Distribution Channel
6.3.4. Market Size And Forecast By Country
6.3.5. Germany Home Fragrance Market
6.3.5.1. Market Size And Forecast By Product Type
6.3.5.2. Market Size And Forecast By Distribution Channel
6.3.6. Uk Home Fragrance Market
6.3.6.1. Market Size And Forecast By Product Type
6.3.6.2. Market Size And Forecast By Distribution Channel
6.3.7. Spain Home Fragrance Market
6.3.7.1. Market Size And Forecast By Product Type
6.3.7.2. Market Size And Forecast By Distribution Channel
6.3.8. Italy Home Fragrance Market
6.3.8.1. Market Size And Forecast By Product Type
6.3.8.2. Market Size And Forecast By Distribution Channel
6.3.9. France Home Fragrance Market
6.3.9.1. Market Size And Forecast By Product Type
6.3.9.2. Market Size And Forecast By Distribution Channel
6.3.10. Rest of Europe Home Fragrance Market
6.3.10.1. Market Size And Forecast By Product Type
6.3.10.2. Market Size And Forecast By Distribution Channel
6.4. Asia Pacific
6.4.1. Key Market Trends And Opportunities
6.4.2. Market Size And Forecast By Product Type
6.4.3. Market Size And Forecast By Distribution Channel
6.4.4. Market Size And Forecast By Country
6.4.5. China Home Fragrance Market
6.4.5.1. Market Size And Forecast By Product Type
6.4.5.2. Market Size And Forecast By Distribution Channel
6.4.6. India Home Fragrance Market
6.4.6.1. Market Size And Forecast By Product Type
6.4.6.2. Market Size And Forecast By Distribution Channel
6.4.7. Japan Home Fragrance Market
6.4.7.1. Market Size And Forecast By Product Type
6.4.7.2. Market Size And Forecast By Distribution Channel
6.4.8. Australia Home Fragrance Market
6.4.8.1. Market Size And Forecast By Product Type
6.4.8.2. Market Size And Forecast By Distribution Channel
6.4.9. New Zealand Home Fragrance Market
6.4.9.1. Market Size And Forecast By Product Type
6.4.9.2. Market Size And Forecast By Distribution Channel
6.4.10. Rest of Asia Pacific Home Fragrance Market
6.4.10.1. Market Size And Forecast By Product Type
6.4.10.2. Market Size And Forecast By Distribution Channel
6.5. Lamea
6.5.1. Key Market Trends And Opportunities
6.5.2. Market Size And Forecast By Product Type
6.5.3. Market Size And Forecast By Distribution Channel
6.5.4. Market Size And Forecast By Country
6.5.5. Latin America Home Fragrance Market
6.5.5.1. Market Size And Forecast By Product Type
6.5.5.2. Market Size And Forecast By Distribution Channel
6.5.6. Middle East Home Fragrance Market
6.5.6.1. Market Size And Forecast By Product Type
6.5.6.2. Market Size And Forecast By Distribution Channel
6.5.7. Africa Home Fragrance Market
6.5.7.1. Market Size And Forecast By Product Type
6.5.7.2. Market Size And Forecast By Distribution Channel
CHAPTER 7: COMPANY PROFILES
7.1. Bougie Et Senteur
7.1.1. Company Overview
7.1.2. Business Performance
7.1.3. Key Strategic Moves And Developments
7.2. Faultless Brands
7.2.1. Company Overview
7.2.2. Business Performance
7.2.3. Key Strategic Moves And Developments
7.3. Godrej Aer.
7.3.1. Company Overview
7.3.2. Business Performance
7.3.3. Key Strategic Moves And Developments
7.4. Nest Fragrances,Llc
7.4.1. Company Overview
7.4.2. Business Performance
7.4.3. Key Strategic Moves And Developments
7.5. Newell Brands
7.5.1. Company Overview
7.5.2. Business Performance
7.5.3. Key Strategic Moves And Developments
7.6. Procter And Gamble
7.6.1. Company Overview
7.6.2. Business Performance
7.6.3. Key Strategic Moves And Developments
7.7. Prestige Personal Care
7.7.1. Company Overview
7.7.2. Business Performance
7.7.3. Key Strategic Moves And Developments
7.8. Ripple Fragrances Private Limited
7.8.1. Company Overview
7.8.2. Business Performance
7.8.3. Key Strategic Moves And Developments
7.9. S. C. Johnson And Son, Inc.
7.9.1. Company Overview
7.9.2. Business Performance
7.9.3. Key Strategic Moves And Developments
7.10. Voluspa
7.10.1. Company Overview
7.10.2. Business Performance
7.10.3. Key Strategic Moves And Developments
